{"id":19141,"date":"2012-09-26T11:14:28","date_gmt":"2012-09-26T09:14:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19141"},"modified":"2022-07-28T18:56:12","modified_gmt":"2022-07-28T16:56:12","slug":"como-ganar-clientes-un-manual-de-google","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/26\/como-ganar-clientes-un-manual-de-google\/","title":{"rendered":"C\u00f3mo ganar clientes, un manual de Google"},"content":{"rendered":"

\"Ganar<\/p>\n

Cada vez m\u00e1s los consumidores buscan informaci\u00f3n en Internet <\/a>para tomar su decisi\u00f3n de compra por eso, aunque no tengas una tienda online o aunque la gente no compre en la red el tipo de productos que comercialices, es importante que ofrezcas informaci\u00f3n en la web.<\/p>\n

En 2011, los consumidores de los Estados Unidos consultaron un promedio de 10,4 medios tradicionales o nuevos antes de realizar su compra, el doble que el a\u00f1o anterior, seg\u00fan el macro estudio The Zero Moment of Truth.<\/p>\n

Incluso en el sector del mueble, donde las ventas online a\u00fan son limitadas, se espera que en 2016<\/a> el 6% se canalicen a trav\u00e9s del comercio electr\u00f3nico, pero que el 60% est\u00e9n influenciadas por la informaci\u00f3n obtenida en Internet.<\/p>\n

Para ayudarnos a ganar clientes online, Google acaba de publicar\u00a0 ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth<\/em>, que podr\u00edamos traducir como Manual ZMOT: formas de ganar compradores en el momento cero de la verdad, una continuaci\u00f3n de The Zero Moment of Truth<\/em>, publicado en espa\u00f1ol como Ganando el momento cero de la verdad<\/em><\/a>.<\/p>\n

Ya te puedes bajar gratis este nuevo manual, pero aunque te ofrece la posibilidad de hacerlo en espa\u00f1ol, parece que a\u00fan no est\u00e1 disponible, por lo que yo me lo he tenido que descargar en espa\u00f1ol.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cada vez m\u00e1s los consumidores buscan informaci\u00f3n en Internet para tomar su decisi\u00f3n de compra por eso, aunque no tengas una tienda online o aunque la gente no compre en la red el tipo de … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1,16],"tags":[41,47,724,128,695],"class_list":["post-19141","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","category-tutoriales-online","tag-google","tag-internet","tag-marketing","tag-ventas","tag-web"],"yoast_head":"\nC\u00f3mo ganar clientes, un manual de Google - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/09\/26\/como-ganar-clientes-un-manual-de-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo ganar clientes, un manual de Google - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Cada vez m\u00e1s los consumidores buscan informaci\u00f3n en Internet para tomar su decisi\u00f3n de compra por eso, aunque no tengas una tienda online o aunque la gente no compre en la red el tipo de ... 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Ahora\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/1X_MNGKww-M\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20765,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/27\/20-consejos-para-vender-mas-en-tu-tienda-online\/","url_meta":{"origin":19141,"position":3},"title":"20 Consejos para vender m\u00e1s en tu tienda online","author":"Jorge Churba","date":"27 febrero 2013","format":false,"excerpt":"En estos tiempos de crisis el comercio electr\u00f3nico es uno de los contad\u00edsimos sectores donde las ventas siguen aumentando, por ello muchas empresas y emprendedores se est\u00e1n planteando abrir una tienda on line. \u00a0A todos ellos y a quienes ya cuentan con su tienda en Internet, les recomendamos seguir estos\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Compra online","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/02\/compra-online.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24221,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/09\/09\/una-web-movil-no-es-mas-cara-es-mejor\/","url_meta":{"origin":19141,"position":4},"title":"Una web m\u00f3vil no es m\u00e1s cara, es mejor","author":"Jorge Churba","date":"9 septiembre 2014","format":false,"excerpt":"Es hora de decirlo alto y claro para que todo el mundo lo sepa y no quede ninguna duda: una web optimizada para m\u00f3viles, con un dise\u00f1o web responsive, no es una web cara. Sencillamente es una web bien hecha. Es una web del presente y del futuro, las otras\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Churba & Portillo, dise\u00f1o web adapatable","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/churbayportillo-web-responsive.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/churbayportillo-web-responsive.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/09\/churbayportillo-web-responsive.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":11604,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/11\/11\/comercio-electronico-aprender-de-los-consumidores\/","url_meta":{"origin":19141,"position":5},"title":"Comercio electr\u00f3nico: aprender de los consumidores","author":"Jorge Churba","date":"11 noviembre 2010","format":false,"excerpt":"Hace un tiempo sol\u00eda o\u00edrse yo no compro por Internet porque vete a saber que pasa con mi tarjeta, me da miedo. Hoy las cifras de ventas demuestran claramente que los consumidores han superado ese temor. Lo demuestran con hechos, gastando su dinero en Internet. Sin embargo, a muchas empresas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Tarjetas cr\u00e9dito en internet","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/11\/tarjetas-credito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=19141"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19141\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=19141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=19141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=19141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}