{"id":3814,"date":"2009-04-13T08:57:52","date_gmt":"2009-04-13T06:57:52","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=3814"},"modified":"2022-06-02T12:51:18","modified_gmt":"2022-06-02T10:51:18","slug":"internet-marketing-twitter-y-las-marcas","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/13\/internet-marketing-twitter-y-las-marcas\/","title":{"rendered":"Internet Marketing: Twitter y las marcas"},"content":{"rendered":"

\"twitter\"El fen\u00f3meno Twitter est\u00e1 revolucionando Internet y las relaciones entre la gente, pero \u00bfc\u00f3mo afecta a las marcas?<\/p>\n

brandchannel recogi\u00f3 algunas importantes opiniones sobre el asunto que resultan muy interesantes. Aqu\u00ed va un resumen de algunas de ellas:<\/p>\n

Puede hacer maravillas… si hay una personificaci\u00f3n de marca. (…) As\u00ed funciona para Ronald McDonald, los ni\u00f1os pueden seguirlo y ver lo activo que est\u00e1, compartir sentimientos, aprender cosas nuevas, conectarse con otros ni\u00f1os. \u00bfPero funcionar\u00e1 para la marca McDonalds? No. Un restaurante de cinco toneladas de ladrillo no puede compartir nada. No va a haber un flujo de conciencia<\/em>. Ergo, s\u00ed que puede hacer cosas asombrosas por una marca… pero no para todas las marcas.
\nEd Commander, Director, the hub agency<\/p>\n

Creo que dentro de unos a\u00f1os se\u00f1alaremos a Twitter como un punto s\u00edsmico en el que la tendencia ha cambiado para construir marcas de abajo arriba m\u00e1s que de arriba abajo. (…) Y aunque Twitter no es el \u00fanico que ofrece formas alternativas para conectar a la gente y sin darse cuenta cambia el marketing y la forma en construimos las marcas, demuestra el cambio en la tendencia de manera simple y perfecta. Para ser espec\u00edficos: aqu\u00ed la gente se conecta entre s\u00ed, tejiendo historias colectivas alrededor de lo que les interesa, sin logos, sin slogans (…) Las marcas exitosas aprovechan las ventajas de estas formas de comunicaci\u00f3n en lugar de luchar contra ellas o negarlas ( \u00abes una moda pasajera\u00bb)…
\nAkira Morita, propietario, Design Kompany<\/p>\n

Para ser francos, es dif\u00edcil para nosotros imaginar que empezamos algo sin registar el dominio y tambi\u00e9n el nombre en Twitter.
\nAdam Stacoviak, desarrollador web , Handcrafted, LLC<\/p><\/blockquote>\n

Lo cierto es que los breves mensajes de Twitter dan mucho que hablar y justamente por eso no pueden ser ignorados. Conseguir que Twitter sea una eficaz herramienta de marketing es un desaf\u00edo que requiere trabajo e imaginaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

El fen\u00f3meno Twitter est\u00e1 revolucionando Internet y las relaciones entre la gente, pero \u00bfc\u00f3mo afecta a las marcas? brandchannel recogi\u00f3 algunas importantes opiniones sobre el asunto que resultan muy interesantes. Aqu\u00ed va un resumen de … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,1,11],"tags":[989,47,122,724,746,139,695],"class_list":["post-3814","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-branding","tag-internet","tag-marca","tag-marketing","tag-marketing-online","tag-twitter","tag-web"],"yoast_head":"\nInternet Marketing: Twitter y las marcas - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/13\/internet-marketing-twitter-y-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet Marketing: Twitter y las marcas - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El fen\u00f3meno Twitter est\u00e1 revolucionando Internet y las relaciones entre la gente, pero \u00bfc\u00f3mo afecta a las marcas? brandchannel recogi\u00f3 algunas importantes opiniones sobre el asunto que resultan muy interesantes. 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Se estima que m\u00e1s\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Proteger marca","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2010\/06\/proteger-marca.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13536,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/06\/09\/aprovecha-los-errores-de-las-grandes-marcas-en-twitter\/","url_meta":{"origin":3814,"position":4},"title":"Aprovecha los errores de las grandes marcas en Twitter","author":"Jorge Churba","date":"9 junio 2011","format":false,"excerpt":"Las grandes marcas espa\u00f1olas no lo est\u00e1n haciendo bien en Twitter, lo que representa una oportunidad para que las pymes se relacionen con sus clientes. El estudio Twitter Engage que analiz\u00f3 la actividad de 75 grandes empresas espa\u00f1olas revela que El 68% de las marcas analizadas est\u00e1 presente en Twitter.\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Twitter","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/06\/twitter.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4802,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/01\/internet-datos-y-marketing\/","url_meta":{"origin":3814,"position":5},"title":"Internet, datos y marketing","author":"Jorge Churba","date":"1 junio 2009","format":false,"excerpt":"La crisis tiene repercusiones inesperadas: especialistas en datos que hab\u00edan perdido sus trabajos en la banca ahora encuentran empleo en marketing y publicidad, analizando los datos conseguidos en Internet. As\u00ed lo cuenta el New York Times en un interesante art\u00edculo, referido a la ingente cantidad de informaci\u00f3n que Internet aporta\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=3814"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3814\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=3814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=3814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=3814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}