{"id":21211,"date":"2013-04-04T12:33:25","date_gmt":"2013-04-04T10:33:25","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=21211"},"modified":"2022-06-02T09:47:28","modified_gmt":"2022-06-02T07:47:28","slug":"3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","title":{"rendered":"3 Razones para integrar un blog en la web de tu empresa"},"content":{"rendered":"

\"Beneficios<\/p>\n

Integrar un blog<\/a> en tu web corporativa es una inversi\u00f3n que puede darte muchos beneficios. Estos son los principales:<\/p>\n

    \n
  1. M\u00e1s visitante<\/strong>s: las webs corporativas que incorporan un blog aumentan sus visitantes en un 55%.<\/li>\n
  2. M\u00e1s enlaces<\/strong>: las webs de empresas que integran un blog aumentan los enlaces desde otras webs y blogs en un 97%, lo que contribuye favorablemente a su posicionamiento en buscadores.<\/li>\n
  3. M\u00e1s p\u00e1ginas indexadas<\/strong>: las webs corporativas que incorporan un blog aumentan las p\u00e1ginas indexadas por Google y otros buscadores en un 434%, contribuyendo as\u00ed a que m\u00e1s gente interesada en los temas que tratas te conozcan.<\/li>\n<\/ol>\n

    Quiz\u00e1 estas razones te suenen, porque ya en 2009 hablamos de ellas<\/a>, pero conviene recordarlas porque hubo un tiempo en el que muchos pensaron que los blogs se hab\u00edan quedado antiguos.<\/p>\n

    Sin embargo, los datos demuestran que el inter\u00e9s por los blogs nunca ha ha dejado de crecer<\/a>.<\/p>\n

    Y hoy, cuando el marketing de contenidos<\/a>, que ya tiene muchos a\u00f1os, vuelve con fuerza, los blogs cobran un renovado protagonismo.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Integrar un blog en tu web corporativa es una inversi\u00f3n que puede darte muchos beneficios. Estos son los principales:<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,9,1],"tags":[64,494,704,41,724,879,695],"class_list":["post-21211","post","type-post","status-publish","format-standard","hentry","category-blogs","category-comercio-electronico","category-general","tag-buscadores","tag-contenidos","tag-empresas","tag-google","tag-marketing","tag-posicionamiento-web","tag-web"],"yoast_head":"\n3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Integrar un blog en tu web corporativa es una inversi\u00f3n que puede darte muchos beneficios. Estos son los principales:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-04T10:33:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T07:47:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"3 Razones para integrar un blog en la web de tu empresa\",\"datePublished\":\"2013-04-04T10:33:25+00:00\",\"dateModified\":\"2022-06-02T07:47:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\"},\"wordCount\":187,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg\",\"keywords\":[\"buscadores\",\"contenidos\",\"Empresas\",\"Google\",\"Marketing\",\"posicionamiento web\",\"Web\"],\"articleSection\":[\"Blogs\",\"Comercio electr\u00f3nico\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\",\"name\":\"3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg\",\"datePublished\":\"2013-04-04T10:33:25+00:00\",\"dateModified\":\"2022-06-02T07:47:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg\",\"width\":\"500\",\"height\":\"313\",\"caption\":\"Beneficios del blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Razones para integrar un blog en la web de tu empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","og_locale":"es_ES","og_type":"article","og_title":"3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen","og_description":"Integrar un blog en tu web corporativa es una inversi\u00f3n que puede darte muchos beneficios. Estos son los principales:","og_url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2013-04-04T10:33:25+00:00","article_modified_time":"2022-06-02T07:47:28+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"3 Razones para integrar un blog en la web de tu empresa","datePublished":"2013-04-04T10:33:25+00:00","dateModified":"2022-06-02T07:47:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/"},"wordCount":187,"commentCount":3,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg","keywords":["buscadores","contenidos","Empresas","Google","Marketing","posicionamiento web","Web"],"articleSection":["Blogs","Comercio electr\u00f3nico","General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/","name":"3 Razones para integrar un blog en la web de tu empresa - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg","datePublished":"2013-04-04T10:33:25+00:00","dateModified":"2022-06-02T07:47:28+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/beneficios-blog.jpg","width":"500","height":"313","caption":"Beneficios del blog"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/04\/3-razones-para-integrar-un-blog-en-la-web-de-tu-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Razones para integrar un blog en la web de tu empresa"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":17459,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/10\/escribir-para-google-o-para-las-personas\/","url_meta":{"origin":21211,"position":0},"title":"\u00bfEscribir para Google o para las personas?","author":"Jorge Churba","date":"10 mayo 2012","format":false,"excerpt":"Desde los comienzos de Internet, se dice que\u00a0los textos de las webs corporativas tienen que representar adecuadamente a la empresa, atraer a los clientes y venderles el producto...\u00a0 pero tambi\u00e9n seducir a los buscadores para facilitar el posicionamiento. Todo por Google Con los a\u00f1os la importancia de Google como fuente\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Pluma","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/05\/pluma.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8375,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/03\/02\/las-webs-publicas-espanolas-no-se-ven-y-la-de-tu-empresa\/","url_meta":{"origin":21211,"position":1},"title":"Las webs p\u00fablicas espa\u00f1olas no se ven \u00bfy la de tu empresa?","author":"Jorge Churba","date":"2 marzo 2010","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=XXELW8ChqM0 Un estudio de la Universidad Carlos III de Madrid demuestra que m\u00e1s del 80% de las webs p\u00fablicas espa\u00f1olas no facilita el acceso a la informaci\u00f3n a los principales motores de b\u00fasqueda, un lujo que tu empresa no puede permitirse. La idea que llev\u00f3 a iniciar esta investigaci\u00f3n, como\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/XXELW8ChqM0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6223,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/04\/demostrado-las-pymes-con-blog-reciben-un-55-mas-de-visitantes\/","url_meta":{"origin":21211,"position":2},"title":"Demostrado: las pymes con blog reciben un 55% m\u00e1s de visitantes","author":"Jorge Churba","date":"4 septiembre 2009","format":false,"excerpt":"Tener un blog te permite dejar atr\u00e1s a tu competencia en Internet. As\u00ed lo demuestra un estudio realizado entre 1.531 empresas de los Estados Unidos, la mayor\u00eda de ellas peque\u00f1as y medianas (pymes), que prob\u00f3 que las que cuentan con un blog obtienen mucho mejores resultados de marketing on line\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Visita nuestro nuevo blog El secreto de las Pymes que crecen","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/05\/botonblog.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24784,"url":"https:\/\/www.churbayportillo.com\/blog\/2015\/03\/17\/solo-webs-moviles-dijo-google\/","url_meta":{"origin":21211,"position":3},"title":"Solo webs m\u00f3viles, dijo Google","author":"Jorge Churba","date":"17 marzo 2015","format":false,"excerpt":"Google ha lanzado un ultim\u00e1tum: quiere que a partir del 21 de abril de 2015 todas las webs sean m\u00f3viles. O mejor dicho que todas las webs est\u00e9n preparadas para la navegaci\u00f3n con tel\u00e9fonos m\u00f3viles, tablets o cualquier otro dispositivo. Los sitios que cumplan esta condici\u00f3n ser\u00e1n recompensados y podr\u00e1n\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Ganar o perder","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/ganar-o-perder.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/ganar-o-perder.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/ganar-o-perder.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/03\/ganar-o-perder.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4850,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/03\/posicionamiento-en-el-nuevo-buscador-bing\/","url_meta":{"origin":21211,"position":4},"title":"Posicionamiento en el nuevo buscador Bing","author":"Jorge Churba","date":"3 junio 2009","format":false,"excerpt":"El nuevo buscador de Microsoft finalmente se llama Bing -dejando olvidado Kumo, el nombre que se le adjudicaba en un principio- y ya est\u00e1 funcionado. Pero, por muy bien que funcione le ser\u00e1 muy dif\u00edcil comerle terreno a Google, el due\u00f1o del mercado espa\u00f1ol. Sin embargo, habr\u00e1 que estar atento\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/crmbing1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10893,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/14\/la-nueva-temporada-en-internet\/","url_meta":{"origin":21211,"position":5},"title":"La nueva temporada en Internet","author":"Jorge Churba","date":"14 septiembre 2010","format":false,"excerpt":"Todo parece indicar que vamos a vivir una nueva temporada en Internet muy activa, llena de novedades y con una dura competencia. La visitas, que como cada verano hab\u00edan bajado significativamente en la mayor\u00eda de las webs corporativas, han vuelto a sus niveles habituales o los est\u00e1n superando. El coste\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/09\/teclado.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/21211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=21211"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/21211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=21211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=21211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=21211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}