{"id":4124,"date":"2009-05-02T15:41:26","date_gmt":"2009-05-02T13:41:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=4124"},"modified":"2022-06-02T12:42:15","modified_gmt":"2022-06-02T10:42:15","slug":"nuevos-negocios-cabras-para-cortar-el-cesped","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/","title":{"rendered":"Nuevos negocios: cabras para cortar el c\u00e9sped"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4127\" title=\"cabra\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/cabra.jpg\" alt=\"cabra\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/cabra.jpg 450w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/cabra-300x200.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><a title=\"Lo verde vende\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/11\/23\/lo-verde-vende\/\">Lo verde vende<\/a> y Google lo sabe. Desde hace tiempo construye su imagen de empresa responsable con el medio ambiente. En 2006, instal\u00f3 paneles solares para cubrir el 30% de sus necesidades energ\u00e9ticas. Y ha decidido prescindir de las m\u00e1quinas para cortar el c\u00e9sped para reemplazarlas por cabras. Lo curioso es que alquila las cabras a una empresa especializada: <a href=\"https:\/\/californiagrazing.com\/\">California Grazing<\/a>, que ofrece m\u00e1s o menos as\u00ed sus servicios:<\/p>\n<blockquote><p>Cabras: tenemos 800 comedores de malas hierbas, autopropulsados y respetuosos con el medio ambiente, listos para su proyecto.<\/p><\/blockquote>\n<p>\u00bfVeremos pronto a los pastores espa\u00f1oles ofreciendo a sus cabras, perd\u00f3n comedoras de malas hierbas autopropulsadas, para limpiar de malas hierbas parques y jardines?<\/p>\n<p>Fuentes: google.dirson.com, <a title=\"Mowing with goats\" href=\"https:\/\/googleblog.blogspot.com\/2009\/05\/mowing-with-goats.html\">Google<\/a>. Foto: HeyThereSpaceman\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo verde vende y Google lo sabe. Desde hace tiempo construye su imagen de empresa responsable con el medio ambiente. En 2006, instal\u00f3 paneles solares para cubrir el 30% de sus necesidades energ\u00e9ticas. Y ha &#8230; <a title=\"Nuevos negocios: cabras para cortar el c\u00e9sped\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\" aria-label=\"Leer m\u00e1s sobre Nuevos negocios: cabras para cortar el c\u00e9sped\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,1,13],"tags":[41,933,930],"class_list":["post-4124","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-general","category-responsabilidad-social","tag-google","tag-negocios","tag-nuevos-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevos negocios: cabras para cortar el c\u00e9sped - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos negocios: cabras para cortar el c\u00e9sped - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Lo verde vende y Google lo sabe. Desde hace tiempo construye su imagen de empresa responsable con el medio ambiente. En 2006, instal\u00f3 paneles solares para cubrir el 30% de sus necesidades energ\u00e9ticas. Y ha ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-02T13:41:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/cabra.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"Nuevos negocios: cabras para cortar el c\u00e9sped\",\"datePublished\":\"2009-05-02T13:41:26+00:00\",\"dateModified\":\"2022-06-02T10:42:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\"},\"wordCount\":131,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/cabra.jpg\",\"keywords\":[\"Google\",\"Negocios\",\"Nuevos negocios\"],\"articleSection\":[\"Emprendedores\",\"General\",\"Responsabilidad social\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/02\/nuevos-negocios-cabras-para-cortar-el-cesped\/\",\"name\":\"Nuevos negocios: cabras para cortar el c\u00e9sped - 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