{"id":24334,"date":"2014-10-14T10:22:00","date_gmt":"2014-10-14T08:22:00","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=24334"},"modified":"2014-10-14T10:22:00","modified_gmt":"2014-10-14T08:22:00","slug":"cinco-claves-para-el-exito-de-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2014\/10\/14\/cinco-claves-para-el-exito-de-tu-tienda-online\/","title":{"rendered":"Cinco claves para el \u00e9xito de tu tienda online"},"content":{"rendered":"

\"Cinco\"<\/p>\n

\u00bfTe has decidido ya a crear tu tienda online? Gran idea porque el comercio electr\u00f3nico est\u00e1 destinado a crecer, pero antes de lanzarte ten en cuenta estas cinco claves para el \u00e9xito:<\/p>\n

    \n
  1. Conocimientos<\/strong>: si no conoces el negocio ni sabes de Internet ser\u00e1 dif\u00edcil que consigas el \u00e9xito. Pero si conoces tu negocio y no sabes de Internet, puedes salir adelante. \u00bfC\u00f3mo? Asoci\u00e1ndote o contratando a quien s\u00ed sepa de negocios online<\/a>.<\/li>\n
  2. Sectores<\/strong>: los de m\u00e1s ventas en Espa\u00f1a son las agencias de viajes y operadores tur\u00edsticos (13,7%), el transporte a\u00e9reo (8,7%), el marketing directo (5,5%), las prendas de vestir (5%), el transporte terrestre de viajeros (4,4%), alimentaci\u00f3n (3,7%), la publicidad (3,1%), los espect\u00e1culos art\u00edsticos, deportivos y recreativos (3,1%), juegos de azar y apuestas (2,8%),<\/li>\n
  3. Competencia<\/strong>: antes de empezar es muy importante saber qu\u00e9 hace la competencia y tambi\u00e9n c\u00f3mo lo hace. Consultar a sus clientes e incluso hacer algunas compras, puede ayudarte.<\/li>\n
  4. Modelo de negocio<\/strong>: sabemos que eliminar intermediarios funciona. Piensa en los productores de naranjas y hortalizas que venden directamente al consumidor o en tiendas online que no pertenecen a productores, pero eliminan eslabones en la cadena de distribuci\u00f3n, como las que ofrecen mariscos o tomates. Otra f\u00f3rmula de \u00e9xito son las compras por suscripci\u00f3n, un viejo modelo de negocio usado por peri\u00f3dicos y revistas y llevado a Internet para vender productos que deben comprarse peri\u00f3dicamente, como medias de mujer, condones, cuchillas de afeitar o alimentos para perros.<\/li>\n
  5. Con o sin env\u00edos<\/strong>: eliminar todo el proceso de env\u00edos es una gran tentaci\u00f3n, pero a cambio tendr\u00e1s que vender productos intangibles y eso en general es m\u00e1s dif\u00edcil. Adem\u00e1s, tu tienda online deber\u00e1 estar preparada para entregar productos digitales u otros que no necesiten env\u00edos, como billetes de avi\u00f3n o para espect\u00e1culos.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u00bfTe has decidido ya a crear tu tienda online? Gran idea porque el comercio electr\u00f3nico est\u00e1 destinado a crecer, pero antes de lanzarte ten en cuenta estas cinco claves para el \u00e9xito: Conocimientos: si no … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,1],"tags":[210,941],"class_list":["post-24334","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-general","tag-negocios-en-internet","tag-tienda-on-line"],"yoast_head":"\nCinco claves para el \u00e9xito de tu tienda online - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2014\/10\/14\/cinco-claves-para-el-exito-de-tu-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco claves para el \u00e9xito de tu tienda online - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe has decidido ya a crear tu tienda online? 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