{"id":3870,"date":"2009-04-17T17:50:37","date_gmt":"2009-04-17T15:50:37","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=3870"},"modified":"2024-01-08T11:44:16","modified_gmt":"2024-01-08T10:44:16","slug":"marketing-haz-de-tu-cliente-un-heroe","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","title":{"rendered":"Marketing: haz de tu cliente un h\u00e9roe"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3885\" title=\"Superman\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\" alt=\"Superman\" width=\"250\" height=\"193\" \/>La crisis lo est\u00e1 cambiando todo. No somos los mismos que hace un a\u00f1o. No actuamos igual que hace un a\u00f1o. No compramos igual que hace un a\u00f1o. Pero, \u00bfqueremos vender de las misma manera que hace un a\u00f1o?<\/p>\n<p>Si es as\u00ed, probablemente vendamos menos de lo que debemos. Y eso en tiempos de crisis es sumamente peligroso.<\/p>\n<p>Si ya hemos cambiado o estamos cambiando nuestro modo de vender, ser\u00eda bueno dedicar algo de tiempo para analizar si estamos haciendo todo lo que debemos.<!--more--><\/p>\n<p>Porque a veces peque\u00f1os cambios puede generar importantes resultados.<\/p>\n<p>En todo caso, no podemos sentarnos a verlas venir, ni podemos centrar nuestros esfuerzos solamente en bajar costes y precios.<\/p>\n<p>Es tiempo de ofrecer nuevos productos y servicios.<\/p>\n<p>O de ofrecer ofrecer los mismos productos y servicios de una manera nueva y diferente.<\/p>\n<p>En <a title=\"Marketing Interactions\" href=\"https:\/\/web.archive.org\/web\/20151009082456\/http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2009\/02\/has-your-prospects-worldview-changed.html\">Marketing Interactions<\/a> aconsejan renovar el contenido de nuestro material de marketing, aunque s\u00f3lo tenga seis meses y proponen diferentes acciones para adaptarse a estos tiempos de crisis. Quiz\u00e1 la m\u00e1s importante sea escuchar a tus clientes, conocer c\u00f3mo afrontan estos tiempos dif\u00edciles. Para luego convertirlos en h\u00e9roes de las historias de \u00e9xito que contar\u00e1s a tus potenciales clientes. En ellas  t\u00fa, tu producto, tu servicio ser\u00e1n protagonistas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crisis lo est\u00e1 cambiando todo. No somos los mismos que hace un a\u00f1o. No actuamos igual que hace un a\u00f1o. No compramos igual que hace un a\u00f1o. Pero, \u00bfqueremos vender de las misma manera &#8230; <a title=\"Marketing: haz de tu cliente un h\u00e9roe\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\" aria-label=\"Leer m\u00e1s sobre Marketing: haz de tu cliente un h\u00e9roe\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9,10,1,11],"tags":[458,694,724,294,457],"class_list":["post-3870","post","type-post","status-publish","format-standard","hentry","category-branding","category-comercio-electronico","category-emprendedores","category-general","category-pymes","tag-exito","tag-crisis","tag-marketing","tag-precios","tag-productos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La crisis lo est\u00e1 cambiando todo. No somos los mismos que hace un a\u00f1o. No actuamos igual que hace un a\u00f1o. No compramos igual que hace un a\u00f1o. Pero, \u00bfqueremos vender de las misma manera ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-17T15:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T10:44:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Marketing: haz de tu cliente un h\u00e9roe\",\"datePublished\":\"2009-04-17T15:50:37+00:00\",\"dateModified\":\"2024-01-08T10:44:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\"},\"wordCount\":225,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\",\"keywords\":[\"\u00e9xito\",\"Crisis\",\"Marketing\",\"precios\",\"productos\"],\"articleSection\":[\"Branding\",\"Comercio electr\u00f3nico\",\"Emprendedores\",\"General\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\",\"name\":\"Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\",\"datePublished\":\"2009-04-17T15:50:37+00:00\",\"dateModified\":\"2024-01-08T10:44:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg\",\"width\":\"250\",\"height\":\"193\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing: haz de tu cliente un h\u00e9roe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen","og_description":"La crisis lo est\u00e1 cambiando todo. No somos los mismos que hace un a\u00f1o. No actuamos igual que hace un a\u00f1o. No compramos igual que hace un a\u00f1o. Pero, \u00bfqueremos vender de las misma manera ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2009-04-17T15:50:37+00:00","article_modified_time":"2024-01-08T10:44:16+00:00","og_image":[{"url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"Marketing: haz de tu cliente un h\u00e9roe","datePublished":"2009-04-17T15:50:37+00:00","dateModified":"2024-01-08T10:44:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/"},"wordCount":225,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg","keywords":["\u00e9xito","Crisis","Marketing","precios","productos"],"articleSection":["Branding","Comercio electr\u00f3nico","Emprendedores","General","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","url":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/","name":"Marketing: haz de tu cliente un h\u00e9roe - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg","datePublished":"2009-04-17T15:50:37+00:00","dateModified":"2024-01-08T10:44:16+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#primaryimage","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/superman.jpg","width":"250","height":"193"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/17\/marketing-haz-de-tu-cliente-un-heroe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing: haz de tu cliente un h\u00e9roe"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba &amp; Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":5130,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/22\/publicidad-en-tiempos-de-crisis\/","url_meta":{"origin":3870,"position":0},"title":"Publicidad en tiempos de crisis","author":"Jorge Churba","date":"22 junio 2009","format":false,"excerpt":"En estos tiempos de crisis, reducir costes renunciando a nuestros esfuerzos de marketing y publicidad es casi un suicidio. Es precisamente ahora cuando debemos reforzar nuestros esfuerzos para enfrentarnos a la crisis. Adem\u00e1s, tambi\u00e9n los medios sufren la crisis general a lo que se suma la agon\u00eda de la prensa\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"nitrato de Chile","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/nitrato-de-chile.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23021,"url":"https:\/\/www.churbayportillo.com\/blog\/2014\/01\/08\/rescata-tus-buenos-propositos-para-2013-cumplelos-ahora-y-vende-mas\/","url_meta":{"origin":3870,"position":1},"title":"Rescata tus buenos prop\u00f3sitos para 2013, c\u00famplelos ahora y vende m\u00e1s","author":"Jorge Churba","date":"8 enero 2014","format":false,"excerpt":"Solemos plantearnos buenos prop\u00f3sitos al comenzar el a\u00f1o, pero a menudo no llegamos a cumplirlos, los olvidamos y al llegar un nuevo enero nos planteamos otros diferentes. Sin embargo, si las metas que nos propusimos el a\u00f1o anterior eran correctas, vale la pena llevarlas a cabo aunque sea algo m\u00e1s\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Ejercicios","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2014\/01\/Ejercicios-500x216.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5009,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/11\/marketing-un-esfuerzo-antes-de-las-vacaciones\/","url_meta":{"origin":3870,"position":2},"title":"Marketing: un esfuerzo antes de las vacaciones","author":"Jorge Churba","date":"11 junio 2009","format":false,"excerpt":"Llevamos ya mucho tiempo luchando contra la crisis. Estamos, cansados, agotados, pero tenemos que hacer un esfuerzo antes de poder descansar. Reducir ahora nuestras acciones de marketing no es una opci\u00f3n. Tenemos que convertir a cada cliente en un comprador habitual, tal como acertadamente nos proponen en MarketingProfs, que adem\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/agosto.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5062,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/15\/marketing-y-publicidad-en-la-era-digital\/","url_meta":{"origin":3870,"position":3},"title":"Marketing y publicidad en la era digital","author":"Jorge Churba","date":"15 junio 2009","format":false,"excerpt":"Los medios impresos en papel est\u00e1n en crisis, cada d\u00eda se venden menos, tienen problemas financieros y reducen plantillas. Hasta los Reyes de Espa\u00f1a han decidido reducir la compra de peri\u00f3dicos. Los spots en televisi\u00f3n ya no garantizan la fidelidad a una marca ni venden como antes. Hay m\u00e1s marcas\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"digital","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/digital.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":20056,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/12\/26\/cinco-buenos-propositos-para-2013\/","url_meta":{"origin":3870,"position":4},"title":"Cinco buenos prop\u00f3sitos para 2013","author":"Jorge Churba","date":"26 diciembre 2012","format":false,"excerpt":"\u00bfTe has planteado ya tus buenos prop\u00f3sitos para el nuevo a\u00f1o? Considera incorporar algunos de los que te proponemos porque pueden ayudarte a superar un a\u00f1o que se presagia duro. Dise\u00f1o web responsive:\u00a0ofrece una buena experiencia a quienes visiten tu sitio web usando tel\u00e9fonos m\u00f3viles, tablets o cualquier otro dispositivo,\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Pensando","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/12\/pensando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":25018,"url":"https:\/\/www.churbayportillo.com\/blog\/2015\/06\/30\/10-secretos-para-que-tu-tienda-online-triunfe\/","url_meta":{"origin":3870,"position":5},"title":"10 secretos para que tu tienda online triunfe","author":"Jorge Churba","date":"30 junio 2015","format":false,"excerpt":"El negocio de las tiendas online crece como ning\u00fan otro sector, sin embargo la mayor\u00eda de los nuevos emprendimientos fracasan. \u00bfPor qu\u00e9? Hay muchas razones, entre ellas estas 15, y aqu\u00ed y ahora\u00a0vamos a ver algunos aspectos\u00a0que los emprendedores existosos\u00a0abordaron antes de intentar vender nada y que mucha gente no\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"Descubridora","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/06\/Descubridora.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/06\/Descubridora.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/06\/Descubridora.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2015\/06\/Descubridora.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}