{"id":20582,"date":"2013-02-13T13:12:17","date_gmt":"2013-02-13T12:12:17","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=20582"},"modified":"2022-06-02T13:04:34","modified_gmt":"2022-06-02T11:04:34","slug":"twitter-o-facebook","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/13\/twitter-o-facebook\/","title":{"rendered":"\u00bfTwitter o Facebook?"},"content":{"rendered":"

Cada vez son m\u00e1s la pymes que se asoman a las redes sociales<\/a>. En la mayor\u00eda de los casos eligen Facebook mientras que muy pocas usan Twitter. \u00bfEs esa la decisi\u00f3n m\u00e1s acertada y rentable o deber\u00edan reconsiderarla?<\/p>\n

La Fundaci\u00f3n Banesto acaba de publicar su Observatorio sobre el uso de las redes sociales en las pymes espa\u00f1olas que indica que estas empresas est\u00e1n realizando un esfuerzo de comunicaci\u00f3n en las redes sociales donde ya est\u00e1 m\u00e1s del 55%.<\/p>\n

La gran mayor\u00eda de ellas, un 41,5%, elige Facebook, mientras que apenas el 10,27% est\u00e1 en Twitter.<\/p>\n

Sin embargo, seg\u00fan un estudio publicado por Optify sobre el sector B2B -es decir el que vende a otras empresas- los mejores resultados se consiguen con Twitter, con mucha diferencia, puesto que la tasa de conversi\u00f3n de Twitter es del 2,17% frente al 0,74% de Facebook.<\/p>\n

La diferencia es muy grande y justifica, si a\u00fan no lo has hecho, dedicar recursos a Twitter, en lo posible, sin abandonar Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada vez son m\u00e1s la pymes que se asoman a las redes sociales. En la mayor\u00eda de los casos eligen Facebook mientras que muy pocas usan Twitter. \u00bfEs esa la decisi\u00f3n m\u00e1s acertada y rentable … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1,11],"tags":[704,220,993,390,139],"class_list":["post-20582","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","category-pymes","tag-empresas","tag-facebook","tag-pymes","tag-redes-sociales","tag-twitter"],"yoast_head":"\n\u00bfTwitter o Facebook? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/13\/twitter-o-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTwitter o Facebook? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Cada vez son m\u00e1s la pymes que se asoman a las redes sociales. 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