{"id":22997,"date":"2014-01-03T10:22:32","date_gmt":"2014-01-03T09:22:32","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=22997"},"modified":"2023-01-19T12:39:40","modified_gmt":"2023-01-19T11:39:40","slug":"querido-rey-google","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/03\/querido-rey-google\/","title":{"rendered":"Querido Rey Google"},"content":{"rendered":"

\"Reyes<\/p>\n

Hemos sido muy buenos, sin embargo no te pedimos que nos traigas nada, solo que vuelvas a ser el mejor buscador, que vuelvas a ser bueno.<\/p>\n

Porque nosotros llevamos a\u00f1os haciendo las cosas bien.<\/p>\n

Incluso haciendo casi todo lo que nos pides.<\/p>\n

Pero t\u00fa has cambiando mucho y te olvidaste de aquel Don’t be evil<\/a>.<\/p>\n

Y aunque todav\u00eda aseguras que servir a tus usuarios es m\u00e1s importante que conseguir beneficios<\/a>, los hechos demuestran que no es as\u00ed<\/a>.<\/p>\n

S\u00ed, hace a\u00f1os nos conquistaste ofreciendo los mejores resultados de b\u00fasqueda. Entonces muchos te criticaban. No tiene un modelo de negocio, dec\u00edan.<\/p>\n

Pero t\u00fa no les hiciste caso y seguiste trabajando para mejorar cada d\u00eda m\u00e1s.<\/p>\n

Y as\u00ed te convertiste en el Rey de Internet. Rico y poderoso.<\/p>\n

Pero de un tiempo a esta parte ya no nos ofreces los mejores resultados de b\u00fasquedas<\/a>.<\/p>\n

Pretendes usar nuestro nombre y nuestra foto en tus anuncios<\/a>.<\/p>\n

Hasta est\u00e1s experimentando con banners en tus resultados de b\u00fasqueda<\/a>, algo que hab\u00edas prometido no hacer, y dejando solo el 12% de la pantalla para los no te pagan anuncios.<\/p>\n

Y\u00a0ocultas los t\u00e9rminos de b\u00fasqueda en tu servicio de anal\u00edtica web<\/a>, para defender la intimidad de tus usuarios dices. Sin embargo le das esta informaci\u00f3n a tus anunciantes.<\/p>\n

Por estas y otras razones, hay quien piensa que te has vuelto ego\u00edsta y desconsiderad<\/a>o.<\/p>\n

Y otros muchos, que te has vuelto malo.<\/p>\n

Por eso te pedimos que vuelvas a ser lo que eras: el mejor buscador y una empresa que nos deslumbr\u00f3.<\/p>\n

Foto:\u00a0Juliet Earth\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hemos sido muy buenos, sin embargo no te pedimos que nos traigas nada, solo que vuelvas a ser el mejor buscador, que vuelvas a ser bueno.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,2,9,1,13],"tags":[41],"class_list":["post-22997","post","type-post","status-publish","format-standard","hentry","category-blogs","category-branding","category-comercio-electronico","category-general","category-responsabilidad-social","tag-google"],"yoast_head":"\nQuerido Rey Google - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/03\/querido-rey-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Querido Rey Google - 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Por eso, si tu negocio depende de los visitantes que te env\u00eda Google, lo mejor ser\u00e1 que tengas preparada una buena\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Buscadores","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/03\/buscadores.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21735,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/05\/23\/para-enfrentarse-a-los-nuevos-cambios-de-google-nada-mejor-que-un-buen-blog\/","url_meta":{"origin":22997,"position":3},"title":"Para enfrentarse a los nuevos cambios de Google, nada mejor que un buen blog","author":"Jorge Churba","date":"23 mayo 2013","format":false,"excerpt":"Google ha comenzado a implementar su nuevo algoritmo, Penguin 2.0, que dar\u00e1 a\u00fan m\u00e1s relevancia a los contenidos de calidad y destacar\u00e1 especialmente a los sitios web que sean una autoridad en su sector. Y para conseguir ofrecer contenidos de calidad y convertirse en una autoridad, no hay nada mejor\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Ping\u00fcino","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/05\/pinguino.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14122,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/07\/26\/10-principios-de-google-aplicables-a-otras-empresas\/","url_meta":{"origin":22997,"position":4},"title":"10 principios de Google aplicables a otras empresas","author":"Jorge Churba","date":"26 julio 2011","format":false,"excerpt":"Google, la todopoderosa empresa de Internet, articula su filosof\u00eda empresarial en diez sencillos principios. Son tan simples que algunos parecen verdades de perogrullo, pero han servido para regir la actividad de una empresa enorme y exitosa. Veamos estos diez principios de Google: Piensa en el usuario y lo dem\u00e1s vendr\u00e1\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Google","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14848,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/27\/debemos-celebrar-el-cumpleanos-de-google\/","url_meta":{"origin":22997,"position":5},"title":"\u00bfDebemos celebrar el cumplea\u00f1os de Google?","author":"Jorge Churba","date":"27 septiembre 2011","format":false,"excerpt":"Hoy Google cumple trece a\u00f1os y lo celebra con un doodle con la t\u00edpica tarta de cumplea\u00f1os. Sin duda los fundadores de Google, Larry Page y Sergey Brin, tienen muchas razones para festejar este aniversario pero, \u00bfqu\u00e9 pasa con nosotros, los que a diario usamos y hacemos Internet? \u00bfTenemos razones\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Google 13 aniversario","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/09\/Google-13-aniversario.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/22997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=22997"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/22997\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=22997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=22997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=22997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}