prototipo de un proyecto de investigaci\u00f3n<\/a> dirigido por la Universidad del Centro de Lancashire, cuyo objetivo es crear un peri\u00f3dico conectado a Internet que permita obtener datos de lectura de art\u00edculos y anuncios.<\/p>\nLa edici\u00f3n interactiva del Lancashire Evening Post permit\u00eda que los usuarios que hicieran click en un bot\u00f3n oyeran una grabaci\u00f3n en unos auriculares inal\u00e1mbricos.<\/p>\n
Para ello el peri\u00f3dico enviaba una se\u00f1al a un servidor y almacenaba la informaci\u00f3n sobre el n\u00famero de personas que realizaban dicha acci\u00f3n.<\/p>\n
Este proyecto abre nuevas perspectivas a los peri\u00f3dicos pero tambi\u00e9n a la publicidad en folletos y carteles. Imagina, por ejemplo, un mailing que te permita conocer inmediatamente cuantos destinatarios han escuchado tu mensaje.<\/p>\n
M\u00e1s informaci\u00f3n sobre este proyecto en Interactive Newsprint.<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagina un peri\u00f3dico en papel con un bot\u00f3n que te permite escuchar audio. Pues as\u00ed ha sido una reciente edici\u00f3n del Lancashire Evening Post.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[536,47,951,893,50,716],"class_list":["post-19077","post","type-post","status-publish","format-standard","hentry","category-general","tag-innovacion","tag-internet","tag-mailing","tag-papel","tag-periodicos","tag-publicidad"],"yoast_head":"\n
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Se titula \u201cLa empresa sin Internet est\u00e1 fuera del mercado\u201d, fue realizada por Eduardo Casado y puedes leerla en la edici\u00f3n impresa o aqu\u00ed.","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":187,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/12\/04\/nuevo-periodico-en-mazarron\/","url_meta":{"origin":19077,"position":4},"title":"Nuevo peri\u00f3dico en Mazarr\u00f3n","author":"Jorge Churba","date":"4 diciembre 2006","format":false,"excerpt":"La nueva cabecera del grupo Azahar Media, dirigida por Francisco Poveda, tiene una edici\u00f3n impresa gratuita y otra digital. Los negocios de esta localidad costera murciana ya cuentan con un nuevo soporte para su publicidad y todos con un nuevo medio de informaci\u00f3n. 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Es decir que la inversi\u00f3n publicitaria en Internet se ha mantenido, superando\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=19077"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19077\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=19077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=19077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=19077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Lancashire](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/09\/lancashire-evening-post.jpg\" "\\"Lancashire")
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