{"id":19235,"date":"2012-10-03T13:46:43","date_gmt":"2012-10-03T11:46:43","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19235"},"modified":"2022-09-02T11:03:29","modified_gmt":"2022-09-02T09:03:29","slug":"google-va-mas-alla-del-click-y-anuncia-nuevas-formas-de-publicidad","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/03\/google-va-mas-alla-del-click-y-anuncia-nuevas-formas-de-publicidad\/","title":{"rendered":"Google va m\u00e1s alla del click y anuncia nuevas formas de publicidad"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19237\" title=\"Lightbox\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/10\/lightbox.jpg\" alt=\"Lightbox\" width=\"500\" height=\"209\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/10\/lightbox.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/10\/lightbox-300x125.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><a title=\"Google en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/google\/\">Google<\/a> acaba de presentar el nuevo formato de anuncios denominado <em>Lightbox<\/em>, el primero de una nueva familia en la que el click no es el rey.<!--more--><\/p>\n<h3>C\u00f3mo funciona Lightbox<\/h3>\n<p>Lightbox es un bloque normal de anuncios que se expande cuando el usuario desliza sobre \u00e9l el cursor. El anunciante paga solo por cada vez que el anuncio se amplia y para evitar que esto ocurra de manera no deseada o accidental, el cursor tiene que estar sobre el anuncio peque\u00f1o durante dos segundos.<\/p>\n<p><a title=\"Helping Brands Light Up the Web\" href=\"https:\/\/adwords.googleblog.com\/2012\/10\/helping-brands-light-up-web.html\">Google dice que las pruebas internas <\/a>que ha realizado muestran que esta nueva funci\u00f3n que elimina el click y a la que llama <em>hover<\/em> aumenta la participaci\u00f3n de los usuarios de seis a ocho veces.<\/p>\n<p>Los anuncios Lightbox pueden incluir v\u00eddeos, juegos, fotos, etc., pero por ahora, este formato solo est\u00e1 disponible para unos pocos elegidos.<\/p>\n<h3>\u00bfEl fin del click?<\/h3>\n<p>Parece interesante esta nueva posibilidad de ir <a title=\"Publicidad en Internet: m\u00e1s all\u00e1 del click\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/24\/publicidad-en-internet-mas-alla-del-click\/\">m\u00e1s all\u00e1 del click<\/a>, una acci\u00f3n que domina la publicidad en Internet y que no tiene en cuenta la contribuci\u00f3n del anuncio a la construcci\u00f3n de la marca.<\/p>\n<p>V\u00eda <a title=\"Google Announces New \u201cLightbox\u201d Ad Format: Advertisers Only Pay When Users Expand The Ad\" href=\"https:\/\/techcrunch.com\/2012\/10\/02\/google-announces-new-lightbox-ad-format-advertisers-only-pay-when-users-expand-the-ad\/\">TechCrunch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google acaba de presentar el nuevo formato de anuncios denominado Lightbox, el primero de una nueva familia en la que el click no es el rey.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[800,41,996,47,716,714,695],"class_list":["post-19235","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","tag-adwords","tag-google","tag-google-adwords","tag-internet","tag-publicidad","tag-publicidad-en-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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