{"id":3353,"date":"2009-03-18T09:35:45","date_gmt":"2009-03-18T08:35:45","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=3353"},"modified":"2022-06-02T12:51:19","modified_gmt":"2022-06-02T10:51:19","slug":"de-consumidores-a-ciudadanos","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/","title":{"rendered":"De consumidores a ciudadanos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3410\" title=\"Ciudadanos\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\" alt=\"Ciudadanos\" width=\"450\" height=\"201\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg 450w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos-300x134.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>La crisis y el gobierno de Obama est\u00e1n produciendo un cambio de mentalidad en los Estados Unidos. En brandchannel ofrecen un interesante trabajo de Patt Cottingham en el que explica la transici\u00f3n de consumidores a ciudadanos.<!--more--><\/p>\n<p>Adi\u00f3s al consumo inconsciente. El gobierno de Obama llama a los ciudadanos a implicarse en la reconstrucci\u00f3n de los Estados Unidos. Y la nueva web, recovery.gov es transparente y les ofrece informaci\u00f3n sobre las acciones del gobierno para conseguir la recuperaci\u00f3n.<\/p>\n<p>Pero, \u00bfqu\u00e9 buscan estos nuevos ciudadanos en las marcas?<\/p>\n<p>Transparencia, responsabilidad, fiabilidad, sostenibilidad.<\/p>\n<p>Por supuesto, que lo que sucede en los Estados Unidos no tiene porque pasar de la misma manera en Espa\u00f1a. Pero, conviene reflexionar sobre este asunto.<\/p>\n<p>\u00bfNo habr\u00e1 llegado el momento de ofrecer algo diferente?<\/p>\n<p><strong>La crisis est\u00e1 cambiando a la sociedad muy r\u00e1pidamente y nuestras marcas, nuestros productos y servicios tambi\u00e9n tendr\u00e1n que cambiar si quieren sobrevivir.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis y el gobierno de Obama est\u00e1n produciendo un cambio de mentalidad en los Estados Unidos. En brandchannel ofrecen un interesante trabajo de Patt Cottingham en el que explica la transici\u00f3n de consumidores a &#8230; <a title=\"De consumidores a ciudadanos\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\" aria-label=\"Leer m\u00e1s sobre De consumidores a ciudadanos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10,1,11,13],"tags":[989,694,122,995,298,695],"class_list":["post-3353","post","type-post","status-publish","format-standard","hentry","category-branding","category-emprendedores","category-general","category-pymes","category-responsabilidad-social","tag-branding","tag-crisis","tag-marca","tag-responsabilidad-social","tag-rse","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De consumidores a ciudadanos - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De consumidores a ciudadanos - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La crisis y el gobierno de Obama est\u00e1n produciendo un cambio de mentalidad en los Estados Unidos. En brandchannel ofrecen un interesante trabajo de Patt Cottingham en el que explica la transici\u00f3n de consumidores a ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-18T08:35:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"De consumidores a ciudadanos\",\"datePublished\":\"2009-03-18T08:35:45+00:00\",\"dateModified\":\"2022-06-02T10:51:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\"},\"wordCount\":163,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\",\"keywords\":[\"Branding\",\"Crisis\",\"marca\",\"Responsabilidad social\",\"RSE\",\"Web\"],\"articleSection\":[\"Branding\",\"Emprendedores\",\"General\",\"Pymes\",\"Responsabilidad social\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\",\"name\":\"De consumidores a ciudadanos - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\",\"datePublished\":\"2009-03-18T08:35:45+00:00\",\"dateModified\":\"2022-06-02T10:51:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg\",\"width\":\"450\",\"height\":\"201\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De consumidores a ciudadanos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De consumidores a ciudadanos - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/","og_locale":"es_ES","og_type":"article","og_title":"De consumidores a ciudadanos - El Secreto de las Pymes que crecen","og_description":"La crisis y el gobierno de Obama est\u00e1n produciendo un cambio de mentalidad en los Estados Unidos. En brandchannel ofrecen un interesante trabajo de Patt Cottingham en el que explica la transici\u00f3n de consumidores a ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2009-03-18T08:35:45+00:00","article_modified_time":"2022-06-02T10:51:19+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"De consumidores a ciudadanos","datePublished":"2009-03-18T08:35:45+00:00","dateModified":"2022-06-02T10:51:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/"},"wordCount":163,"commentCount":0,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg","keywords":["Branding","Crisis","marca","Responsabilidad social","RSE","Web"],"articleSection":["Branding","Emprendedores","General","Pymes","Responsabilidad social"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/","url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/","name":"De consumidores a ciudadanos - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg","datePublished":"2009-03-18T08:35:45+00:00","dateModified":"2022-06-02T10:51:19+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/03\/ciudadanos.jpg","width":"450","height":"201"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/18\/de-consumidores-a-ciudadanos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"De consumidores a ciudadanos"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2337,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/01\/21\/el-primer-cambio-del-presidente-barack-obama-web-con-blog-y-seccion-en-espanol\/","url_meta":{"origin":3353,"position":0},"title":"El primer cambio del presidente Barack Obama: web con blog y secci\u00f3n en espa\u00f1ol","author":"Jorge Churba","date":"21 enero 2009","format":false,"excerpt":"Fue un cambio perfectamente organizado y sincronizado: apenas el nuevo presidente de los Estados Unidos terminaba de jurar, la web de la Casa Blanca cambiaba. Y vaya si cambiaba, titulaba Una nueva era de servicio p\u00fablico y en una de las fotos aparec\u00eda Obama con su familia con ropa informal\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/01\/whitehouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3449,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/24\/debemos-restablecer-el-credito\/","url_meta":{"origin":3353,"position":1},"title":"Debemos restablecer el cr\u00e9dito","author":"Jorge Churba","date":"24 marzo 2009","format":false,"excerpt":"Lo dice Barack Obama, presidente de los Estados Unidos. Tambi\u00e9n afirma: Est\u00e1 en peligro la prosperidad de todos los pa\u00edses, adem\u00e1s de la estabilidad de los Gobiernos y la supervivencia de pueblos enteros en las partes m\u00e1s vulnerables de la tierra. Con sinceridad pinta un panorama dur\u00edsimo, pero tambi\u00e9n ofrece\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7625,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/12\/21\/economia-sostenibleinternet-caro-y-amenazado\/","url_meta":{"origin":3353,"position":2},"title":"Econom\u00eda sostenible=Internet caro y amenazado","author":"Jorge Churba","date":"21 diciembre 2009","format":false,"excerpt":"Despedimos el a\u00f1o una vez m\u00e1s con los servicios de acceso a Internet m\u00e1s caros de Europa, a lo que se suma el intento del gobierno de imponer una ley que permitir\u00eda el cierre de cualquier web, incluyendo \u00e9sta o la de tu empresa, sin intervenci\u00f3n judicial. Hace tiempo que\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"en defensa de Internet","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/12\/endefensadeinternet-150x150.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6715,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/15\/contra-la-crisis-munecas-sin-hogar-o-solidaridad\/","url_meta":{"origin":3353,"position":3},"title":"Contra la crisis: \u00bfmu\u00f1ecas sin hogar o solidaridad?","author":"Jorge Churba","date":"15 octubre 2009","format":false,"excerpt":"Muy pronto los estadounidenses empezar\u00e1n a hacer las compras de Navidad. Una Navidad marcada por la crisis para la que la empresa Mattel, la de las mu\u00f1ecas Barbie, ha creado a Gwen una mu\u00f1eca que vive en la calle. Gwen sale a la venta por s\u00f3lo 95 d\u00f3lares, frente a\u2026","rel":"","context":"En \u00abPymes\u00bb","block_context":{"text":"Pymes","link":"https:\/\/www.churbayportillo.com\/blog\/category\/pymes\/"},"img":{"alt_text":"Gwen","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/Gwen.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10257,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/07\/27\/ahorrar-energia-en-la-empresa\/","url_meta":{"origin":3353,"position":4},"title":"Ahorrar energ\u00eda en la empresa","author":"Jorge Churba","date":"27 julio 2010","format":false,"excerpt":"En los \u00faltimos d\u00edas, en Espa\u00f1a hemos batido r\u00e9cords de consumo el\u00e9ctrico y ello se debe, en gran parte al uso del aire acondicionado. Porque m\u00e1s de un 50% del consumo energ\u00e9tico de un edificio est\u00e1 directamente relacionado con la climatizaci\u00f3n, algo que debemos de tener muy en cuenta en\u2026","rel":"","context":"En \u00abAyudas y subvenciones\u00bb","block_context":{"text":"Ayudas y subvenciones","link":"https:\/\/www.churbayportillo.com\/blog\/category\/ayudas-y-subvenciones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6344,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/14\/branding-la-responsabilidad-social-es-parte-del-valor-de-la-marca\/","url_meta":{"origin":3353,"position":5},"title":"Branding: la responsabilidad social es parte del valor de la marca","author":"Jorge Churba","date":"14 septiembre 2009","format":false,"excerpt":"La decisi\u00f3n de eliminar las bolsas de pl\u00e1stico en algunos supermercados ha vuelto a plantear el debate de la responsabilidad social de las empresas. Mucho se ha discutido acerca de la decisi\u00f3n de Carrefour y Eroski de eliminar las bolsas gratis en sus establecimientos. No faltan quienes argumentan que la\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Compromiso con el desarrollo sostenible","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2007\/10\/compromiso-mediambiente.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=3353"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3353\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=3353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=3353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=3353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}