{"id":18365,"date":"2012-07-20T13:32:23","date_gmt":"2012-07-20T11:32:23","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18365"},"modified":"2022-07-28T19:05:03","modified_gmt":"2022-07-28T17:05:03","slug":"los-blogs-corporativos-propician-el-dialogo-con-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/","title":{"rendered":"Los blogs corporativos propician el di\u00e1logo con los consumidores"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18371\" title=\"Blog\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\" alt=\"Blog\" width=\"465\" height=\"162\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/Blog.jpg 465w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/07\/Blog-300x104.jpg 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/p>\n<p>A pesar de que los <a title=\"Blogs en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/blogs\/\">blogs<\/a> corporativos de las cien empresas m\u00e1s importantes del mundo no se est\u00e1n actualizando con la misma frecuencia que hace un tiempo, el 90% tiene comentarios de los usuarios.<!--more--><\/p>\n<p>As\u00ed lo demuestra el estudio <a title=\"Global Social Media Check-up \" href=\"https:\/\/issuu.com\/burson-marsteller-emea\/docs\/bmglobalsocialmediacheckup\">Global Social Media Check-up<\/a> de Burson-Marsteller que explica que:<\/p>\n<blockquote><p>mientras que algunos blogs corporativos han ca\u00eddo en desuso, los blogs corporativos que est\u00e1n activos y cuentan con un prop\u00f3sito y una actualizaci\u00f3n consistentes proporcionan di\u00e1logo bidireccional muy interesante para las organizaciones y sus p\u00fablicos.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de que los blogs corporativos de las cien empresas m\u00e1s importantes del mundo no se est\u00e1n actualizando con la misma frecuencia que hace un tiempo, el 90% tiene comentarios de los usuarios.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,2,1],"tags":[704],"class_list":["post-18365","post","type-post","status-publish","format-standard","hentry","category-blogs","category-branding","category-general","tag-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"A pesar de que los blogs corporativos de las cien empresas m\u00e1s importantes del mundo no se est\u00e1n actualizando con la misma frecuencia que hace un tiempo, el 90% tiene comentarios de los usuarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-20T11:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T17:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Los blogs corporativos propician el di\u00e1logo con los consumidores\",\"datePublished\":\"2012-07-20T11:32:23+00:00\",\"dateModified\":\"2022-07-28T17:05:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\"},\"wordCount\":100,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\",\"keywords\":[\"Empresas\"],\"articleSection\":[\"Blogs\",\"Branding\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\",\"name\":\"Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\",\"datePublished\":\"2012-07-20T11:32:23+00:00\",\"dateModified\":\"2022-07-28T17:05:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage\",\"url\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\",\"contentUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los blogs corporativos propician el di\u00e1logo con los consumidores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/","og_locale":"es_ES","og_type":"article","og_title":"Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen","og_description":"A pesar de que los blogs corporativos de las cien empresas m\u00e1s importantes del mundo no se est\u00e1n actualizando con la misma frecuencia que hace un tiempo, el 90% tiene comentarios de los usuarios.","og_url":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2012-07-20T11:32:23+00:00","article_modified_time":"2022-07-28T17:05:03+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Los blogs corporativos propician el di\u00e1logo con los consumidores","datePublished":"2012-07-20T11:32:23+00:00","dateModified":"2022-07-28T17:05:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/"},"wordCount":100,"commentCount":0,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg","keywords":["Empresas"],"articleSection":["Blogs","Branding","General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/","url":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/","name":"Los blogs corporativos propician el di\u00e1logo con los consumidores - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg","datePublished":"2012-07-20T11:32:23+00:00","dateModified":"2022-07-28T17:05:03+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/Blog.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/20\/los-blogs-corporativos-propician-el-dialogo-con-los-consumidores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Los blogs corporativos propician el di\u00e1logo con los consumidores"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":233,"url":"https:\/\/www.churbayportillo.com\/blog\/2007\/02\/14\/blogs-y-empresas-llega-el-boom\/","url_meta":{"origin":18365,"position":0},"title":"Blogs y empresas: \u00bfllega el boom?","author":"Jorge Churba","date":"14 febrero 2007","format":false,"excerpt":"Hace s\u00f3lo unos d\u00edas pregunt\u00e1bamos \u00bfY los blogs de las grandes empresas espa\u00f1olas? Hoy ya podemos decir que algunas de estas grandes empresas se han lanzado a la blogosfera. Vodafone lo hace como parte de sus actividades para el congreso 3GSM de Barcelona. BBVA est\u00e1, seg\u00fan Loogic, creando una red\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222,"url":"https:\/\/www.churbayportillo.com\/blog\/2007\/01\/17\/y-los-blogs-de-las-grandes-empresas-espanolas\/","url_meta":{"origin":18365,"position":1},"title":"\u00bfY los blogs de las grandes empresas espa\u00f1olas?","author":"Jorge Churba","date":"17 enero 2007","format":false,"excerpt":"Un an\u00e1lisis del principal ranking de blogs corporativos hispanos nos permite comprobar que en \u00e9l no aparecen las grandes empresas espa\u00f1olas. En realidad s\u00f3lo estamos peque\u00f1as empresas, pymes, relacionadas con la llamada web 2.0, la forma actual y participativa de Internet. Probablemente la mayor empresa en este ranking sea Fon.\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21211,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","url_meta":{"origin":18365,"position":2},"title":"3 Razones para integrar un blog en la web de tu empresa","author":"Jorge Churba","date":"4 abril 2013","format":false,"excerpt":"Integrar un blog en tu web corporativa es una inversi\u00f3n que puede darte muchos beneficios. Estos son los principales: M\u00e1s visitantes: las webs corporativas que incorporan un blog aumentan sus visitantes en un 55%. M\u00e1s enlaces: las webs de empresas que integran un blog aumentan los enlaces desde otras webs\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Beneficios del blog","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16189,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/01\/19\/aprender-de-blogs-con-las-empresas-de-telefonia\/","url_meta":{"origin":18365,"position":3},"title":"Aprender de blogs con las empresas de telefon\u00eda","author":"Jorge Churba","date":"19 enero 2012","format":false,"excerpt":"Casi todas las empresas de telefon\u00eda que hay en Espa\u00f1a tienen al menos un blog. Hoy te proponemos visitarlos para ver que incluso en un mismo sector los blogs pueden usarse de maneras muy diferentes y tambi\u00e9n las consecuencias que tiene no tener un blog. Movistar tiene tres blogs: Android\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/07\/mujer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":147,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/03\/%c2%bfblog-o-web\/","url_meta":{"origin":18365,"position":4},"title":"\u00bfBlog o web?","author":"Jorge Churba","date":"3 noviembre 2006","format":false,"excerpt":"Interesant\u00edsima reflexi\u00f3n de Eduardo Collado que te ayudar\u00e1 a descubrir lo que necesitas: \u00bfWebs corporativas o blogs corporativos? \u00a1\u00a1No te la pierdas!!","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1350,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/20\/blogs-lo-que-hay-que-saber\/","url_meta":{"origin":18365,"position":5},"title":"Blogs, lo que hay que saber","author":"Jorge Churba","date":"20 noviembre 2008","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=hrs8MGWhDhg Hace tiempo te propon\u00edamos Promociona tu pyme con un blog. Hoy s\u00f3lo te pedimos que dediques tres minutos a ver este v\u00eddeo, porque te ayudar\u00e1 a entender qu\u00e9 es un blog y qu\u00e9 puede hacer un blog por tu empresa. Y lo cierto es que un blog puede ayudarte\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/hrs8MGWhDhg\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/18365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=18365"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/18365\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=18365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=18365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=18365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}