{"id":19510,"date":"2012-11-05T11:24:07","date_gmt":"2012-11-05T10:24:07","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19510"},"modified":"2023-07-19T13:42:11","modified_gmt":"2023-07-19T11:42:11","slug":"la-sombra-de-google","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/11\/05\/la-sombra-de-google\/","title":{"rendered":"La sombra de Google"},"content":{"rendered":"

\"Sombra\"<\/p>\n

Hace poco m\u00e1s de un a\u00f1o, los cambios en Google nos llevaron a decir Si quieres visitas, tendr\u00e1s que pagarlas<\/a> y en marzo de este a\u00f1o a proponer Lo mejor ser\u00e1 ir preparando una buena campa\u00f1a de publicidad<\/a>. Ahora un art\u00edculo del New York Times respalda nuestras opiniones.<\/p>\n

Google Casts a Big Shadow on Smaller Web Sites<\/a> que podr\u00edamos traducir como Google proyecta una gran sombra sobre los sitios web m\u00e1s peque\u00f1os<\/em> relata diferentes casos de p\u00e9rdida de las visitas que el buscador llevaba a algunas webs, obligando a algunos de sus propietarios a aumentar su inversi\u00f3n en el sistema de publicidad de Google.<\/p>\n

Los autores de este art\u00edculo, Steve Lohr y Claire Cain Miller, ofrecen interesante informaci\u00f3n y opiniones sobre los problemas que acarrea la posici\u00f3n dominante de Google tanto en las b\u00fasquedas como en la publicidad y otros servicios y sus consecuencias para las empresas. Esta es una muestra:<\/p>\n

La relaci\u00f3n entre Google y los sitios web, editores y publicistas a menudo parece desequilibrada, si no injusta. Sin embargo, Google tambi\u00e9n ha proporcionado y consolid\u00f3 un paisaje de oportunidades.<\/p><\/blockquote>\n

Recomendamos leer el art\u00edculo en su original en ingl\u00e9s o usando el servicio de traducci\u00f3n de Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hace poco m\u00e1s de un a\u00f1o, los cambios en Google nos llevaron a decir Si quieres visitas, tendr\u00e1s que pagarlas y en marzo de este a\u00f1o a proponer Lo mejor ser\u00e1 ir preparando una buena … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[64,704,41,716],"class_list":["post-19510","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-buscadores","tag-empresas","tag-google","tag-publicidad"],"yoast_head":"\nLa sombra de Google - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/11\/05\/la-sombra-de-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La sombra de Google - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Hace poco m\u00e1s de un a\u00f1o, los cambios en Google nos llevaron a decir Si quieres visitas, tendr\u00e1s que pagarlas y en marzo de este a\u00f1o a proponer Lo mejor ser\u00e1 ir preparando una buena ... 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