{"id":22329,"date":"2013-07-10T17:32:47","date_gmt":"2013-07-10T15:32:47","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=22329"},"modified":"2022-06-02T13:16:18","modified_gmt":"2022-06-02T11:16:18","slug":"define-el-objetivo-de-tu-web-antes-de-crearla","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/10\/define-el-objetivo-de-tu-web-antes-de-crearla\/","title":{"rendered":"Define el objetivo de tu web antes de crearla"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22338\" title=\"En la cima\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/en-la-cima-500x344.jpg\" alt=\"En la cima\" width=\"500\" height=\"344\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/en-la-cima-500x344.jpg 500w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/en-la-cima-300x206.jpg 300w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/en-la-cima.jpg 700w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Crear una <a title=\"Web en El Secreto\" href=\"https:\/\/www.churbayportillo.com\/blog\/tag\/web\/\" target=\"_blank\" rel=\"noopener\">web<\/a> es como emprender un viaje: antes de partir debes establecer el punto de partida y de llegada y en base a ello defines el itinerario.<!--more--><\/p>\n<p>Por eso es fundamental saber claramente la situaci\u00f3n en que te encuentras y definir claramente la meta a la que quieres llegar.<\/p>\n<p>As\u00ed habr\u00e1s conseguido echar las bases del \u00e9xito antes de empezar a construir el sitio web.<\/p>\n<p>Hay un un tipo de web, la tienda online, en la que el objetivo parece claro: la venta.<\/p>\n<p>Sin embargo en muchas webs corporativas no est\u00e1 claramente definido.<\/p>\n<p>Seg\u00fan el informe La sociedad en red, en el 93% de los casos el objetivo de las webs corporativas es la simple presentaci\u00f3n de de las empresas.<\/p>\n<p>\u00a1As\u00ed no me extra\u00f1a que tanta gente opine que en Internet no se vende!<\/p>\n<h3>Objetivos<\/h3>\n<p>En cambio, quienes s\u00ed venden en Internet han definido muy claramente lo que quieren conseguir de los visitantes de su web. Por ejemplo.<\/p>\n<ul>\n<li>Que pidan un presupuesto.<\/li>\n<li>Que llamen por tel\u00e9fono.<\/li>\n<li>Que se apunten a sus boletines electr\u00f3nicos.<\/li>\n<li>Que dejen su tel\u00e9fono para que les llamen.<\/li>\n<\/ul>\n<p>Teniendo claros estos u otros objetivos, todo en la web debe estar destinado a lograrlos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear una web es como emprender un viaje: antes de partir debes establecer el punto de partida y de llegada y en base a ello defines el itinerario.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[458,47,695],"class_list":["post-22329","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-exito","tag-internet","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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