{"id":2037,"date":"2009-01-02T15:50:58","date_gmt":"2009-01-02T14:50:58","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=2037"},"modified":"2009-01-02T15:50:58","modified_gmt":"2009-01-02T14:50:58","slug":"en-tiempos-de-crisis-saber-ser-diferente-es-vital-dice-el-disenador-philippe-starck","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/01\/02\/en-tiempos-de-crisis-saber-ser-diferente-es-vital-dice-el-disenador-philippe-starck\/","title":{"rendered":"En tiempos de crisis, saber ser diferente es vital, dice el dise\u00f1ador Philippe Starck"},"content":{"rendered":"

\"\"<\/p>\n

Philippe Starck<\/a> es un dise\u00f1ador industrial franc\u00e9s reconocido mundialmente.<\/p>\n

Este parisino autodidacta es capaz de crear un exprimidor, el Juicy Salif<\/a>, considerado como una joya por los coleccionistas; renovar los apartamentos privados del Presidente franc\u00e9s Fran\u00e7ois Mitterand; construir el barco La Fiamma<\/em> para la empresa Asahi o dise\u00f1ar los interiores del Teatriz, de Madrid. Y tambi\u00e9n de crear su propia empresa, Starck Product.<\/p>\n

En una interesant\u00edsima entrevista realizada por Borja Hermoso<\/a> para El Pa\u00eds Semanal explica:<\/p>\n

toda esa dimensi\u00f3n econ\u00f3mica de la creatividad de la que hablaba antes tiene todav\u00eda much\u00edsima m\u00e1s importancia en tiempos de crisis. Y ah\u00ed existe algo que es vital, y que yo llamo la posesi\u00f3n de la diferencia<\/em>. Para cualquier empresa, saber ser diferente de los dem\u00e1s es vital… pero en tiempos de crisis eso se convierte en un bien extraordinario.<\/p><\/blockquote>\n

Starck apuesta por la diferencia y gana.<\/p>\n

La diferenciaci\u00f3n es el secreto del \u00e9xito que Starck comparte con otros triunfadores, como Swatch<\/a> o Vosges Haut-Chocolat<\/a>, por poner dos ejemplos completamente diferentes.<\/p>\n

Foto: Philippe Starck durante su presentaci\u00f3n en Le Web 07 (estelle_dumout\/Creative Commons).<\/p>\n","protected":false},"excerpt":{"rendered":"

Philippe Starck es un dise\u00f1ador industrial franc\u00e9s reconocido mundialmente.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,1,11],"tags":[989,694,305,992,569,993],"class_list":["post-2037","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-general","category-pymes","tag-branding","tag-crisis","tag-diferenciacion","tag-emprendedores","tag-philippe-starck","tag-pymes"],"yoast_head":"\nEn tiempos de crisis, saber ser diferente es vital, dice el dise\u00f1ador Philippe Starck - 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