{"id":21463,"date":"2013-04-25T19:32:23","date_gmt":"2013-04-25T17:32:23","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=21463"},"modified":"2022-09-02T11:00:56","modified_gmt":"2022-09-02T09:00:56","slug":"google-apuesta-por-los-anuncios-mas-grandes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/","title":{"rendered":"Google apuesta por los anuncios m\u00e1s grandes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21476\" title=\"Un chico entre dos grandes\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\" alt=\"Un chico entre dos grandes\" width=\"500\" height=\"336\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico-300x201.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>La <a title=\"Publicidad en Internet en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/publicidad-en-internet\/\">publicidad en Internet<\/a> sigue buscando nuevas formas para atraer la atenci\u00f3n de los consumidores y mientras en los peri\u00f3dicos espa\u00f1oles vemos c\u00f3mo se experimenta con nuevos formatos, Google apuesta por el tama\u00f1o.<!--more--><\/p>\n<p>En los Estados Unidos Google est\u00e1 ofreciendo anuncios cada vez m\u00e1s grandes. El \u00faltimo que acaba de presentar es de <a title=\"Richer user engagement with the new 970x90 ad size\" href=\"https:\/\/adsense.googleblog.com\/2013\/04\/richer-user-engagement-with-new-970x90.html\">970 x 90<\/a>, mucho mayor que el de 728 x 90.<\/p>\n<p>Y hace apenas unos meses la empresa\u00a0<a title=\"Larger, brand-friendly ad sizes available in AdSense: 300x600\" href=\"https:\/\/adsense.googleblog.com\/2012\/11\/larger-brand-friendly-ad-sizes.html?utm_source=aso&amp;utm_campaign=ww-ww-et-asblog_2013-04-24&amp;utm_medium=link\">anunci\u00f3 el formato de 300 x 600<\/a>, seg\u00fan dijo, a pedido de los anunciantes.<\/p>\n<p>Sin embargo, en Espa\u00f1a <a title=\"Formatos de anuncios gr\u00e1ficos de AdWords de Google\" href=\"https:\/\/www.google.com\/intl\/es_es\/adwords\/select\/imagesamples.html\">la oferta de Google<\/a> es m\u00e1s limitada.<\/p>\n<p>Foto:\u00a0glennbruy\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad en Internet sigue buscando nuevas formas para atraer la atenci\u00f3n de los consumidores y mientras en los peri\u00f3dicos espa\u00f1oles vemos c\u00f3mo se experimenta con nuevos formatos, Google apuesta por el tama\u00f1o.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,1],"tags":[41,996,714],"class_list":["post-21463","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-general","tag-google","tag-google-adwords","tag-publicidad-en-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La publicidad en Internet sigue buscando nuevas formas para atraer la atenci\u00f3n de los consumidores y mientras en los peri\u00f3dicos espa\u00f1oles vemos c\u00f3mo se experimenta con nuevos formatos, Google apuesta por el tama\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-25T17:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T09:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Google apuesta por los anuncios m\u00e1s grandes\",\"datePublished\":\"2013-04-25T17:32:23+00:00\",\"dateModified\":\"2022-09-02T09:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\"},\"wordCount\":111,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\",\"keywords\":[\"Google\",\"Google Adwords\",\"Publicidad en internet\"],\"articleSection\":[\"Branding\",\"Comercio electr\u00f3nico\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\",\"name\":\"Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\",\"datePublished\":\"2013-04-25T17:32:23+00:00\",\"dateModified\":\"2022-09-02T09:00:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg\",\"width\":\"500\",\"height\":\"336\",\"caption\":\"Un chico entre dos grandes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google apuesta por los anuncios m\u00e1s grandes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/","og_locale":"es_ES","og_type":"article","og_title":"Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen","og_description":"La publicidad en Internet sigue buscando nuevas formas para atraer la atenci\u00f3n de los consumidores y mientras en los peri\u00f3dicos espa\u00f1oles vemos c\u00f3mo se experimenta con nuevos formatos, Google apuesta por el tama\u00f1o.","og_url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2013-04-25T17:32:23+00:00","article_modified_time":"2022-09-02T09:00:56+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Google apuesta por los anuncios m\u00e1s grandes","datePublished":"2013-04-25T17:32:23+00:00","dateModified":"2022-09-02T09:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/"},"wordCount":111,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg","keywords":["Google","Google Adwords","Publicidad en internet"],"articleSection":["Branding","Comercio electr\u00f3nico","General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/","url":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/","name":"Google apuesta por los anuncios m\u00e1s grandes - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg","datePublished":"2013-04-25T17:32:23+00:00","dateModified":"2022-09-02T09:00:56+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/04\/grandesychico.jpg","width":"500","height":"336","caption":"Un chico entre dos grandes"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2013\/04\/25\/google-apuesta-por-los-anuncios-mas-grandes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google apuesta por los anuncios m\u00e1s grandes"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":19235,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/10\/03\/google-va-mas-alla-del-click-y-anuncia-nuevas-formas-de-publicidad\/","url_meta":{"origin":21463,"position":0},"title":"Google va m\u00e1s alla del click y anuncia nuevas formas de publicidad","author":"Jorge Churba","date":"3 octubre 2012","format":false,"excerpt":"Google acaba de presentar el nuevo formato de anuncios denominado Lightbox, el primero de una nueva familia en la que el click no es el rey. C\u00f3mo funciona Lightbox Lightbox es un bloque normal de anuncios que se expande cuando el usuario desliza sobre \u00e9l el cursor. El anunciante paga\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Lightbox","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/lightbox.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15494,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/11\/23\/los-medios-tradicionales-quieren-competir-con-google-por-la-publicidad-en-internet\/","url_meta":{"origin":21463,"position":1},"title":"Los medios tradicionales quieren competir con Google por la publicidad en Internet","author":"Jorge Churba","date":"23 noviembre 2011","format":false,"excerpt":"Los principales medios de comunicaci\u00f3n espa\u00f1oles sustituir\u00e1n los anuncios de Google por los contratados con una plataforma propia llamada MediosOn, lo que podr\u00eda cambiar completamente el panorama de la publicidad on line en Espa\u00f1a. Juan Luis Moreno Ballesteros, director de Estrategia Digital del Grupo Vocento, ha anunciado en Ficod la\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Negocio en Internet","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/11\/Internet-negocio.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3275,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/12\/anuncios-personalizados-en-google\/","url_meta":{"origin":21463,"position":2},"title":"Anuncios personalizados en Google","author":"Jorge Churba","date":"12 marzo 2009","format":false,"excerpt":"Un nuevo sistema de Google permite ofrecer al internauta publicidad personalizada. As\u00ed si te gustan los viajes de aventura, por ejemplo, pr\u00f3ximamente encontrar\u00e1s m\u00e1s anuncios sobre este tipo de viajes en distintas p\u00e1ginas web. Pero vayamos por partes. Hasta ahora Google mostraba anuncios relacionados con el contenido de cada p\u00e1gina.\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"google_logo","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4322,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/12\/google-primeros-anuncios-en-television\/","url_meta":{"origin":21463,"position":3},"title":"Google, primeros anuncios en televisi\u00f3n","author":"Jorge Churba","date":"12 mayo 2009","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=SHZFsJKlsuA No estamos acostumbrados a ver anuncios de Google en televisi\u00f3n, ni en Espa\u00f1a ni en ninguna otra parte del mundo. Porque hasta ahora Google jam\u00e1s se hab\u00eda anunciado en televisi\u00f3n. Pero desde hace unos d\u00edas ya no es as\u00ed. En algunas cadenas de los Estados Unidos, Google ha lanzado\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/SHZFsJKlsuA\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10843,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/09\/09\/google-instant-y-los-negocios-en-internet\/","url_meta":{"origin":21463,"position":4},"title":"Google Instant y los negocios en Internet","author":"Jorge Churba","date":"9 septiembre 2010","format":false,"excerpt":"Google Instant es una nueva funci\u00f3n del buscador m\u00e1s popular de Internet que va ofreciendo resultados a medida que los vas escribiendo. Esta novedad despierta curiosidad y plantea una serie de preguntas: \u00bfcambiar\u00e1n los resultados de las b\u00fasquedas?, \u00bfcambiaremos nuestra forma de buscar en Internet?, \u00bfdisminuir\u00e1n o aumentar\u00e1n las visitas\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9569,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/09\/%c2%bfcomo-afectara-a-los-negocios-el-nuevo-google\/","url_meta":{"origin":21463,"position":5},"title":"\u00bfC\u00f3mo afectar\u00e1 a los negocios el nuevo Google?","author":"Jorge Churba","date":"9 junio 2010","format":false,"excerpt":"Google acaba de anunciar importantes cambios en sus sistema de indexaci\u00f3n que le permitir\u00e1 ofrecer resultados de b\u00fasqueda hasta un 50% m\u00e1s frescos. Todav\u00eda es muy pronto para saber exactamente c\u00f3mo afectar\u00e1 esta novedad a los negocios en Internet, pero pronto lo sabremos. Mientras tanto, algo podemos deducir. En su\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/06\/caffeine.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/21463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=21463"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/21463\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=21463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=21463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=21463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}