{"id":19381,"date":"2012-10-18T11:11:04","date_gmt":"2012-10-18T09:11:04","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19381"},"modified":"2023-02-21T13:17:28","modified_gmt":"2023-02-21T12:17:28","slug":"creatividad-para-vender-la-siesta","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/18\/creatividad-para-vender-la-siesta\/","title":{"rendered":"Creatividad para vender la siesta"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.kickstarter.com\/projects\/ostrich-pillow\/ostrich-pillow\/widget\/video.html\" frameborder=\"0\" width=\"480\" height=\"360\"><\/iframe><\/p>\n<p>Felicitaciones para Kawamura-Ganjavian y Studio Banana que acaban de terminar con gran \u00e9xito la campa\u00f1a de <a title=\"Crowdfunding en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/crowdfunding\/\">crowdfunding<\/a> de su <em>Ostrich Pillow<\/em>, cuyo nombre podr\u00edamos traducir como almohada avestruz, un innovador dise\u00f1o que permite echarse una siesta en cualquier lado.<!--more--><\/p>\n<p>Kawamura-Ganjavian\u00a0aspiraba a conseguir 70.000 d\u00f3lares -casi 53.500\u20ac- <a title=\"OSTRICH PILLOW en Kickstarter\" href=\"https:\/\/www.kickstarter.com\/projects\/ostrich-pillow\/ostrich-pillow?ref=category\">en Kickstarter<\/a> pero los super\u00f3 ampliamente obteniendo m\u00e1s de 195.094 d\u00f3lares, casi casi 149.000\u20ac.<\/p>\n<p>Y aunque en Kickstarter este proyecto figura como salido de Londres, hay que decir que Studio Banana tiene su base en el popular barrio madrile\u00f1o de Valdeacederas (Tetu\u00e1n).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felicitaciones para Kawamura-Ganjavian y Studio Banana que acaban de terminar con gran \u00e9xito la campa\u00f1a de crowdfunding de su Ostrich Pillow, cuyo nombre podr\u00edamos traducir como almohada avestruz, un innovador dise\u00f1o que permite echarse una &#8230; <a title=\"Creatividad para vender la siesta\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/18\/creatividad-para-vender-la-siesta\/\" aria-label=\"Leer m\u00e1s sobre Creatividad para vender la siesta\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,11],"tags":[458,670,975,737,536],"class_list":["post-19381","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-pymes","tag-exito","tag-creatividad","tag-crowdfunding","tag-diseno","tag-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creatividad para vender la siesta - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/18\/creatividad-para-vender-la-siesta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creatividad para vender la siesta - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Felicitaciones para Kawamura-Ganjavian y Studio Banana que acaban de terminar con gran \u00e9xito la campa\u00f1a de crowdfunding de su Ostrich Pillow, cuyo nombre podr\u00edamos traducir como almohada avestruz, un innovador dise\u00f1o que permite echarse una ... 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Porque en las plataformas de crowdfunding los emprededores obtienen fondos para financiar su proyecto precisamente a cambio de su producto. Es decir, realizan una preventa\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Grillo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/07\/grillo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18260,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/07\/12\/recurre-a-una-plataforma-de-crowdfunding-para-financiar-un-libro-sobre-crowdfunding\/","url_meta":{"origin":19381,"position":5},"title":"Recurre a una plataforma de crowdfunding para financiar un libro sobre crowdfunding","author":"Jorge Churba","date":"12 julio 2012","format":false,"excerpt":"Esto es rizar el rizo: Glenn Fleishman recurri\u00f3 a Kickstarter, la mayor plataforma de crowdfunding o microfinanciaci\u00f3n, en busca de gente dispuesta a darle dinero para que escribiera un libro sobre c\u00f3mo conseguir el \u00e9xito en el crowdfunding. Periodista Fleishman explica que lleva veinte a\u00f1os escribiendo para publicaciones como The\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Crowdfunding en Kickstarter","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/07\/crowdfunding-en-kickstarter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=19381"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/19381\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=19381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=19381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=19381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}