{"id":36,"date":"2006-05-22T09:16:17","date_gmt":"2006-05-22T07:16:17","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=36"},"modified":"2013-12-12T23:11:37","modified_gmt":"2013-12-12T22:11:37","slug":"defendiendo-tu-marca","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2006\/05\/22\/defendiendo-tu-marca\/","title":{"rendered":"Defendiendo tu marca"},"content":{"rendered":"<p>Llevaba m\u00e1s de diez a\u00f1os con una marca propia, la cuidaba con todo esmero con la esperanza de que se convirtiera en el mayor activo de su empresa. Sin embargo, algo hab\u00eda escapado a su control. Y ni siquiera se dio cuenta.<\/p>\n<p>Tan cuidadoso era que aprovech\u00f3 nuestra oferta. Nos pidi\u00f3 un diagn\u00f3stico gratuito de su imagen corporativa. Siempre es bueno saber lo que opinan los expertos, pens\u00f3. Y tuvimos que darle la mala noticia. As\u00ed descubri\u00f3 que, aunque su marca estaba registrada, otra empresa hab\u00eda registrado la misma denominaci\u00f3n, aunque para un uso diferente.<br \/>\n\u00bfC\u00f3mo pudo suceder algo as\u00ed? \u00bfC\u00f3mo evitarlo? \u00bfC\u00f3mo proteger tu marca?<\/p>\n<p>Pr\u00f3ximamente te lo contaremos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llevaba m\u00e1s de diez a\u00f1os con una marca propia, la cuidaba con todo esmero con la esperanza de que se convirtiera en el mayor activo de su empresa. Sin embargo, algo hab\u00eda escapado a su &#8230; <a title=\"Defendiendo tu marca\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/05\/22\/defendiendo-tu-marca\/\" aria-label=\"Leer m\u00e1s sobre Defendiendo tu marca\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[989],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-branding","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defendiendo tu marca - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2006\/05\/22\/defendiendo-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defendiendo tu marca - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Llevaba m\u00e1s de diez a\u00f1os con una marca propia, la cuidaba con todo esmero con la esperanza de que se convirtiera en el mayor activo de su empresa. 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El propietario de la marca no contaba con ning\u00fan sistema de vigilancia. La\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9393,"url":"https:\/\/www.churbayportillo.com\/blog\/2010\/05\/26\/timos-con-el-registro-de-marcas\/","url_meta":{"origin":36,"position":1},"title":"Timos con el registro de marcas","author":"Jorge Churba","date":"26 mayo 2010","format":false,"excerpt":"Si est\u00e1s registrando una marca y recibes una carta que no sea de la Oficina Espa\u00f1ola de Patentes y Marcas (OEPM) en la que te piden un pago, no la atiendas porque es una estafa. As\u00ed lo advierte la OEPM. 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