{"id":19130,"date":"2012-09-25T17:58:28","date_gmt":"2012-09-25T15:58:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19130"},"modified":"2022-06-02T12:59:16","modified_gmt":"2022-06-02T10:59:16","slug":"casi-el-85-de-las-pymes-espanolas-no-vende-en-internet","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/","title":{"rendered":"Casi el 85% de las pymes espa\u00f1olas no vende en Internet"},"content":{"rendered":"

\"Estudio<\/p>\n

El comercio electr\u00f3nico<\/a> es una asignatura pendiente para las pymes espa\u00f1olas, ya que el 84,9% de las peque\u00f1as y medianas empresas espa\u00f1olas no vende a trav\u00e9s de Internet y el 54,7% no realiza compras online.<\/p>\n

Son datos del Estudio sobre seguridad y continuidad de negocio en la PYME espa\u00f1ola<\/em> que acaba de publicar el Instituto Nacional de Tecnolog\u00edas de la Comunicaci\u00f3n (INTECO).<\/p>\n

Y aunque estas sean malas noticias para la econom\u00eda nacional, son buenas para las empresas que s\u00ed cuentan con una tienda online, ya que significan que muchos de sus posibles competidores todav\u00eda no est\u00e1n vendiendo en Internet.<\/p>\n

Es m\u00e1s, seg\u00fan este estudio todav\u00eda hay un 44,3% de las pymes que ni siquiera tiene una p\u00e1gina web y la mayor\u00eda de ellas cree que no la necesita, haciendo que la brecha digital empresarial sea francamente importante.<\/p>\n

Casi podr\u00edamos decir que, ya muy avanzado el a\u00f1o 2012, las pymes se dividen entre las que obtienen ganancias en Internet y las que a\u00fan no han descubierto los beneficios de la red.<\/p>\n","protected":false},"excerpt":{"rendered":"

El comercio electr\u00f3nico es una asignatura pendiente para las pymes espa\u00f1olas, ya que el 84,9% de las peque\u00f1as y medianas empresas espa\u00f1olas no vende a trav\u00e9s de Internet y el 54,7% no realiza compras online.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,11],"tags":[939,704,706,47,933,993,243,695],"class_list":["post-19130","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-pymes","tag-compras","tag-empresas","tag-empresas-espanolas","tag-internet","tag-negocios","tag-pymes","tag-tic","tag-web"],"yoast_head":"\nCasi el 85% de las pymes espa\u00f1olas no vende en Internet - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casi el 85% de las pymes espa\u00f1olas no vende en Internet - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico es una asignatura pendiente para las pymes espa\u00f1olas, ya que el 84,9% de las peque\u00f1as y medianas empresas espa\u00f1olas no vende a trav\u00e9s de Internet y el 54,7% no realiza compras online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-25T15:58:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/09\/estudio-seguridad-pymes.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Casi el 85% de las pymes espa\u00f1olas no vende en Internet\",\"datePublished\":\"2012-09-25T15:58:28+00:00\",\"dateModified\":\"2022-06-02T10:59:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\"},\"wordCount\":196,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/09\/estudio-seguridad-pymes.jpg\",\"keywords\":[\"compras\",\"Empresas\",\"Empresas espa\u00f1olas\",\"Internet\",\"Negocios\",\"Pymes\",\"TIC\",\"Web\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/25\/casi-el-85-de-las-pymes-espanolas-no-vende-en-internet\/\",\"name\":\"Casi el 85% de las pymes espa\u00f1olas no vende en Internet - 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Son datos provisionales de la encuesta sobre el uso de las Tecnolog\u00edas de la Informaci\u00f3n y la Comunicaci\u00f3n (TIC) y el comercio electr\u00f3nico\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2008\/10\/internet1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13931,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/12\/comercio-electronico-hay-mucho-negocio-por-hacer\/","url_meta":{"origin":19130,"position":2},"title":"Comercio electr\u00f3nico: hay mucho negocio por hacer","author":"Jorge Churba","date":"12 julio 2011","format":false,"excerpt":"La cifras de la Panor\u00e1mica del comercio en Espa\u00f1a publicada por el Instituto Nacional de Estad\u00edstica (INE) revelan que queda mucho recorrido para el crecimiento del comercio electr\u00f3nico en Espa\u00f1a, porque: El comercio electr\u00f3nico solo representa el 0,7% del comercio al por menor, menos que la venta ambulante, que asciende\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"comercio","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/07\/comercio.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10032,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/09\/comercio-electronico-compramos-mas-de-lo-que-vendemos\/","url_meta":{"origin":19130,"position":3},"title":"Comercio electr\u00f3nico: compramos m\u00e1s de lo que vendemos","author":"Jorge Churba","date":"9 julio 2010","format":false,"excerpt":"La empresas espa\u00f1olas realizan m\u00e1s pedidos por Internet de los que reciben: un 18% frente a solo un 10%. La situaci\u00f3n del comercio electr\u00f3nico es incluso peor entre las pymes, que apenas si consiguen ventas a trav\u00e9s de Internet. 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