{"id":24849,"date":"2015-04-10T11:42:02","date_gmt":"2015-04-10T09:42:02","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=24849"},"modified":"2021-12-04T17:51:41","modified_gmt":"2021-12-04T16:51:41","slug":"tus-boletines-deben-ser-moviles","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/","title":{"rendered":"Tus boletines deben ser m\u00f3viles"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/04\/boletin-movil.jpg\" alt=\"Bolet\u00edn m\u00f3vil\" class=\"wp-image-24853\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/04\/boletin-movil.jpg 400w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/04\/boletin-movil-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p><a title=\"https:\/\/www.churbayportillo.com\/blog\/2013\/06\/12\/descubre-la-mejor-herramienta-del-marketing-online\/\" href=\"https:\/\/www.churbayportillo.com\/blog\/2013\/06\/12\/descubre-la-mejor-herramienta-del-marketing-online\/\">El e-mail marketing es la mejor herramienta del marketing digital<\/a> pero si de verdad quieres ganar dinero, tus boletines tienen que ser m\u00f3viles, visualizarse correctamente en todo tipo de dispositivos: tablets, tel\u00e9fonos m\u00f3viles y por supuesto ordenadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 tus boletines deben ser m\u00f3viles?<\/h3>\n\n\n\n<p>Porque cada vez somos m\u00e1s los que recibimos nuestros correos electr\u00f3nicos en nuestros tel\u00e9fonos.<\/p>\n\n\n\n<p>Seg\u00fan <a title=\"Send Better Emails Using These 7 Data-Backed Tips\" href=\"https:\/\/www.searchenginejournal.com\/send-better-emails-using-7-data-backed-tips-infographic\/128230\/\" target=\"_blank\" rel=\"noopener\">un estudio<\/a> reciente, el aumento del uso del correo electr\u00f3nico en dispositivos m\u00f3viles en los \u00faltimos cuatro a\u00f1os ha sido enorme.<\/p>\n\n\n\n<p>Estas son las cifras por edades:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De 18 a 44 a\u00f1os, un <strong>70%<\/strong>.<\/li><li>De 45 a 60 a\u00f1os, un <strong>50%<\/strong>.<\/li><li>Mayores de 60 a\u00f1os, un <strong>30%<\/strong>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brillantes resultados<\/h3>\n\n\n\n<p>Pero no se trata solo del uso del correo electr\u00f3nico en los m\u00f3viles, sino de los resultados que proporcionan los boletines electr\u00f3nicos que pueden visualizarse correctamente en estos dispositivos.<\/p>\n\n\n\n<p>Porque <a title=\"Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue\" href=\"https:\/\/marketingland.com\/mobile-email-conversions-jump-70-yoy-in-q4-2014-with-mobile-delivering-20-of-email-generated-revenue-report-123373\" target=\"_blank\" rel=\"noopener\">otro estudio<\/a> ha demostrado que las conversiones obtenidas mediante m\u00f3viles se han disparado, con un incremento de nada menos que el 70%.<\/p>\n\n\n\n<p>Una cifra que hace que ya el 20% de los ingresos conseguidos mediante el e-mail marketing se obtenga a trav\u00e9s de m\u00f3viles y tablets.<\/p>\n\n\n\n<p>Pero hay m\u00e1s:<\/p>\n\n\n\n<p>Nada menos que el 40% de todos los clicks obtenidos por el e-mail marketing se realizan desde m\u00f3viles o tablets.<\/p>\n\n\n\n<p>Y los ingresos generados por estos clicks m\u00f3viles son m\u00e1s del doble que los realizados desde un ordenador.<\/p>\n\n\n\n<p>La clave para lograr estos ingresos es que tus boletines tengan un dise\u00f1o responsive que se adapte a cualquier tipo de dispositivos.<\/p>\n\n\n\n<p>\u00bfQuieres que te ayudemos a que tus boletines sean m\u00f3viles?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.churbayportillo.com\/marketing-digital\/\">\u00a1Pide presupuesto sin compromiso!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El e-mail marketing es la mejor herramienta del marketing digital pero si de verdad quieres ganar dinero, tus boletines tienen que ser m\u00f3viles, visualizarse correctamente en todo tipo de dispositivos: tablets, tel\u00e9fonos m\u00f3viles y por &#8230; <a title=\"Tus boletines deben ser m\u00f3viles\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\" aria-label=\"Leer m\u00e1s sobre Tus boletines deben ser m\u00f3viles\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1],"tags":[458,336,724],"class_list":["post-24849","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-general","tag-exito","tag-correo-electronico","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tus boletines deben ser m\u00f3viles - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tus boletines deben ser m\u00f3viles - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El e-mail marketing es la mejor herramienta del marketing digital pero si de verdad quieres ganar dinero, tus boletines tienen que ser m\u00f3viles, visualizarse correctamente en todo tipo de dispositivos: tablets, tel\u00e9fonos m\u00f3viles y por ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-10T09:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-04T16:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/04\/boletin-movil.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Tus boletines deben ser m\u00f3viles\",\"datePublished\":\"2015-04-10T09:42:02+00:00\",\"dateModified\":\"2021-12-04T16:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/04\/boletin-movil.jpg\",\"keywords\":[\"\u00e9xito\",\"correo electr\u00f3nico\",\"Marketing\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2015\/04\/10\/tus-boletines-deben-ser-moviles\/\",\"name\":\"Tus boletines deben ser m\u00f3viles - 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