{"id":20863,"date":"2013-03-05T13:04:17","date_gmt":"2013-03-05T12:04:17","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=20863"},"modified":"2022-06-02T13:04:47","modified_gmt":"2022-06-02T11:04:47","slug":"las-asombrosas-cifras-del-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/05\/las-asombrosas-cifras-del-correo-electronico\/","title":{"rendered":"Las asombrosas cifras del correo electr\u00f3nico"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20874\" title=\"Correo electr\u00f3nico\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/03\/correo-electronico.jpg\" alt=\"Correo electr\u00f3nico\" width=\"500\" height=\"226\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/03\/correo-electronico.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/03\/correo-electronico-300x135.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Si ya sabes que <a title=\"Confirman que el e-mail marketing es m\u00e1s rentable que las redes sociales\" href=\"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/11\/confirman-que-el-e-mail-marketing-es-mas-rentable-que-las-redes-sociales\/\">el e-mail marketing es m\u00e1s rentable que las redes sociales<\/a> y te dispones a usarlo para aumentar tus ventas, conocer los asombrosos datos globales del correo electr\u00f3nico en 2012 te ayudar\u00e1 a sacarle el mejor partido:<!--more--><\/p>\n<ul>\n<li><strong>N\u00famero de usuarios<\/strong>: m\u00e1s de 2.172 millones en todo el mundo, incluyendo particulares y empresas.<\/li>\n<li><strong>Ingresos generados<\/strong>: unos 8.000 millones de d\u00f3lares en 2012 -alrededor de 6.120 millones de euros-.<\/li>\n<li><strong>N\u00famero de mails diarios<\/strong>: alrededor de 144.000 millones, de los que 89.000 millones son de trabajo.<\/li>\n<li><strong>Programa m\u00e1s usado<\/strong>: Mail de Apple, empleado por el 35,6% de los usuarios.<\/li>\n<li><strong>Proveedor m\u00e1s popular<\/strong>: Gmail, con 425 millones de usuarios en todo el planeta.<\/li>\n<li><strong>Porcentaje de spam<\/strong>: 68,8%.<\/li>\n<li><strong>Phishing<\/strong>: uno de cada 445,1 mails se us\u00f3 para este tipo de estafa.<\/li>\n<li><strong>Malware<\/strong>: uno de cada 255,8 mails incluy\u00f3\u00a0c\u00f3digo maligno.<\/li>\n<\/ul>\n<p>Estas cifras enormes indican que hay muchas oportunidades de negocio en el correo electr\u00f3nico, pero para aprovecharlas es fundamental que tus mensajes no sean tomados por spam y que generen confianza para evitar ser confundidos con intentos de estafa o portadores de malware.<\/p>\n<p>Fuentes: pingdom, Symantec,\u00a0<a title=\"Email Market, 2012-2016\" href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2012\/10\/Email-Market-2012-2016-Executive-Summary.pdf\">Radicati<\/a> y\u00a0Campaign Monitor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si ya sabes que el e-mail marketing es m\u00e1s rentable que las redes sociales y te dispones a usarlo para aumentar tus ventas, conocer los asombrosos datos globales del correo electr\u00f3nico en 2012 te ayudar\u00e1 &#8230; <a title=\"Las asombrosas cifras del correo electr\u00f3nico\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/05\/las-asombrosas-cifras-del-correo-electronico\/\" aria-label=\"Leer m\u00e1s sobre Las asombrosas cifras del correo electr\u00f3nico\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[336,733,84,47,724,179],"class_list":["post-20863","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","tag-correo-electronico","tag-e-mail-marketing","tag-email","tag-internet","tag-marketing","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las asombrosas cifras del correo electr\u00f3nico - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/03\/05\/las-asombrosas-cifras-del-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las asombrosas cifras del correo electr\u00f3nico - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Si ya sabes que el e-mail marketing es m\u00e1s rentable que las redes sociales y te dispones a usarlo para aumentar tus ventas, conocer los asombrosos datos globales del correo electr\u00f3nico en 2012 te ayudar\u00e1 ... 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Hace poco coment\u00e1bamos que un estudio que revelaba que la conversi\u00f3n lograda mediante bolet\u00ednes electr\u00f3nicos superaba ampliamente a la conseguida en las redes sociales. Ahora Open Forum,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/correo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23597,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/03\/31\/once-razones-para-usar-el-e-mail-marketing\/","url_meta":{"origin":20863,"position":1},"title":"Once razones para usar el e-mail marketing","author":"Jorge Churba","date":"31 marzo 2014","format":false,"excerpt":"Hay una forma barata y efectiva para aumentar tus ventas.\u00a0Se llama e-mail marketing y viene dando estupendos resultados desde los albores de Internet. S\u00ed, s\u00ed, te hablo muy en serio. Porque por muy de moda que est\u00e9n, la efectividad de las redes sociales no resiste la comparaci\u00f3n con el viejo\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Email-Marketing","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/03\/Email-Marketing-300x262.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23216,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/24\/e-mail-marketing-cinco-consejos-para-que-abran-tus-correos\/","url_meta":{"origin":20863,"position":2},"title":"E-mail marketing: cinco consejos para que abran tus correos","author":"Jorge Churba","date":"24 enero 2014","format":false,"excerpt":"Est\u00e1 comprobado, el e-mail marketing puede darte muchas alegr\u00edas y ofrecerte mejores resultados que los buscadores o las redes sociales, pero para conseguirlo hay que cuidar hasta el m\u00e1s m\u00ednimo detalle. Porque hay campa\u00f1as en las que solo el 0,50% de los destinatarios abre el correo mientras que otras las\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18028,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/06\/20\/mailings-no-los-saludes-por-su-nombre-ofreceles-lo-que-quieren\/","url_meta":{"origin":20863,"position":3},"title":"Mailings: no los saludes por su nombre, ofr\u00e9celes lo que quieren","author":"Jorge Churba","date":"20 junio 2012","format":false,"excerpt":"Realizar un mailing por correo electr\u00f3nico en el que saludes a cada destinatario por su nombre puede hacer que hasta el 95% de ellos los rechace. Esa es la conclusi\u00f3n de un estudio realizado por el profesor Sunil Wattal, de la Escuela de Negocios Fox de la Universidad de Temple,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/06\/mail.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19615,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/11\/15\/una-herramienta-para-cada-trabajo\/","url_meta":{"origin":20863,"position":4},"title":"Una herramienta para cada trabajo","author":"Jorge Churba","date":"15 noviembre 2012","format":false,"excerpt":"El otro d\u00eda, en una reuni\u00f3n familar, contempl\u00e9 con asombro como la peque\u00f1a Diana, de solo tres a\u00f1os, disfrutaba viendo fotos en el smartphone de su madre. Diana es una nativa digital, pero la mayor\u00eda de nosotros nacimos en otro siglo, cuando no hab\u00eda Internet ni tel\u00e9fonos m\u00f3viles y eso\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Herramientas","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/11\/toolbox-500x260.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23892,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/30\/como-saber-si-tu-e-mail-marketing-funciona\/","url_meta":{"origin":20863,"position":5},"title":"C\u00f3mo saber si tu e-mail marketing funciona","author":"Jorge Churba","date":"30 mayo 2014","format":false,"excerpt":"Sin duda el e-mail marketing es la mejor herramienta del marketing online y \u00a0cuando lo haces bien, tus ventas deber\u00edan aumentar. Pero, \u00bfc\u00f3mo saber si lo est\u00e1s haciendo bien? Hay varios datos que te lo indican: Apertura: \u00bfcu\u00e1nta gente abre tus mails?Clicks: en tus mensajes siempre tiene que haber una\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Mensaje en una botella","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/20863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=20863"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/20863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=20863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=20863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=20863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}