{"id":22556,"date":"2013-07-29T16:39:28","date_gmt":"2013-07-29T14:39:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=22556"},"modified":"2022-06-02T13:16:36","modified_gmt":"2022-06-02T11:16:36","slug":"gmail-contra-el-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/29\/gmail-contra-el-e-mail-marketing\/","title":{"rendered":"\u00bfGmail contra el e-mail marketing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22567\" title=\"E-mail\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/e-mail.jpg\" alt=\"E-mail\" width=\"350\" height=\"341\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/e-mail.jpg 350w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/e-mail-300x292.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>Toda la gente implicada en el e-mail marketing est\u00e1 preocupada por los \u00faltimos cambios en Gmail.<!--more--><\/p>\n<h3>Nueva bandeja de entrada<\/h3>\n<p>La nueva bandeja de entrada del popular servicio de correo de Google separa a los mensajes por pesta\u00f1as, reservando una de ellas para Promociones. Y all\u00ed van a para los boletines electr\u00f3nicos de todo tipo.<\/p>\n<p>Por eso, muchos responsable de e-mail marketing temen que el porcentaje de correos abiertos disminuya.<\/p>\n<p>En en <a title=\"How Gmail\u2019s New Inbox Is Affecting Open Rates\" href=\"https:\/\/blog.mailchimp.com\/how-gmails-new-inbox-is-affecting-open-rates\/\" target=\"_blank\" rel=\"noopener\">blog de MailChimp<\/a> -uno de los mejores y m\u00e1s populares servicios de e-mail marketing-\u00a0Matthew Grove ha hecho un an\u00e1lisis de urgencia que arroj\u00f3 como resultado un leve descenso en el porcentaje de apertura. Y, como bien dice, ser\u00eda preocupante de mantenerse la tendencia, pero es muy pronto para saberlo.<\/p>\n<h3>\u00bfQu\u00e9 hacer?<\/h3>\n<p>Por su parte,\u00a0John Jantsch se propone enviar a todos los suscriptores que reciben sus boletines a trav\u00e9s de Gmail un peque\u00f1o tutorial en el que explicar\u00e1 c\u00f3mo lograr que sus mail aparezcan en la bandeja principal.<\/p>\n<p>Mientras que otros se disponen a usar distintos trucos para que sus boletines vayan a parar a la bandeja principal, sin embargo\u00a0Matthew Grove cree que esto \u00faltimo no va a servir de mucho ya que Gmail est\u00e1 dispuesto a enviarlos a la bandeja de Promociones y de una manera u otra lo va a lograr.<\/p>\n<p>Nuestra opini\u00f3n es que hay que esperar un tiempo, por lo menos hasta despu\u00e9s del verano en la mayor\u00eda de los casos, para ver c\u00f3mo evoluciona el \u00edndice de apertura de nuestros boletines y, si para entonces la cosa se pone fea, tomar medidas.<\/p>\n<p>Mientras tanto estaremos atentos a la evoluci\u00f3n del e-mail marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda la gente implicada en el e-mail marketing est\u00e1 preocupada por los \u00faltimos cambios en Gmail.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[733,84],"class_list":["post-22556","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-e-mail-marketing","tag-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfGmail contra el e-mail marketing? 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Hace poco coment\u00e1bamos que un estudio que revelaba que la conversi\u00f3n lograda mediante bolet\u00ednes electr\u00f3nicos superaba ampliamente a la conseguida en las redes sociales. Ahora Open Forum,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/correo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23892,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/30\/como-saber-si-tu-e-mail-marketing-funciona\/","url_meta":{"origin":22556,"position":3},"title":"C\u00f3mo saber si tu e-mail marketing funciona","author":"Jorge Churba","date":"30 mayo 2014","format":false,"excerpt":"Sin duda el e-mail marketing es la mejor herramienta del marketing online y \u00a0cuando lo haces bien, tus ventas deber\u00edan aumentar. Pero, \u00bfc\u00f3mo saber si lo est\u00e1s haciendo bien? Hay varios datos que te lo indican: Apertura: \u00bfcu\u00e1nta gente abre tus mails?Clicks: en tus mensajes siempre tiene que haber una\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Mensaje en una botella","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":256,"url":"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/","url_meta":{"origin":22556,"position":4},"title":"Correo electr\u00f3nico en la empresa, as\u00ed no","author":"Jorge Churba","date":"4 abril 2007","format":false,"excerpt":"Acabamos de recibir un mail de una gran empresa, ofreci\u00e9ndonos un nuevo producto que nos interesa. Sin embargo, nos llevamos una p\u00e9sima impresi\u00f3n. En primer lugar, el mensajito en cuesti\u00f3n pesaba casi 12Mb, nada menos. Ning\u00fan problema para nosotros, aunque tard\u00f3 lo suyo en entrar. Pero seguro que ha conseguido\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23216,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/24\/e-mail-marketing-cinco-consejos-para-que-abran-tus-correos\/","url_meta":{"origin":22556,"position":5},"title":"E-mail marketing: cinco consejos para que abran tus correos","author":"Jorge Churba","date":"24 enero 2014","format":false,"excerpt":"Est\u00e1 comprobado, el e-mail marketing puede darte muchas alegr\u00edas y ofrecerte mejores resultados que los buscadores o las redes sociales, pero para conseguirlo hay que cuidar hasta el m\u00e1s m\u00ednimo detalle. Porque hay campa\u00f1as en las que solo el 0,50% de los destinatarios abre el correo mientras que otras las\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/22556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=22556"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/22556\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=22556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=22556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=22556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}