{"id":19992,"date":"2012-12-20T10:29:45","date_gmt":"2012-12-20T09:29:45","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=19992"},"modified":"2023-01-19T12:31:45","modified_gmt":"2023-01-19T11:31:45","slug":"del-comercio-electronico-a-los-locales-en-la-calle","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2012\/12\/20\/del-comercio-electronico-a-los-locales-en-la-calle\/","title":{"rendered":"Del comercio electr\u00f3nico a los locales en la calle"},"content":{"rendered":"

\"De<\/p>\n

Las grandes empresas del comercio de toda la vida hace tiempo han lanzado sus sitios de comercio electr\u00f3nico<\/a>, pero ahora en los Estados Unidos est\u00e1 sucediendo lo contrario: empresas de comercio electr\u00f3nico que abren locales comerciales, pero lo hacen de una manera innovadora y diferente.<\/p>\n

Un ilustrativo art\u00edculo del New York Times<\/a> aborda el tema explicando que los nuevos locales de las empresas de comercio electr\u00f3nico no se parecen a los comercios tradicionales.<\/p>\n

Algunos son locales temporales que abren solo para las fiestas.<\/p>\n

Otros ni siquiera realizan ventas, sino que ofrecen sugerencias.<\/p>\n

Hay tambi\u00e9n los que realizan el showrooming<\/a>, tan odiado por muchos comerciantes.<\/p>\n

Incluso hay empresas de comercio electr\u00f3nico que convierten en tienda parte de sus oficinas, dot\u00e1ndolas de solo uno o dos vendedores que reciben a los clientes\u00a0solo con cita previa. Y lo m\u00e1s llamativo es que los compradores no salen con sus bolsas, porque los vendedores se limitan a hacer los pedidos online.<\/p>\n

Experiencias como est\u00e1n demuestran que el comercio electr\u00f3nico seguir\u00e1 cambiando los h\u00e1bitos de compra, pero tambi\u00e9n que cuando tienes una marca poderosa, vendes en cualquier sitio, ya sea en Internet o en la calle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las grandes empresas del comercio de toda la vida hace tiempo han lanzado sus sitios de comercio electr\u00f3nico, pero ahora en los Estados Unidos est\u00e1 sucediendo lo contrario: empresas de comercio electr\u00f3nico que abren locales … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10],"tags":[908,536,47,122,941,128,695],"class_list":["post-19992","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","tag-clientes","tag-innovacion","tag-internet","tag-marca","tag-tienda-on-line","tag-ventas","tag-web"],"yoast_head":"\nDel comercio electr\u00f3nico a los locales en la calle - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/12\/20\/del-comercio-electronico-a-los-locales-en-la-calle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del comercio electr\u00f3nico a los locales en la calle - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Las grandes empresas del comercio de toda la vida hace tiempo han lanzado sus sitios de comercio electr\u00f3nico, pero ahora en los Estados Unidos est\u00e1 sucediendo lo contrario: empresas de comercio electr\u00f3nico que abren locales ... 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Porque solo en Espa\u00f1a once millones de personas compran a trav\u00e9s de Internet y fuera de sus fronteras hay muchos m\u00e1s potenciales compradores para\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/07\/carrito-de-la-compra1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12497,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/01\/el-comercio-electronico-una-alternativa-de-futuro-para-el-pequeno-comercio\/","url_meta":{"origin":19992,"position":2},"title":"El comercio electr\u00f3nico, una alternativa de futuro para el peque\u00f1o comercio","author":"Jorge Churba","date":"1 febrero 2011","format":false,"excerpt":"Todo parece indicar que el peque\u00f1o comercio en Espa\u00f1a est\u00e1 al borde de la extinci\u00f3n. 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