{"id":18808,"date":"2012-08-24T10:18:39","date_gmt":"2012-08-24T08:18:39","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18808"},"modified":"2022-06-02T12:56:30","modified_gmt":"2022-06-02T10:56:30","slug":"papel-higienico-gratis-a-cambio-de-publicidad","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/24\/papel-higienico-gratis-a-cambio-de-publicidad\/","title":{"rendered":"Papel higi\u00e9nico gratis a cambio de publicidad"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18809\" title=\"Silverman y su papel higi\u00e9nico publicitario\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/08\/Silverman-y-su-papel-higien.jpg\" alt=\"Silverman y su papel higi\u00e9nico publicitario\" width=\"500\" height=\"276\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/Silverman-y-su-papel-higien.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/Silverman-y-su-papel-higien-300x165.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>El joven <a title=\"Emprendedores en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/emprendedores\/\">emprendedor<\/a> que ves en la foto se llama Bryan Silverman y es capaz de oler las oportunidades de negocio donde otros preferimos taparnos la nariz.<!--more--><\/p>\n<p>Su idea, que \u00e9l mismo califica como <a title=\"Marketing de guerrilla en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/category\/marketing-de-guerrilla\/\">marketing de guerrilla<\/a>,\u00a0es muy simple, ofrecer papel higi\u00e9nico gratis a bares, cines, estadios, universidades y otros lugares con gran afluencia de p\u00fablico que pagan las empresas que se anuncian en tan original soporte.<\/p>\n<p>Ya ha conseguido colocar su papel higi\u00e9nico publicitario en una biblioteca de Nueva York y en una academia de baile y una bolera de Michigan con anuncios de 50 empresas que pagan a partir de cien d\u00f3lares -poco menos de 80\u20ac- por 20.000 inserciones.<\/p>\n<p>Adem\u00e1s ha logrado llegar a la final de un concurso nacional de emprendedores estudiantes.<\/p>\n<p>Bryan y su hermano han patentado su Star Toilet Paper que, como ellos mismos explican, es c\u00f3modo de usar, f\u00e1cil de leer, 100% reciclado y permite incluir no solo anuncios, sino cupones de descuento impresos con tinta no abrasiva a base de soja.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El joven emprendedor que ves en la foto se llama Bryan Silverman y es capaz de oler las oportunidades de negocio donde otros preferimos taparnos la nariz.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,3],"tags":[992,659,990,716],"class_list":["post-18808","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-marketing-de-guerrilla","tag-emprendedores","tag-gratis","tag-marketing-de-guerrilla","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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