responsabilidad social corporativa<\/a>, como demuestra Claus Meyer, copropietario y fundador de Noma -elegido el mejor restaurante del mundo en los a\u00f1os 2010, 2011 y 2012- a trav\u00e9s de sus fundaci\u00f3n The Melting Pot (Crisol en espa\u00f1ol) cuyo objetivo es ayudar a personas marginadas mediante proyectos relacionados con la comida tanto en Dinamarca como en el extranjero.<\/p>\nEn su pa\u00eds, Dinamarca, ha creado una escuela de cocina en la prisi\u00f3n de Vridsl\u00f8selille, famosa por albergar a temibles criminales.<\/p>\n
Pero su proyecto en Bolivia es de mayor envergadura. All\u00ed ha creado una escuela de cocina que tendr\u00e1 su continuaci\u00f3n en un restaurante, cafeter\u00eda, panader\u00eda y hasta mercado, en donde trabajar\u00e1n chicos pobres y sin educaci\u00f3n.<\/p>\n
El objetivo es impulsar un movimiento que redescubra los ingredientes bolivianos -como la carne de llama o las hojas de coca- para ayudar a que la gente coma mejor, pero tambi\u00e9n para convertirse en motor de la econom\u00eda, atrayendo al turismo y fomentando las exportaciones.<\/p>\n
Uno de sus primeros frutos ha sido el Manifiesto del Movimiento Gastron\u00f3mico Boliviano, presentado el domingo 14 de octubre en la Feria Tambo.<\/p>\n
\u00bfPor qu\u00e9 Bolivia?<\/h3>\n
The Melting Pot explica que eligi\u00f3 Bolivia porque es el pa\u00eds m\u00e1s pobre de Am\u00e9rica del Sur pero tambi\u00e9n ofrece una gran riqueza agroalimentaria proveniente de ambientes tan diferentes como la alta monta\u00f1a o las selvas y que sus 36 grupos ind\u00edgenas hunden sus ra\u00edces gastron\u00f3micas en tiempos precolombinos.<\/p>\n
Si su proyecto sale adelante, el mundo tendr\u00e1 la oportunidad de disfrutar los peculiares sabores bolivianos y los bolivianos recoger\u00e1n los beneficios.<\/p>\n
Foto: Columbus GV Team\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"
Los grandes restauradores tambi\u00e9n pueden demostrar su responsabilidad social corporativa, como demuestra Claus Meyer, copropietario y fundador de Noma -elegido el mejor restaurante del mundo en los a\u00f1os 2010, 2011 y 2012- a trav\u00e9s de … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,13],"tags":[995,896],"class_list":["post-19571","post","type-post","status-publish","format-standard","hentry","category-general","category-responsabilidad-social","tag-responsabilidad-social","tag-turismo"],"yoast_head":"\nAlta cocina solidaria en Bolivia - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/11\/09\/alta-cocina-solidaria-en-bolivia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alta cocina solidaria en Bolivia - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Los grandes restauradores tambi\u00e9n pueden demostrar su responsabilidad social corporativa, como demuestra Claus Meyer, copropietario y fundador de Noma -elegido el mejor restaurante del mundo en los a\u00f1os 2010, 2011 y 2012- a trav\u00e9s de ... 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Anat Keinan, de la Escuela de Negocios de Harvard, y Ran Kivetz, de la Escuela de\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Hotel de hielo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/10\/hotel-hielo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":456,"url":"https:\/\/www.churbayportillo.com\/blog\/2008\/07\/10\/ayudas-a-pymes-espana-97-dinamarca-236\/","url_meta":{"origin":19571,"position":5},"title":"Ayudas a pymes: Espa\u00f1a 9,7%, Dinamarca 23,6%","author":"Jorge Churba","date":"10 julio 2008","format":false,"excerpt":"Espa\u00f1a dedica el 9,7% de sus fondos estructurales a las pymes. Dinamarca el 23,6%. La media de la eurozona es del 10,6%. Las cifras son muy elocuentes y demuestran la importancia que ambos pa\u00edses dan a las peque\u00f1as y medianas empresas. \u00bfT\u00fa que opinas? 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![\"Alimentos](\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/11\/alimentos-bolivianos.jpg\" "\\"Alimentos")
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