{"id":23487,"date":"2014-03-03T19:15:27","date_gmt":"2014-03-03T18:15:27","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=23487"},"modified":"2014-03-03T19:15:28","modified_gmt":"2014-03-03T18:15:28","slug":"una-vieja-herramienta-clave-del-exito-en-internet","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2014\/03\/03\/una-vieja-herramienta-clave-del-exito-en-internet\/","title":{"rendered":"Una vieja herramienta, clave del \u00e9xito en Internet"},"content":{"rendered":"

\"Nube<\/p>\n

Los miles y miles de kil\u00f3metros de cables que se extienden por mares y monta\u00f1as; las enormes redes inal\u00e1mbricas que van desde el espacio hasta el \u00faltimo rinc\u00f3n de tu hogar; los ordenadores, tablets y tel\u00e9fonos de \u00faltima generaci\u00f3n; todas estas maravillas t\u00e9cnicas de poco servir\u00edan si no estuvieran al servicio de una antigua herramienta de comunicaci\u00f3n masiva.<\/p>\n

Una herramienta que ya usaban nuestros padres y nuestros abuelos.<\/p>\n

Y los abuelos de nuestros abuelos.<\/p>\n

Esa herramienta que les permit\u00eda contar historias al amor de la lumbre y que hoy nos ayuda a conocer el mundo a trav\u00e9s de una pantalla es la palabra.<\/p>\n

Porque las palabras son las que atraer\u00e1n visitantes a tu web y los convertir\u00e1n -o no- en clientes.<\/p>\n

Por eso, de poco te servir\u00e1 que tu web tenga el mejor dise\u00f1o<\/a> y la m\u00e1s avanzada tecnolog\u00eda si no no tiene las palabras que expliquen claramente qu\u00e9 ofreces y por qu\u00e9 merece la pena que tus visitantes se rasquen el bolsillo y lo compren.<\/p>\n

Adem\u00e1s, esas mismas palabras ser\u00e1n las que lean los robots de Google y otros buscadores para asignarte un lugar en sus resultados de b\u00fasqueda.<\/p>\n

Por eso, las palabras son la clave del \u00e9xito en Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los miles y miles de kil\u00f3metros de cables que se extienden por mares y monta\u00f1as; las enormes redes inal\u00e1mbricas que van desde el espacio hasta el \u00faltimo rinc\u00f3n de tu hogar; los ordenadores, tablets y … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[47,879],"class_list":["post-23487","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-internet","tag-posicionamiento-web"],"yoast_head":"\nUna vieja herramienta, clave del \u00e9xito en Internet - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/03\/03\/una-vieja-herramienta-clave-del-exito-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una vieja herramienta, clave del \u00e9xito en Internet - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Los miles y miles de kil\u00f3metros de cables que se extienden por mares y monta\u00f1as; las enormes redes inal\u00e1mbricas que van desde el espacio hasta el \u00faltimo rinc\u00f3n de tu hogar; los ordenadores, tablets y ... 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En la web del Instituto Nacional de Tecnolog\u00eda de la Informaci\u00f3n (INTECO) encontrar\u00e1s una secci\u00f3n denominada \u00datiles Gratuitos que ofrece una\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Seguridad","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/09\/seguridad.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4699,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/27\/google-analytics-es-internet-marketing\/","url_meta":{"origin":23487,"position":1},"title":"Google Analytics es Internet marketing","author":"Jorge Churba","date":"27 mayo 2009","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=EzXkovki4sE El \u00e9xito en Internet depende de conocer muy bien una serie de datos: cu\u00e1ntas visitas tiene tu web, blog o tienda on line; de d\u00f3nde vienen esas visitas, cu\u00e1nto tiempo dura cada visita y mucho m\u00e1s. 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