{"id":256,"date":"2007-04-04T08:32:19","date_gmt":"2007-04-04T07:32:19","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/"},"modified":"2022-07-28T18:43:17","modified_gmt":"2022-07-28T16:43:17","slug":"correo-electronico-en-la-empresa-asi-no","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/","title":{"rendered":"Correo electr\u00f3nico en la empresa, as\u00ed no"},"content":{"rendered":"<p><img decoding=\"async\" id=\"image258\" class=\"alignleft\" src=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2007\/04\/mail.gif\" alt=\"mail\" \/>Acabamos de recibir un mail de una gran empresa, ofreci\u00e9ndonos un nuevo producto que nos interesa. Sin embargo, nos llevamos una p\u00e9sima impresi\u00f3n.<\/p>\n<p>En primer lugar, el mensajito en cuesti\u00f3n pesaba casi 12Mb, nada menos. Ning\u00fan problema para nosotros, aunque tard\u00f3 lo suyo en entrar. Pero seguro que ha conseguido cabrear a m\u00e1s de uno. Y que no le lleg\u00f3 a quienes tuvieran un filtro para evitar semejantes archivos.<!--more--><\/p>\n<p>Seguimos leyendo y comprobamos que nuestra direcci\u00f3n aparec\u00eda p\u00fablicamente junto a la de otros destinatarios. E inmediatamente recordamos una <a title=\"Multa por dejar a la vista 42 direcciones de correo electr\u00f3nico\" href=\"https:\/\/www.elpais.com\/articulo\/internet\/Multa\/600\/euros\/dejar\/vista\/42\/direcciones\/correo\/electronico\/elpeputec\/20070223elpepunet_3\/Tes\">multa reciente<\/a>.<\/p>\n<p>Francamente nos pusieron de mala uva. Y eso que est\u00e1bamos interesados en su producto antes de recibir el e-mail. Pero no se qued\u00f3 ah\u00ed la cosa. El mensaje comenzaba as\u00ed:<\/p>\n<blockquote><p>Buenos Dias, a continucion le paso las tartifas<\/p><\/blockquote>\n<p>Y nos dej\u00f3 mudos. Porque el bendito mail es de un peri\u00f3dico, de una empresa cuyo negocio es la palabra escrita. Y sin embargo, nos envi\u00f3 un mail mal escrito, tanto ortogr\u00e1ficamente como por su concepci\u00f3n como pieza de e-mail marketing.<\/p>\n<p>En cuanto a las <em>tartifas<\/em> no podemos decir si son interesantes o no porque, el archivillo de 12Mb resulta ilegible.<\/p>\n<p>Para contribuir a que estas cosas no vuelvan a ocurrir, prometemos publicar pronto un manual b\u00e1sico de uso del correo electr\u00f3nico en la empresa. Mientras tanto, <a title=\"Churba &amp; Portillo: comunicaci\u00f3n y publicidad\" href=\"https:\/\/www.churbayportillo.com\/\">Churba &amp; Portillo<\/a> os desea una estupenda Semana Santa.<\/p>\n<p>Art\u00edculos relacionados:<\/p>\n<ul>\n<li><a title=\"Correo electr\u00f3nico en la empresa, manual b\u00e1sico (1)\" href=\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/11\/correo-electronico-en-la-empresa-manual-basico\/\">Correo electr\u00f3nico en la empresa, manual b\u00e1sico (1)<\/a><\/li>\n<li><a title=\"Correo electr\u00f3nico en la empresa, manual b\u00e1sico (2)\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/04\/24\/correo-electronico-en-la-empresa-manual-basico-2\/\">Correo electr\u00f3nico en la empresa, manual b\u00e1sico (2)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Acabamos de recibir un mail de una gran empresa, ofreci\u00e9ndonos un nuevo producto que nos interesa. Sin embargo, nos llevamos una p\u00e9sima impresi\u00f3n. En primer lugar, el mensajito en cuesti\u00f3n pesaba casi 12Mb, nada menos. &#8230; <a title=\"Correo electr\u00f3nico en la empresa, as\u00ed no\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\" aria-label=\"Leer m\u00e1s sobre Correo electr\u00f3nico en la empresa, as\u00ed no\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,11,16],"tags":[733,746,993],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-pymes","category-tutoriales-online","tag-e-mail-marketing","tag-marketing-online","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Correo electr\u00f3nico en la empresa, as\u00ed no - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Correo electr\u00f3nico en la empresa, as\u00ed no - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Acabamos de recibir un mail de una gran empresa, ofreci\u00e9ndonos un nuevo producto que nos interesa. Sin embargo, nos llevamos una p\u00e9sima impresi\u00f3n. En primer lugar, el mensajito en cuesti\u00f3n pesaba casi 12Mb, nada menos. ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2007-04-04T07:32:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T16:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2007\/04\/mail.gif\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Correo electr\u00f3nico en la empresa, as\u00ed no\",\"datePublished\":\"2007-04-04T07:32:19+00:00\",\"dateModified\":\"2022-07-28T16:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\"},\"wordCount\":268,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2007\/04\/mail.gif\",\"keywords\":[\"E-mail marketing\",\"Marketing online\",\"Pymes\"],\"articleSection\":[\"Branding\",\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\",\"Tutoriales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2007\/04\/04\/correo-electronico-en-la-empresa-asi-no\/\",\"name\":\"Correo electr\u00f3nico en la empresa, as\u00ed no - 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Hace poco coment\u00e1bamos que un estudio que revelaba que la conversi\u00f3n lograda mediante bolet\u00ednes electr\u00f3nicos superaba ampliamente a la conseguida en las redes sociales. Ahora Open Forum,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Correo","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/10\/correo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23597,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/03\/31\/once-razones-para-usar-el-e-mail-marketing\/","url_meta":{"origin":256,"position":1},"title":"Once razones para usar el e-mail marketing","author":"Jorge Churba","date":"31 marzo 2014","format":false,"excerpt":"Hay una forma barata y efectiva para aumentar tus ventas.\u00a0Se llama e-mail marketing y viene dando estupendos resultados desde los albores de Internet. S\u00ed, s\u00ed, te hablo muy en serio. Porque por muy de moda que est\u00e9n, la efectividad de las redes sociales no resiste la comparaci\u00f3n con el viejo\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Email-Marketing","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/03\/Email-Marketing-300x262.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24061,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/07\/01\/cinco-razones-para-segmentar-tus-envios-de-e-mail-marketing\/","url_meta":{"origin":256,"position":2},"title":"Cinco razones para segmentar tus env\u00edos de e-mail marketing","author":"Jorge Churba","date":"1 julio 2014","format":false,"excerpt":"La clave del \u00e9xito de tus env\u00edos de e-mail marketing es\u00a0que la gente reciba lo que realmente le interesa, por eso es tan importante dividir a los\u00a0suscriptores de tu bolet\u00edn en grupos con similares caracter\u00edsticas o necesidades. \u00bfLo dudas? Pues aqu\u00ed tienes cinco datos que lo demuestran: Se abren m\u00e1s:\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Pizza","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/pizza.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/pizza.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/pizza.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/07\/pizza.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":22556,"url":"https:\/\/www.churbayportillo.com\/blog\/2013\/07\/29\/gmail-contra-el-e-mail-marketing\/","url_meta":{"origin":256,"position":3},"title":"\u00bfGmail contra el e-mail marketing?","author":"Jorge Churba","date":"29 julio 2013","format":false,"excerpt":"Toda la gente implicada en el e-mail marketing est\u00e1 preocupada por los \u00faltimos cambios en Gmail. Nueva bandeja de entrada La nueva bandeja de entrada del popular servicio de correo de Google separa a los mensajes por pesta\u00f1as, reservando una de ellas para Promociones. Y all\u00ed van a para los\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/07\/e-mail.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18028,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/06\/20\/mailings-no-los-saludes-por-su-nombre-ofreceles-lo-que-quieren\/","url_meta":{"origin":256,"position":4},"title":"Mailings: no los saludes por su nombre, ofr\u00e9celes lo que quieren","author":"Jorge Churba","date":"20 junio 2012","format":false,"excerpt":"Realizar un mailing por correo electr\u00f3nico en el que saludes a cada destinatario por su nombre puede hacer que hasta el 95% de ellos los rechace. Esa es la conclusi\u00f3n de un estudio realizado por el profesor Sunil Wattal, de la Escuela de Negocios Fox de la Universidad de Temple,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/06\/mail.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23216,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/24\/e-mail-marketing-cinco-consejos-para-que-abran-tus-correos\/","url_meta":{"origin":256,"position":5},"title":"E-mail marketing: cinco consejos para que abran tus correos","author":"Jorge Churba","date":"24 enero 2014","format":false,"excerpt":"Est\u00e1 comprobado, el e-mail marketing puede darte muchas alegr\u00edas y ofrecerte mejores resultados que los buscadores o las redes sociales, pero para conseguirlo hay que cuidar hasta el m\u00e1s m\u00ednimo detalle. Porque hay campa\u00f1as en las que solo el 0,50% de los destinatarios abre el correo mientras que otras las\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"E-mail","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/email.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}