{"id":19599,"date":"2012-11-13T09:18:48","date_gmt":"2012-11-13T08:18:48","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19599"},"modified":"2022-06-02T13:04:33","modified_gmt":"2022-06-02T11:04:33","slug":"identidad-digital-y-reputacion-online-una-guia-para-empresas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/11\/13\/identidad-digital-y-reputacion-online-una-guia-para-empresas\/","title":{"rendered":"Identidad digital y reputaci\u00f3n online, una gu\u00eda para empresas"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19601\" style=\"border: 1px solid black;\" title=\"Identidad digital y reputaci\u00f3n online\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2012\/11\/identidad-digital.jpg\" alt=\"Identidad digital y reputaci\u00f3n online\" width=\"247\" height=\"350\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/11\/identidad-digital.jpg 247w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2012\/11\/identidad-digital-211x300.jpg 211w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/p>\n<p>El Instituto Nacional de Tecnolog\u00edas de la Comunicaci\u00f3n (Inteco) acaba de presentar su <em>Gu\u00eda para empresas: identidad digital y reputaci\u00f3n online<\/em>.<!--more--><\/p>\n<p>Esta publicaci\u00f3n afirma acertadamente en su introducci\u00f3n:<\/p>\n<blockquote><p>El debate sobre si hoy las empresas deben tener o no una presencia activa en los medios sociales carece ya de sentido.<br \/>\nLa revoluci\u00f3n ya se ha producido y, con independencia de cu\u00e1l sea su resultado final, las organizaciones y sus marcas deber\u00edan <em>salir a la calle virtual<\/em> a experimentar, a equivocarse, a fracasar, a triunfar.<\/p><\/blockquote>\n<p>Luego aborda la identidad digital y la <a title=\"\u00bfC\u00f3mo proteger la reputaci\u00f3n de marca en Internet?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/21\/como-proteger-la-reputacion-de-marca-en-internet\/\">reputaci\u00f3n online<\/a> y los riesgos para su gesti\u00f3n, analiza el marco legal y ofrece una serie de interesantes recomendaciones.<\/p>\n<p>Tambi\u00e9n resulta muy pr\u00e1ctica su secci\u00f3n de bibliograf\u00eda con \u00fatiles enlaces a publicaciones sobre el tema.<\/p>\n<p>Por todo ello te recomendamos bajarte gratis la Gu\u00eda para empresas: identidad digital y reputaci\u00f3n online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Instituto Nacional de Tecnolog\u00edas de la Comunicaci\u00f3n (Inteco) acaba de presentar su Gu\u00eda para empresas: identidad digital y reputaci\u00f3n online.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,1],"tags":[807,704,659,47,122,875],"class_list":["post-19599","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-general","tag-comunicacion","tag-empresas","tag-gratis","tag-internet","tag-marca","tag-seguridad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Porque a medida que todos somos cada vez m\u00e1s digitales, la reputaci\u00f3n de la marca en Internet se convierte en la reputaci\u00f3n de la marca en el mundo real. Se estima que m\u00e1s\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Proteger marca","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/06\/proteger-marca.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":56,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/06\/27\/renovamos-la-identidad-corporativa-de-amusal\/","url_meta":{"origin":19599,"position":2},"title":"Renovamos la identidad corporativa de Amusal","author":"Churba &amp; Portillo","date":"27 junio 2006","format":false,"excerpt":"En Churba & Portillo hemos actualizado la identidad corporativa de Amusal, organizaci\u00f3n empresarial que representa a las Sociedades Laborales y otras empresas murcianas propiedad de sus trabajadores. La nueva identidad corporativa refleja el crecimiento y la consolidaci\u00f3n de Amusal, al igual que su nueva sede social y centro de formaci\u00f3n\u2026","rel":"","context":"En \u00abIdentidad corporativa\u00bb","block_context":{"text":"Identidad corporativa","link":"https:\/\/www.churbayportillo.com\/blog\/category\/identidad-corporativa\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15833,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/12\/23\/copiar-contenidos-dana-tu-reputacion-digital\/","url_meta":{"origin":19599,"position":3},"title":"Copiar contenidos da\u00f1a tu reputaci\u00f3n digital","author":"Jorge Churba","date":"23 diciembre 2011","format":false,"excerpt":"Crear contenidos para el sitio web corporativo o para la p\u00e1gina de tu empresa en Facebook es un trabajo que exige ciertos conocimientos y tiempo para realizarlo. Quiz\u00e1 por eso, algunas empresas, peque\u00f1as medianas o grandes, optan por copiar literalmente lo publicado en otras webs, exponi\u00e9ndose en muchos casos a\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Clones","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/12\/Clones.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":152,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/11\/10\/plastirama-nueva-imagen\/","url_meta":{"origin":19599,"position":4},"title":"Plastirama, nueva imagen","author":"Churba &amp; Portillo","date":"10 noviembre 2006","format":false,"excerpt":"Presentamos la nueva imagen corporativa que creamos para Plastirama. Limpia, joven y din\u00e1mica. Porque as\u00ed es Plastirama, una empresa especializada en bolsas y estuches y sobre todo, en el servicio al cliente.","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20919,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/08\/celebramos-la-semana-de-la-mujer-emprendedora\/","url_meta":{"origin":19599,"position":5},"title":"Celebramos la Semana de la Mujer Emprendedora","author":"Jorge Churba","date":"8 marzo 2013","format":false,"excerpt":"Este a\u00f1o en Churba & Portillo no nos conformamos con conmemorar el D\u00eda de la Mujer y decidimos aportar nuestro granito de arena para que m\u00e1s mujeres como t\u00fa creen m\u00e1s empresas y m\u00e1s puestos de trabajo, celebrando la Semana de la Mujer Emprendedora con grandes descuentos. 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