{"id":19391,"date":"2012-10-19T12:07:49","date_gmt":"2012-10-19T10:07:49","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19391"},"modified":"2012-10-19T12:07:49","modified_gmt":"2012-10-19T10:07:49","slug":"atreverse-a-ser-diferente","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/19\/atreverse-a-ser-diferente\/","title":{"rendered":"Atreverse a ser diferente"},"content":{"rendered":"

\"Garagiste\"<\/p>\n

Ir contracorriente, rompiendo todas las reglas, es arriesgado, pero en ocasiones puede ser muy rentable. As\u00ed lo demuestra Jon Rimmerman, m\u00e1s conocido como Garagiste, quien factura anualmente entre 25 y 30 millones de d\u00f3lares -aproximadamente de 19 a casi 23 millones de euros- vendiendo vinos<\/a> solo a trav\u00e9s del correo electr\u00f3nico.<\/p>\n

Durante a\u00f1os, ni siquiera tuvo una web y ahora que la tiene, lo primero que te explica<\/a> es que no es una tienda online y que la \u00fanica manera de comprarle es apunt\u00e1ndose para recibir sus boletines diarios.<\/p>\n

Porque Rimmerman env\u00eda una oferta diaria, pero no cualquier oferta.<\/p>\n

En primer lugar porque es un periodista que sabe contar historias y eso es lo que hace en cada bolet\u00edn, contar una historia sin usar ni una sola imagen, para acabar ofreci\u00e9ndote a muy buen precio un vino poco conocido, seleccionado por \u00e9l mismo en cualquier parte del mundo.<\/p>\n

Para comprarlo tienes que darte prisa, porque Garagiste no mantiene stocks y tiene 120.000 suscriptores, aunque jam\u00e1s ha hecho publicidad.<\/p>\n

Y el sistema le funciona. \u00a1Vaya si le funciona!<\/p>\n

La periodista Elin McCoy es testigo de ello, porque vio como Rimmerman enviaba su oferta<\/a> diaria usando su BlackBerry en una habitaci\u00f3n de hotel.<\/p>\n

\u00a1Y en una hora hab\u00eda vendido todas las botellas!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ir contracorriente, rompiendo todas las reglas, es arriesgado, pero en ocasiones puede ser muy rentable. As\u00ed lo demuestra Jon Rimmerman, m\u00e1s conocido como Garagiste, quien factura anualmente entre 25 y 30 millones de d\u00f3lares -aproximadamente … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10],"tags":[336,305,47,819],"class_list":["post-19391","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","tag-correo-electronico","tag-diferenciacion","tag-internet","tag-vinos"],"yoast_head":"\nAtreverse a ser diferente - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/19\/atreverse-a-ser-diferente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atreverse a ser diferente - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Ir contracorriente, rompiendo todas las reglas, es arriesgado, pero en ocasiones puede ser muy rentable. 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