{"id":23730,"date":"2014-05-05T10:19:26","date_gmt":"2014-05-05T08:19:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=23730"},"modified":"2021-12-04T18:04:25","modified_gmt":"2021-12-04T17:04:25","slug":"content-marketing-historias-que-convencen","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/05\/content-marketing-historias-que-convencen\/","title":{"rendered":"Content marketing: historias que convencen"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/hada.jpg\" alt=\"Hada\" class=\"wp-image-23732\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/hada.jpg 350w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/hada-150x150.jpg 150w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/hada-300x300.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure><\/div>\n\n\n\n<p>El ten\u00eda aptitudes de mando y ella el don de la palabra.<\/p>\n\n\n\n<p>Desde el comienzo se repart\u00edan las tareas y cuando naci\u00f3 Sebasti\u00e1n, siguieron en esa t\u00f3nica.<\/p>\n\n\n\n<p>Julia se ocupaba de hacerlo dormir un d\u00eda y Pedro al siguiente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Cuando Julia dec\u00eda <em>a la cama Sebas<\/em>, el ni\u00f1o iba encantado, pero cuando lo dec\u00eda Pedro, echaba a llorar.<\/p>\n\n\n\n<p>Ambos adoraban a su hijo y les encantaba ocuparse de \u00e9l. Entonces, \u00bfpor qu\u00e9 las reacciones de Sebas eran tan diferentes?<\/p>\n\n\n\n<p>Tanto Julia como Pedro le contaban cuentos a su ni\u00f1o para que se durmiera, pero a Sebas las historias de su padre no le gustaban nada, en cambio las de su madre le fascinaban.<\/p>\n\n\n\n<p>S\u00ed, Julia pod\u00eda convencer al ni\u00f1o de lo que quisiera con solo contarle una historia porque ten\u00eda el don de la palabra y hab\u00eda sabido desarrollarlo.<\/p>\n\n\n\n<p>Desde que el mundo es mundo hay personas que como Julia son capaces de crear historias que convencen.<\/p>\n\n\n\n<p>Incluso hubo quien gracias a ello salv\u00f3 la vida, como <a title=\"2013 ser\u00e1 el a\u00f1o del marketing de Las mil y una noches\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/02\/06\/2013-sera-el-ano-del-marketing-de-las-mil-y-una-noches\/\" target=\"_blank\" rel=\"noopener\">Scherezade<\/a>, la protagonista de las Mil y una noches.<\/p>\n\n\n\n<p>Mientras que otros que aprovechan su capacidad para contar historias para seducir a la gente y convertirla en clientes.<\/p>\n\n\n\n<p>Es lo que se llama marketing de contenidos o <em>content marketing<\/em> y que no consiste en crear contenido promocional, sino en ofrecer contenido relevante que atraiga clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.churbayportillo.com\/descubre-como-el-marketing-de-contenidos-te-ayuda-captar-clientes\/\">Descubre c\u00f3mo captar clientes con el marketing de contenidos<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-left\"><strong>Importante<\/strong>: los suscriptores de nuestro bolet\u00edn hace tiempo que recibieron esta informaci\u00f3n y un bono-descuento de 100\u20ac para ayudarlos a conseguir m\u00e1s clientes con el marketing de contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ten\u00eda aptitudes de mando y ella el don de la palabra. Desde el comienzo se repart\u00edan las tareas y cuando naci\u00f3 Sebasti\u00e1n, siguieron en esa t\u00f3nica. Julia se ocupaba de hacerlo dormir un d\u00eda &#8230; <a title=\"Content marketing: historias que convencen\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/05\/content-marketing-historias-que-convencen\/\" aria-label=\"Leer m\u00e1s sobre Content marketing: historias que convencen\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[724],"class_list":["post-23730","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing: historias que convencen - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/05\/05\/content-marketing-historias-que-convencen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing: historias que convencen - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El ten\u00eda aptitudes de mando y ella el don de la palabra. Desde el comienzo se repart\u00edan las tareas y cuando naci\u00f3 Sebasti\u00e1n, siguieron en esa t\u00f3nica. Julia se ocupaba de hacerlo dormir un d\u00eda ... 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