{"id":2372,"date":"2009-01-23T09:13:20","date_gmt":"2009-01-23T08:13:20","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=2372"},"modified":"2022-06-02T12:42:45","modified_gmt":"2022-06-02T10:42:45","slug":"marketing-de-guerrilla-estilo-ingles","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/01\/23\/marketing-de-guerrilla-estilo-ingles\/","title":{"rendered":"Marketing de guerrilla estilo ingl\u00e9s"},"content":{"rendered":"

\"\"<\/p>\n

El banco-anuncio de KitKat es un estupendo ejemplo de como combinar los valores tradicionales con un mensaje publicitario innovador.<\/p>\n

Los ingleses adoran sus parques. Tanto que es com\u00fan que donen bancos en sus lugares preferidos. Incluso lo hacen para recordar a sus muertos: en memoria de… suele poner una plaquita.<\/p>\n

A los ingleses les encanta sentarse en un banco para comer a mediod\u00eda un sandwich y una barrita dulce.<\/p>\n

Russell Ramsay, director creativo de JWT, y su equipo han sabido incorporar el mensaje de KitKat, date un respiro<\/em>, a esa manera de vivir tan inglesa.<\/p>\n

Y lo han hecho con discreci\u00f3n, pero brillantemente, demostrando as\u00ed que en la comunicaci\u00f3n las ideas cuentan, a veces, m\u00e1s que los medios.<\/p>\n

Esto es marketing de guerrilla estilo ingl\u00e9s y creo que pueden servirnos de ejemplo a pymes y a grandes empresas por igual.<\/p>\n

Visto en no puedo creer que lo hayan inventado<\/a>, v\u00eda men\u00e9ame<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El banco-anuncio de KitKat es un estupendo ejemplo de como combinar los valores tradicionales con un mensaje publicitario innovador. Los ingleses adoran sus parques. Tanto que es com\u00fan que donen bancos en sus lugares preferidos. … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,1,3,11],"tags":[724,990,715,993],"class_list":["post-2372","post","type-post","status-publish","format-standard","hentry","category-branding","category-general","category-marketing-de-guerrilla","category-pymes","tag-marketing","tag-marketing-de-guerrilla","tag-marketing-y-publicidad","tag-pymes"],"yoast_head":"\nMarketing de guerrilla estilo ingl\u00e9s - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/01\/23\/marketing-de-guerrilla-estilo-ingles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de guerrilla estilo ingl\u00e9s - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El banco-anuncio de KitKat es un estupendo ejemplo de como combinar los valores tradicionales con un mensaje publicitario innovador. 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Su idea, que \u00e9l mismo califica como marketing de guerrilla,\u00a0es muy simple, ofrecer papel higi\u00e9nico gratis a bares, cines, estadios, universidades y otros\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Silverman y su papel higi\u00e9nico publicitario","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/08\/Silverman-y-su-papel-higien.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9839,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/06\/28\/6-cosas-que-tu-empresa-puede-aprender-de-greenpeace\/","url_meta":{"origin":2372,"position":3},"title":"6 cosas que tu empresa puede aprender de Greenpeace","author":"Jorge Churba","date":"28 junio 2010","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=66IXBs9zrCQ Estudiar el\u00a0 trabajo de Greenpeace puede resultar muy \u00fatil no s\u00f3lo a otras ONG's y organizaciones sociales, sino a las empresas. 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