{"id":21439,"date":"2013-04-24T16:35:50","date_gmt":"2013-04-24T14:35:50","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=21439"},"modified":"2013-05-07T10:51:14","modified_gmt":"2013-05-07T08:51:14","slug":"dar-para-recibir-clave-del-exito","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/24\/dar-para-recibir-clave-del-exito\/","title":{"rendered":"Dar para recibir, clave del \u00e9xito"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21442\" title=\"Dar\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/dar.jpg\" alt=\"Dar\" width=\"500\" height=\"216\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/dar.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/dar-300x129.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Mucho antes de que Internet existiera, el principio de <a title=\"\u00bfNavidades 2.0 o empresas 2.0?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/12\/22\/\u00bfnavidades-20-o-empresas-20\/\">dar para recibir<\/a> se aplicaba en los negocios, pero es en la red donde se ha convertido en la clave del \u00e9xito de muchas empresas.<!--more--><\/p>\n<p>S\u00ed, suena chocante, porque lo primero que piensas es yo entrego mi producto o servicio a quien paga por ello. Y ya est\u00e1, ya bastante trabajo tengo con eso.<\/p>\n<p>Pero, haz memoria, recuerda al vendedor de sand\u00edas que cala la fruta para que la cates, a las degustaciones de productos alimenticios acompa\u00f1adas de una tentadora oferta o a las muestras gratis de toda la vida.<\/p>\n<p>Te ofrecen algo gratis con la esperanza de que compres y a menudo lo consiguen.<\/p>\n<h3>Dar para recibir en Internet<\/h3>\n<p>En la red, dar para recibir fue el principio sobre el que se construyeron empresas de enorme \u00e9xito, implement\u00e1ndolo de diversas formas:<\/p>\n<ul>\n<li>Google comenz\u00f3 ofreciendo los mejores resultados de b\u00fasqueda sin pedir nada a cambio.<\/li>\n<li>Facebook, Twitter y otras redes sociales nos dieron innovadores servicios gratis.<\/li>\n<li>Automattic nos brinda, sin pedir nada a cambio, WordPress\u00a0el software que hace funcionar <strong>El Secreto de las Pymes que Crecen<\/strong> y millones de sitios en todo el mundo.<\/li>\n<\/ul>\n<p>Y por supuesto, los blogs son un gran ejemplo de lo que significa dar para recibir: ofrecer gratis informaci\u00f3n, conocimientos y entretenimiento con el objetivo de darse a conocer, alcanzar notoriedad y adquirir autoridad para captar nuevos clientes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho antes de que Internet existiera, el principio de dar para recibir se aplicaba en los negocios, pero es en la red donde se ha convertido en la clave del \u00e9xito de muchas empresas.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,9,10,1,13],"tags":[458,220,41,659,38],"class_list":["post-21439","post","type-post","status-publish","format-standard","hentry","category-blogs","category-comercio-electronico","category-emprendedores","category-general","category-responsabilidad-social","tag-exito","tag-facebook","tag-google","tag-gratis","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Por eso recomendamos este curso que responde a tres preguntas b\u00e1sicas: \u00bfQu\u00e9 es Internet? \u00bfC\u00f3mo se cre\u00f3 Internet?\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Ob9cgyZ7e2U\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12643,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/02\/14\/comercio-electronico-10-consejos-para-vender-mas\/","url_meta":{"origin":21439,"position":1},"title":"Comercio electr\u00f3nico: 10 consejos para vender m\u00e1s","author":"Jorge Churba","date":"14 febrero 2011","format":false,"excerpt":"Hemos analizado porque la gente no compra por Internet y te ofrecemos consejos para conseguir que s\u00ed lo hagan: Usa fotos y v\u00eddeos: cerca del 80% dice que no compra porque le gusta ver los productos, por eso las fotos son fundamentales. 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