{"id":21997,"date":"2013-06-13T19:27:11","date_gmt":"2013-06-13T17:27:11","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=21997"},"modified":"2018-06-04T18:12:38","modified_gmt":"2018-06-04T16:12:38","slug":"diez-mandamientos-para-conseguir-que-tu-web-sea-un-exito","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/06\/13\/diez-mandamientos-para-conseguir-que-tu-web-sea-un-exito\/","title":{"rendered":"Diez mandamientos para conseguir que tu web sea un \u00e9xito"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22003\" title=\"Charlton Heston en Los Diez Mandamientos\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/06\/Charlton-Heston-en-Los-Diez-Mandamientos.jpg\" alt=\"Charlton Heston en Los Diez Mandamientos\" width=\"500\" height=\"281\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/06\/Charlton-Heston-en-Los-Diez-Mandamientos.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/06\/Charlton-Heston-en-Los-Diez-Mandamientos-300x168.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Seguir este dec\u00e1logo b\u00e1sico te ayudar\u00e1 a conseguir el \u00e9xito en Internet:<!--more--><\/p>\n<ol>\n<li>No usar\u00e1s un <a title=\"Dominios en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/dominios\/\">dominio<\/a> ajeno, porque un dominio propio es la base del \u00e9xito.<\/li>\n<li>Permitir\u00e1s que tu sitio web sea rastreado por los robots de los buscadores o no aparecer\u00e1s en los resultados de b\u00fasqueda.<\/li>\n<li>Destacar\u00e1s la informaci\u00f3n m\u00e1s relevante para atraer a tus clientes.<\/li>\n<li>Usar\u00e1s las mismas palabras que emplea la gente para buscar lo que t\u00fa ofreces.<\/li>\n<li>No publicar\u00e1s la informaci\u00f3n m\u00e1s importante -como las ofertas de un supermercado o el men\u00fa de un restaurante- en formato pdf.<\/li>\n<li>Ofrecer\u00e1s contenido atractivo y original.<\/li>\n<li>Facilitar\u00e1s el contacto, destacando tu tel\u00e9fono y\/o ofreciendo un formulario de contacto.<\/li>\n<li>Cuidar\u00e1s los t\u00edtulos y no dejar\u00e1s los que aparecen por defecto, como inicio, home o \u00edndex.<\/li>\n<li>Prestar\u00e1s atenci\u00f3n a las descripciones porque ellas aparecer\u00e1n en los resultados de b\u00fasqueda.<\/li>\n<li>Har\u00e1s que tu web sea r\u00e1pida como el viento o los visitantes se ir\u00e1n antes de que cargue y los buscadores te penalizar\u00e1n.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Seguir este dec\u00e1logo b\u00e1sico te ayudar\u00e1 a conseguir el \u00e9xito en Internet:<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,1],"tags":[64,703,47,695],"class_list":["post-21997","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-general","tag-buscadores","tag-dominios","tag-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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