{"id":18352,"date":"2012-07-19T09:49:48","date_gmt":"2012-07-19T07:49:48","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18352"},"modified":"2012-07-19T09:49:48","modified_gmt":"2012-07-19T07:49:48","slug":"por-que-responder-a-los-comentarios-de-los-consumidores-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/19\/por-que-responder-a-los-comentarios-de-los-consumidores-en-las-redes-sociales\/","title":{"rendered":"\u00bfPor qu\u00e9 responder a los comentarios de los consumidores en las redes sociales?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18361\" title=\"Redes sociales\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/redes-sociales.jpg\" alt=\"Redes sociales\" width=\"379\" height=\"210\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/redes-sociales.jpg 379w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/redes-sociales-300x166.jpg 300w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>La respuesta m\u00e1s obvia podr\u00eda ser porque eso es lo que la gente espera. Sin embargo, hay una raz\u00f3n mucho m\u00e1s importante.<!--more--><\/p>\n<p>Efectivamente, <a title=\"60% of Consumers Say They Expect Social Brand Response \" href=\"https:\/\/www.clickz.com\/clickz\/news\/2192738\/60-of-consumers-say-they-expect-social-brand-response\">un estudio realizado a trav\u00e9s de Internet<\/a> demostr\u00f3 que el 60% de los consumidores entrevistados esperaba que las marcas respondieran a su comentarios en las <a title=\"Redes sociales en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/redes-sociales\/\">redes sociales<\/a>.<\/p>\n<p>Pero la raz\u00f3n fundamental para que tu negocio est\u00e9 en las redes sociales es que te brindan una oportunidad de oro para entablar una relaci\u00f3n de t\u00fa a t\u00fa con quienes compran o podr\u00edan comprar tus productos o servicios.<\/p>\n<p>Y si no respondes a sus comentarios te est\u00e1s perdiendo esa oportunidad.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La respuesta m\u00e1s obvia podr\u00eda ser porque eso es lo que la gente espera. Sin embargo, hay una raz\u00f3n mucho m\u00e1s importante.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[47,390],"class_list":["post-18352","post","type-post","status-publish","format-standard","hentry","category-branding","tag-internet","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 responder a los comentarios de los consumidores en las redes sociales? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/19\/por-que-responder-a-los-comentarios-de-los-consumidores-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 responder a los comentarios de los consumidores en las redes sociales? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La respuesta m\u00e1s obvia podr\u00eda ser porque eso es lo que la gente espera. 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Es un cliente habitual que tiene ya varios pantalones iguales porque le gustan\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/08\/Twit-elcorteingles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15462,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/21\/el-80-de-los-consumidores-se-informa-en-internet-antes-de-comprar\/","url_meta":{"origin":18352,"position":3},"title":"El 80% de los consumidores se informa en Internet antes de comprar","author":"Jorge Churba","date":"21 noviembre 2011","format":false,"excerpt":"Una raz\u00f3n m\u00e1s para que tu empresa est\u00e9 en Internet, aunque tu tienda est\u00e9 en la calle y no en la red: cada vez m\u00e1s consumidores se informan acerca de los productos, sus precios y condiciones de venta en Internet, aunque luego hagan sus compras en un comercio tradicional. Seg\u00fan\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"Interrogaci\u00f3n","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/11\/Interrogacion.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7066,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/09\/internet-como-no-usar-twitter\/","url_meta":{"origin":18352,"position":4},"title":"Internet: c\u00f3mo no usar Twitter","author":"Jorge Churba","date":"9 noviembre 2009","format":false,"excerpt":"Las redes sociales pueden ser muy \u00fatiles para tu empresa, pero debes aprender a usarlas para obtener el m\u00e1ximo provecho. Este es un ejemplo de lo que no debes hacer: Reuni\u00f3n de amigos, uno de ellos, orgulloso, proclama: -Mi empresa ya est\u00e1 en Twitter. -\u00a1Qu\u00e9 bien! \u00bfC\u00f3mo os va? La\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Twitter","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/11\/Twitter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12643,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/14\/comercio-electronico-10-consejos-para-vender-mas\/","url_meta":{"origin":18352,"position":5},"title":"Comercio electr\u00f3nico: 10 consejos para vender m\u00e1s","author":"Jorge Churba","date":"14 febrero 2011","format":false,"excerpt":"Hemos analizado porque la gente no compra por Internet y te ofrecemos consejos para conseguir que s\u00ed lo hagan: Usa fotos y v\u00eddeos: cerca del 80% dice que no compra porque le gusta ver los productos, por eso las fotos son fundamentales. 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