{"id":3346,"date":"2009-03-17T08:17:35","date_gmt":"2009-03-17T07:17:35","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=3346"},"modified":"2022-06-02T12:42:17","modified_gmt":"2022-06-02T10:42:17","slug":"don-peppers-pymes-e-internet","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/17\/don-peppers-pymes-e-internet\/","title":{"rendered":"Don Peppers, pymes e Internet"},"content":{"rendered":"<p>El gur\u00fa del marketing, <a title=\"Don Peppers\" href=\"https:\/\/www.1to1media.com\/\">Don Peppers<\/a>, particip\u00f3 en un foro en Castilla y Le\u00f3n. All\u00ed el\u00a0 peri\u00f3dico Norte de Castilla le hizo una interesante entrevista. <!--more--><\/p>\n<p>Entre otras cosas, dice:<\/p>\n<blockquote><p>las empresas pueden obtener la confianza de sus clientes porque otros clientes hablaron de esta compa\u00f1\u00eda de forma positiva en Internet. Ebay es un muy buen ejemplo porque t\u00fa puedes comprar a otra persona que tiene una empresa muy peque\u00f1a a la que nunca hubieras llegado antes sino hubiera sido porque otras diez personas han recomendado esa compra.<\/p><\/blockquote>\n<p>Merece la pena leerla, aunque el titular dice:<\/p>\n<p><em>La gran ventaja de las pymes es que ahora Internet les da poder<\/em><\/p>\n<p>Y luego esta afirmaci\u00f3n no aparece en el resto del texto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gur\u00fa del marketing, Don Peppers, particip\u00f3 en un foro en Castilla y Le\u00f3n. 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