marketing<\/a> y los anuncios en Google atraen m\u00e1s ventas.<\/p>\nY teniendo en cuenta los costes de la publicidad en Google, los boletines electr\u00f3nicos resultan los m\u00e1s rentables.<\/p>\n
Sin embargo, la autora del estudio, Sucharita Mulpuru, cree que las empresas deben interactuar con los consumidores en las redes sociales, pero sin esperar que esta actividad aumente sus ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un nuevo estudio confirma que resulta m\u00e1s rentable promocionar productos y servicios a trav\u00e9s del correo electr\u00f3nico que hacerlo en Facebook o Twitter.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,11],"tags":[336,733,220,716,390,139,128],"class_list":["post-19330","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-pymes","tag-correo-electronico","tag-e-mail-marketing","tag-facebook","tag-publicidad","tag-redes-sociales","tag-twitter","tag-ventas"],"yoast_head":"\n
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En la mayor\u00eda de los casos eligen Facebook mientras que muy pocas usan Twitter. \u00bfEs esa la decisi\u00f3n m\u00e1s acertada y rentable o deber\u00edan reconsiderarla? La Fundaci\u00f3n Banesto acaba de publicar su Observatorio sobre el uso de\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20863,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/05\/las-asombrosas-cifras-del-correo-electronico\/","url_meta":{"origin":19330,"position":2},"title":"Las asombrosas cifras del correo electr\u00f3nico","author":"Jorge Churba","date":"5 marzo 2013","format":false,"excerpt":"Si ya sabes que el e-mail marketing es m\u00e1s rentable que las redes sociales y te dispones a usarlo para aumentar tus ventas, conocer los asombrosos datos globales del correo electr\u00f3nico en 2012 te ayudar\u00e1 a sacarle el mejor partido: N\u00famero de usuarios: m\u00e1s de 2.172 millones en todo el\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo electr\u00f3nico","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/03\/correo-electronico.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23216,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/24\/e-mail-marketing-cinco-consejos-para-que-abran-tus-correos\/","url_meta":{"origin":19330,"position":3},"title":"E-mail marketing: cinco consejos para que abran tus correos","author":"Jorge Churba","date":"24 enero 2014","format":false,"excerpt":"Est\u00e1 comprobado, el e-mail marketing puede darte muchas alegr\u00edas y ofrecerte mejores resultados que los buscadores o las redes sociales, pero para conseguirlo hay que cuidar hasta el m\u00e1s m\u00ednimo detalle. Porque hay campa\u00f1as en las que solo el 0,50% de los destinatarios abre el correo mientras que otras las\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21975,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/06\/12\/descubre-la-mejor-herramienta-del-marketing-online\/","url_meta":{"origin":19330,"position":4},"title":"Descubre la mejor herramienta del marketing online","author":"Jorge Churba","date":"12 junio 2013","format":false,"excerpt":"Para, para, para. Espera un momento y antes de enviar tus tuits y seguir trabajando en tu p\u00e1gina de Facebook echa un vistazo a estos datos: Este esquema fue extra\u00eddo del estudio de Monetate sobre el comercio electr\u00f3nico en los Estados Unidos en el primer trimestre de 2013. Como puedes\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Hombre con lupa","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/06\/lupa.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22263,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/04\/las-tres-mejores-formas-de-captar-clientes-para-tu-tienda-online\/","url_meta":{"origin":19330,"position":5},"title":"Las tres mejores formas de captar clientes para tu tienda online","author":"Jorge Churba","date":"4 julio 2013","format":false,"excerpt":"\u00bfQu\u00e9 debo hacer para conseguir clientes para mi tienda online? \u00bfUsar\u00a0Facebook? \u00bfTwitter? \u00bfGoogle+? \u00bfOtras redes sociales? Fr\u00edo, fr\u00edo. Por ah\u00ed no van los tiros. 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<\/p>\n