{"id":18376,"date":"2012-07-23T11:46:14","date_gmt":"2012-07-23T09:46:14","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18376"},"modified":"2022-06-02T12:51:42","modified_gmt":"2022-06-02T10:51:42","slug":"guia-del-comercio-electronico-para-pymes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/","title":{"rendered":"Gu\u00eda del comercio electr\u00f3nico para pymes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18389\" title=\"Carrito de la compra\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/carrito-de-la-compra1.jpg\" alt=\"Carrito de la compra\" width=\"250\" height=\"197\" \/><\/p>\n<p>Parece mentira pero todav\u00eda el 42% de las empresas espa\u00f1olas no tiene web. Y as\u00ed se est\u00e1n perdiendo <a title=\"Oportunidades de negocio en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/oportunidades-de-negocio\/\">oportunidades de negocio<\/a> fundamentales en tiempos de crisis.<\/p>\n<p>Porque solo en Espa\u00f1a once millones de personas compran a trav\u00e9s de Internet y fuera de sus fronteras hay muchos m\u00e1s potenciales compradores para las <a title=\"Tiendas online en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/tienda-on-line\/\">tiendas online<\/a>.<\/p>\n<p>Pero uno de los principales obst\u00e1culos para que una empresa espa\u00f1ola se dedique al <a title=\"Comercio electr\u00f3nico en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/comercio-electronico\/\">comercio electr\u00f3nico<\/a> es el desconocimiento.<!--more--><\/p>\n<p>Para superar este escollo resulta fundamental el <em>Libro blanco del comercio electr\u00f3nico<\/em>, una gu\u00eda pr\u00e1ctica para pymes escrita por 16 expertos.<\/p>\n<p>Este libro que te puedes descargar gratis pretende ense\u00f1arte <em>todos los puntos que hay que tener en cuenta a la hora de vender por Internet&#8230; y sobre todo para hacerlo con \u00e9xito<\/em>, un objetivo que puede resultar demasiado ambicioso tanto por su formato que no le permite evolucionar constantemente como hace la red, como por la imposibilidad de abordar todos y cada uno de los temas relacionados con el comercio electr\u00f3nico.<\/p>\n<p>Sin embargo, combinar su lectura con el seguimiento de blogs y otras publicaciones online especializadas te resultar\u00e1 muy \u00fatil para hacer negocios en Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece mentira pero todav\u00eda el 42% de las empresas espa\u00f1olas no tiene web. Y as\u00ed se est\u00e1n perdiendo oportunidades de negocio fundamentales en tiempos de crisis. Porque solo en Espa\u00f1a once millones de personas compran &#8230; <a title=\"Gu\u00eda del comercio electr\u00f3nico para pymes\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\" aria-label=\"Leer m\u00e1s sobre Gu\u00eda del comercio electr\u00f3nico para pymes\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[458,694,704,706,47,210,837,993,941,241,695],"class_list":["post-18376","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-exito","tag-crisis","tag-empresas","tag-empresas-espanolas","tag-internet","tag-negocios-en-internet","tag-oportunidades-de-negocio","tag-pymes","tag-tienda-on-line","tag-vender-por-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda del comercio electr\u00f3nico para pymes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda del comercio electr\u00f3nico para pymes - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Parece mentira pero todav\u00eda el 42% de las empresas espa\u00f1olas no tiene web. Y as\u00ed se est\u00e1n perdiendo oportunidades de negocio fundamentales en tiempos de crisis. Porque solo en Espa\u00f1a once millones de personas compran ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-23T09:46:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/carrito-de-la-compra1.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Gu\u00eda del comercio electr\u00f3nico para pymes\",\"datePublished\":\"2012-07-23T09:46:14+00:00\",\"dateModified\":\"2022-06-02T10:51:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\"},\"wordCount\":208,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/07\/carrito-de-la-compra1.jpg\",\"keywords\":[\"\u00e9xito\",\"Crisis\",\"Empresas\",\"Empresas espa\u00f1olas\",\"Internet\",\"Negocios en internet\",\"Oportunidades de negocio\",\"Pymes\",\"tienda on line\",\"Vender por Internet\",\"Web\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/23\/guia-del-comercio-electronico-para-pymes\/\",\"name\":\"Gu\u00eda del comercio electr\u00f3nico para pymes - 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