{"id":19091,"date":"2012-09-20T11:23:54","date_gmt":"2012-09-20T09:23:54","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19091"},"modified":"2022-06-02T09:51:11","modified_gmt":"2022-06-02T07:51:11","slug":"cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/","title":{"rendered":"Cuatro de cada cinco usuarios de smartphones los usa para comprar"},"content":{"rendered":"

\"Compra<\/p>\n

Un nuevo estudio indica que casi 86 millones de usuarios de smartphones de los Estados Unidos los usa para acceder a sitios de comercio electr\u00f3nico<\/a>.<\/p>\n

As\u00ed que, seg\u00fan el estudio de comScore<\/a>, nada menos que cuatro de cada cinco usuarios de smartphones usa estos dispositivos para hacer sus compras online.<\/p>\n

Este pronunciado cambio en el comportamiento de los consumidores es demasiado importante como para que los minoristas lo ignoren, ya que el futuro de su negocio depende de lo bien que se adapten al nuevo entorno, explic\u00f3 Mark Donovan, vicepresidente senior de comScore para telefon\u00eda m\u00f3vil.<\/p><\/blockquote>\n

Esta nueva forma de comprar tambi\u00e9n se est\u00e1 imponiendo en Espa\u00f1a por lo que\u00a0 cada vez es m\u00e1s importante contar con un dise\u00f1o web que se adapte perfectamente a la navegaci\u00f3n con tel\u00e9fonos m\u00f3viles y otros dispositivos y eso es lo que llamamos dise\u00f1o responsive<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un nuevo estudio indica que casi 86 millones de usuarios de smartphones de los Estados Unidos los usa para acceder a sitios de comercio electr\u00f3nico.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[737,69,870,933,974,695],"class_list":["post-19091","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-diseno","tag-espana","tag-movil","tag-negocios","tag-responsive","tag-web"],"yoast_head":"\nCuatro de cada cinco usuarios de smartphones los usa para comprar - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuatro de cada cinco usuarios de smartphones los usa para comprar - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Un nuevo estudio indica que casi 86 millones de usuarios de smartphones de los Estados Unidos los usa para acceder a sitios de comercio electr\u00f3nico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-20T09:23:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T07:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/09\/compra-movil.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Cuatro de cada cinco usuarios de smartphones los usa para comprar\",\"datePublished\":\"2012-09-20T09:23:54+00:00\",\"dateModified\":\"2022-06-02T07:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\"},\"wordCount\":163,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/09\/compra-movil.jpg\",\"keywords\":[\"Dise\u00f1o\",\"Espa\u00f1a\",\"m\u00f3vil\",\"Negocios\",\"responsive\",\"Web\"],\"articleSection\":[\"Comercio electr\u00f3nico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/20\/cuatro-de-cada-cinco-usuarios-de-smartphones-los-usa-para-comprar\/\",\"name\":\"Cuatro de cada cinco usuarios de smartphones los usa para comprar - 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Porque iOS 8 permitir\u00e1 que los usuarios elijan que su buscador por defecto sea DuckDuckGo en lugar de Google.\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Valla de DuckDuckGo","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/DuckDuckGovalla.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/DuckDuckGovalla.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/DuckDuckGovalla.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/DuckDuckGovalla.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":13177,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/04\/27\/metete-en-el-bano-con-tus-clientes\/","url_meta":{"origin":19091,"position":3},"title":"M\u00e9tete en el ba\u00f1o con tus clientes","author":"Jorge Churba","date":"27 abril 2011","format":false,"excerpt":"Los tiempos cambian que es una barbaridad. Antes cuando los programas de televisi\u00f3n se interrump\u00edan para emitir informaci\u00f3n pagada por las empresas, es decir publicidad, los clientes la evitaban y se iban al ba\u00f1o. Ahora, en cambio los clientes buscan informaci\u00f3n sobre las empresas y sus productos hasta en el\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"water","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/04\/water.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18330,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/17\/los-clientes-comparan-precios-sin-salir-de-las-tiendas\/","url_meta":{"origin":19091,"position":4},"title":"Los clientes comparan precios sin salir de las tiendas","author":"Jorge Churba","date":"17 julio 2012","format":false,"excerpt":"Los smartphones est\u00e1n cambiando nuestras vidas a una velocidad incre\u00edble y esto incluye los h\u00e1bitos de compra en los comercios. No solo el showrooming se extiende cada vez m\u00e1s, sino que un estudio realizado en los Estados Unidos demuestra que nada menos que el 55% de los usuarios de los\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Ofertas de Shopkick en un smartphone","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/07\/ofertas-shopkick.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19370,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/17\/ya-hay-mas-de-mil-millones-de-smartphones-en-todo-el-mundo\/","url_meta":{"origin":19091,"position":5},"title":"Ya hay m\u00e1s de mil millones de smartphones en todo el mundo","author":"Jorge Churba","date":"17 octubre 2012","format":false,"excerpt":"Los smartphones se imponen en todo el planeta: ya se est\u00e1n usando 1.038 millones y los expertos anuncian que en solo tres a\u00f1os habr\u00e1 mil millones m\u00e1s. Esto significa grandes oportunidades de negocios para las empresas que est\u00e9n preparadas para recibir adecuadamente a los usuarios de estos tel\u00e9fonos inteligentes en\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Gente con smartphones","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/smartphones.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=19091"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=19091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=19091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=19091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}