{"id":3902,"date":"2009-04-19T15:11:28","date_gmt":"2009-04-19T13:11:28","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=3902"},"modified":"2024-01-08T11:44:05","modified_gmt":"2024-01-08T10:44:05","slug":"marketing-contra-la-crisis","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/19\/marketing-contra-la-crisis\/","title":{"rendered":"Marketing contra la crisis"},"content":{"rendered":"<p>En todo el mundo las peque\u00f1as y medianas empresas (pymes) buscan f\u00f3rmulas contra la crisis. En una mesa-debate, titulada <em>C\u00f3mo enfrentar la crisis<\/em>, organizada por la C\u00e1mara de la Mediana Empresa (CAME) de Argentina, el economista Javier Gonz\u00e1lez Fraga dijo:<\/p>\n<blockquote><p>Tal vez, la inversi\u00f3n no pase tanto por ampliar plantas, porque la demanda va a estar m\u00e1s acotada, pero s\u00ed va a ser m\u00e1s importante invertir en marketing, en la posibilidad de financiar a los buenos clientes, en animarse a sustituir importaciones, en ser cautelosos con las inversiones y, sobre todo, en ser creativos y mantener la fortaleza patrimonial.<\/p><\/blockquote>\n<p>Y creo que buena parte de esta propuesta es aplicable en Espa\u00f1a. Marketing, creatividad y fortaleza patrimonial son fundamentales. Sustituir las importaciones, lo veo m\u00e1s dificil debido a la fortaleza del euro y financiar a los buenos clientes es francamente complicado.<\/p>\n<p>Fuente: <a title=\"Consejos para pymes: recurrir al marketing y cuidar las inversiones\" href=\"https:\/\/web.archive.org\/web\/20090423080850\/http:\/\/www.clarin.com:80\/diario\/2009\/04\/17\/elpais\/p-01899804.htm\">Clar\u00edn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En todo el mundo las peque\u00f1as y medianas empresas (pymes) buscan f\u00f3rmulas contra la crisis. En una mesa-debate, titulada C\u00f3mo enfrentar la crisis, organizada por la C\u00e1mara de la Mediana Empresa (CAME) de Argentina, el &#8230; <a title=\"Marketing contra la crisis\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/19\/marketing-contra-la-crisis\/\" aria-label=\"Leer m\u00e1s sobre Marketing contra la crisis\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,11],"tags":[670,694,704,69,724,993],"class_list":["post-3902","post","type-post","status-publish","format-standard","hentry","category-general","category-pymes","tag-creatividad","tag-crisis","tag-empresas","tag-espana","tag-marketing","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing contra la crisis - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/19\/marketing-contra-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing contra la crisis - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"En todo el mundo las peque\u00f1as y medianas empresas (pymes) buscan f\u00f3rmulas contra la crisis. 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Un dato que\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"Google","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/02\/google_logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5062,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/15\/marketing-y-publicidad-en-la-era-digital\/","url_meta":{"origin":3902,"position":1},"title":"Marketing y publicidad en la era digital","author":"Jorge Churba","date":"15 junio 2009","format":false,"excerpt":"Los medios impresos en papel est\u00e1n en crisis, cada d\u00eda se venden menos, tienen problemas financieros y reducen plantillas. Hasta los Reyes de Espa\u00f1a han decidido reducir la compra de peri\u00f3dicos. Los spots en televisi\u00f3n ya no garantizan la fidelidad a una marca ni venden como antes. Hay m\u00e1s marcas\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"digital","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/digital.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6106,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/08\/27\/marketing-aprendiendo-de-paulo-coelho\/","url_meta":{"origin":3902,"position":2},"title":"Marketing: aprendiendo de Paulo Coelho","author":"Jorge Churba","date":"27 agosto 2009","format":false,"excerpt":"Y no me refiero al contenido de sus libros, sino a sus acciones de marketing. La \u00faltima fue brillante: ofreci\u00f3 descargar gratis, durante un tiempo limitado, varios de sus libros. Ahora si los quieres, tienes que pagarlos, aunque promete que volver\u00e1 a regalarlos a finales de a\u00f1o. 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Adem\u00e1s, tambi\u00e9n los medios sufren la crisis general a lo que se suma la agon\u00eda de la prensa\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"nitrato de Chile","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/nitrato-de-chile.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6647,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/","url_meta":{"origin":3902,"position":4},"title":"Los clientes esperan en Internet","author":"Jorge Churba","date":"8 octubre 2009","format":false,"excerpt":"Parece mentira, pero en plena crisis hay clientes que quieren comprar y no encuentran quien les venda. Est\u00e1n ah\u00ed en Internet, esperando encontrar miles de productos diferentes y quieren comprarlos de manera f\u00e1cil, r\u00e1pida y c\u00f3moda. Pero las empresas no consiguen satisfacer su demanda. El comercio electr\u00f3nico no crece m\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/esperando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4141,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/03\/contra-la-crisis-innovacion\/","url_meta":{"origin":3902,"position":5},"title":"Contra la crisis, innovaci\u00f3n","author":"Jorge Churba","date":"3 mayo 2009","format":false,"excerpt":"Ayer (02\/05\/09) Informe Semanal ofrec\u00eda un interesant\u00edsimo reportaje titulado Innovar para salir de la crisis. En \u00e9l, el economista, Premio Nobel y Premio Pr\u00edncipe de Asturias, Paul Krugman -en la foto- explicaba que La situaci\u00f3n en Espa\u00f1a es aterradora y apost\u00f3 por la innovaci\u00f3n. Esko T. Aho, ex presidente de\u2026","rel":"","context":"En \u00abEmprendedores\u00bb","block_context":{"text":"Emprendedores","link":"https:\/\/www.churbayportillo.com\/blog\/category\/emprendedores\/"},"img":{"alt_text":"Paul Krugman","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/paul_krugman.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=3902"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/3902\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=3902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=3902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=3902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}