{"id":18713,"date":"2012-08-16T11:10:06","date_gmt":"2012-08-16T09:10:06","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18713"},"modified":"2012-08-16T11:10:06","modified_gmt":"2012-08-16T09:10:06","slug":"los-boletines-siguen-siendo-fundamentales-para-el-exito-en-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/16\/los-boletines-siguen-siendo-fundamentales-para-el-exito-en-el-comercio-electronico\/","title":{"rendered":"Los boletines siguen siendo fundamentales para el \u00e9xito en el comercio electr\u00f3nico"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18720\" title=\"Correo electr\u00f3nico\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/08\/correo-electronico.jpg\" alt=\"Correo electr\u00f3nico\" width=\"350\" height=\"346\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/correo-electronico.jpg 350w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/correo-electronico-300x296.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>El boom de las <a title=\"Redes sociales en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/redes-sociales\/\">redes sociales<\/a> no ha restado importancia a los <a title=\"Comercio electr\u00f3nico: ofertas y boletines claves del \u00e9xito\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/04\/comercio-electronico-ofertas-y-boletines-claves-del-exito\/\">boletines<\/a> como herramienta clave para conseguir ventas en el comercio electr\u00f3nico. Todo lo contrario, su eficacia ha aumentado.<!--more--><\/p>\n<p>Seg\u00fan un estudio sobre el comercio electr\u00f3nico en el segundo trimestre de 2012, realizado por <a title=\"monetate\" href=\"https:\/\/monetate.com\/\">monetate<\/a>, la tasa de conversi\u00f3n del correo electr\u00f3nico es nada menos que el 4,45%, cuando el trimestre anterior era del 3,82%.<\/p>\n<p>Frente a ello, la tasa de conversi\u00f3n de las redes sociales es much\u00edsimo menor, de solo el 0,59% aunque mejor\u00f3 desde el trimestre anterior, cuando era del 0,48%.<\/p>\n<p>Mientras que la conversi\u00f3n obtenida a trav\u00e9s de los resultados de b\u00fasqueda es del 2,49%, frente al 2,40% del trimestre anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El boom de las redes sociales no ha restado importancia a los boletines como herramienta clave para conseguir ventas en el comercio electr\u00f3nico. Todo lo contrario, su eficacia ha aumentado.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[458,336,390,128],"class_list":["post-18713","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-exito","tag-correo-electronico","tag-redes-sociales","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los boletines siguen siendo fundamentales para el \u00e9xito en el comercio electr\u00f3nico - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/16\/los-boletines-siguen-siendo-fundamentales-para-el-exito-en-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los boletines siguen siendo fundamentales para el \u00e9xito en el comercio electr\u00f3nico - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El boom de las redes sociales no ha restado importancia a los boletines como herramienta clave para conseguir ventas en el comercio electr\u00f3nico. 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