{"id":18823,"date":"2012-08-27T12:12:00","date_gmt":"2012-08-27T10:12:00","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=18823"},"modified":"2022-06-02T12:52:02","modified_gmt":"2022-06-02T10:52:02","slug":"los-envios-gratis-venden-mas-que-los-descuentos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/08\/27\/los-envios-gratis-venden-mas-que-los-descuentos\/","title":{"rendered":"Los env\u00edos gratis venden m\u00e1s que los descuentos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18831\" title=\"Env\u00edos gratis\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/08\/envios-gratis.jpg\" alt=\"Env\u00edos gratis\" width=\"392\" height=\"294\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/envios-gratis.jpg 392w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/08\/envios-gratis-300x225.jpg 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n<p>Llevamos mucho tiempo diciendo que <a title=\"Comercio electr\u00f3nico: env\u00edos gratis, la diferencia entre el \u00e9xito y el fracaso\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/15\/comercio-electronico-envios-gratis-la-diferencia-entre-el-exito-y-el-fracaso\/\">los env\u00edos gratis son claves para el \u00e9xito en el comercio electr\u00f3nico<\/a> y un nuevo estudio confirma nuevamente esta afirmaci\u00f3n.<!--more--><\/p>\n<p>Lab 42, una empresa que se dedica a la investigaci\u00f3n de mercados, consult\u00f3 a 500 compradores de comercio electr\u00f3nico y comprob\u00f3 que:<\/p>\n<ul>\n<li>El 96% dijo que era m\u00e1s probable que comprara si los env\u00edos eran gratis.<\/li>\n<li>El 79% prefer\u00eda los env\u00edos gratis a los descuentos.<\/li>\n<li>El 87% dijo que era m\u00e1s probable que comprara si las devoluciones eran gratis.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Llevamos mucho tiempo diciendo que los env\u00edos gratis son claves para el \u00e9xito en el comercio electr\u00f3nico y un nuevo estudio confirma nuevamente esta afirmaci\u00f3n.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[458],"class_list":["post-18823","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Ese d\u00eda, m\u00e1s de 1.500 tiendas on line ofrecieron env\u00edos gratis y obtuvieron unos ingresos de 942 millones de d\u00f3lares, lo que representa un incremento con respecto al\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Pap\u00e1 Noel","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/12\/Papa-Noel.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11243,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/10\/14\/5-consejos-para-ofrecer-descuentos-sin-morir-en-el-intento\/","url_meta":{"origin":18823,"position":3},"title":"5 Consejos para ofrecer descuentos sin morir en el intento","author":"Jorge Churba","date":"14 octubre 2010","format":false,"excerpt":"Un fantasma recorre Internet: el fantasma de los descuentos. 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Limita el tiempo de tu oferta: as\u00ed aumentar\u00e1s su eficacia y\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15705,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/12\/en-ee-uu-el-comercio-electronico-marca-un-nuevo-record\/","url_meta":{"origin":18823,"position":4},"title":"En EE.UU. el comercio electr\u00f3nico marca un nuevo r\u00e9cord","author":"Jorge Churba","date":"12 diciembre 2011","format":false,"excerpt":"El comienzo de la temporada navide\u00f1a marca un nuevo r\u00e9cord de ventas para el comercio electr\u00f3nico en los Estados Unidos, con un aumento de las ventas del 15%. Y hoy, Green Monday o Lunes Verde, podr\u00eda conseguirse otro r\u00e9cord m\u00e1s. Seg\u00fan datos ofrecidos por comScore, los primeros 39 d\u00edas de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Santa Claus","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Santa-Claus.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17781,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/30\/comercio-electronico-los-envios-provocan-mas-abandonos-que-los-precios\/","url_meta":{"origin":18823,"position":5},"title":"Comercio electr\u00f3nico: los env\u00edos provocan m\u00e1s abandonos que los precios","author":"Jorge Churba","date":"30 mayo 2012","format":false,"excerpt":"\u00a0 Nunca insistiremos los suficiente: los env\u00edos gratis pueden ser la diferencia entre el \u00e9xito y el fracaso en el comercio electr\u00f3nico. Ahora una interesante infograf\u00eda sobre el abandono del carrito de la compra viene a confirmarlo. En The Big Picture vemos que el 44% de estos abandonos se deben\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/18823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=18823"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/18823\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=18823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=18823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=18823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}