{"id":24061,"date":"2014-07-01T11:11:24","date_gmt":"2014-07-01T09:11:24","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=24061"},"modified":"2014-07-01T11:11:24","modified_gmt":"2014-07-01T09:11:24","slug":"cinco-razones-para-segmentar-tus-envios-de-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2014\/07\/01\/cinco-razones-para-segmentar-tus-envios-de-e-mail-marketing\/","title":{"rendered":"Cinco razones para segmentar tus env\u00edos de e-mail marketing"},"content":{"rendered":"

\"Pizza\"<\/p>\n

La clave del \u00e9xito de tus env\u00edos de e-mail marketing es\u00a0que la gente reciba lo que realmente le interesa, por eso es tan importante dividir a los\u00a0suscriptores de tu bolet\u00edn en grupos con similares caracter\u00edsticas o necesidades.<\/p>\n

\u00bfLo dudas? Pues aqu\u00ed tienes cinco datos que lo demuestran:<\/p>\n

    \n
  1. Se abren m\u00e1s<\/strong>: la tasa de apertura de los env\u00edos segmentados es un 14,444% mejor que la media.<\/li>\n
  2. M\u00e1s clicks<\/strong>: los env\u00edos segmentados consiguen casi un 15% m\u00e1s de clicks -un 14,994% para ser exactos-.<\/li>\n
  3. Menos rebotes<\/strong>: la tasa de rebote disminuye en un 0,803%.<\/li>\n
  4. Menos denuncias de abuso<\/strong>: bajan en un 0,010%.<\/li>\n
  5. Menos anulaciones de suscripci\u00f3n<\/strong>: bajan en un 0,632% con respecto a la media.<\/li>\n<\/ol>\n

    Esta informaci\u00f3n\u00a0fue extra\u00edda de un estudio realizado por MailChimp<\/a> que analiz\u00f3 alrededor de 11.000 campa\u00f1as segmentadas, enviadas por 2.000 usuarios a casi nueve millones de destinatarios.<\/p>\n

    Recuerda que el e-mail marketing es una de las herramientas m\u00e1s efectivas para aumentar tus ventas<\/a>, as\u00ed que no lo dudes, empieza ya a enviar tus boletines<\/a>.<\/p>\n

    Foto: Jenn Durfey\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La clave del \u00e9xito de tus env\u00edos de e-mail marketing es\u00a0que la gente reciba lo que realmente le interesa, por eso es tan importante dividir a los\u00a0suscriptores de tu bolet\u00edn en grupos con similares caracter\u00edsticas … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[724],"class_list":["post-24061","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-marketing"],"yoast_head":"\nCinco razones para segmentar tus env\u00edos de e-mail marketing - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/07\/01\/cinco-razones-para-segmentar-tus-envios-de-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco razones para segmentar tus env\u00edos de e-mail marketing - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La clave del \u00e9xito de tus env\u00edos de e-mail marketing es\u00a0que la gente reciba lo que realmente le interesa, por eso es tan importante dividir a los\u00a0suscriptores de tu bolet\u00edn en grupos con similares caracter\u00edsticas ... 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Hay varios datos que te lo indican: Apertura: \u00bfcu\u00e1nta gente abre tus mails?Clicks: en tus mensajes siempre tiene que haber una\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Mensaje en una botella","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/05\/mensaje-en-una-botella.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":23597,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/03\/31\/once-razones-para-usar-el-e-mail-marketing\/","url_meta":{"origin":24061,"position":1},"title":"Once razones para usar el e-mail marketing","author":"Jorge Churba","date":"31 marzo 2014","format":false,"excerpt":"Hay una forma barata y efectiva para aumentar tus ventas.\u00a0Se llama e-mail marketing y viene dando estupendos resultados desde los albores de Internet. S\u00ed, s\u00ed, te hablo muy en serio. Porque por muy de moda que est\u00e9n, la efectividad de las redes sociales no resiste la comparaci\u00f3n con el viejo\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Email-Marketing","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/03\/Email-Marketing-300x262.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22286,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/05\/por-que-se-van-cinco-causas-del-rebote\/","url_meta":{"origin":24061,"position":2},"title":"\u00bfPor qu\u00e9 se van? Cinco causas del rebote","author":"Jorge Churba","date":"5 julio 2013","format":false,"excerpt":"Vale has conseguido que un visitante llegue a tu sitio web, pero tan pronto como lleg\u00f3 se va. 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