{"id":432,"date":"2008-06-10T09:48:26","date_gmt":"2008-06-10T07:48:26","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/10\/%c2%bfque-es-el-marketing-de-guerrilla\/"},"modified":"2008-08-02T10:44:30","modified_gmt":"2008-08-02T08:44:30","slug":"%c2%bfque-es-el-marketing-de-guerrilla","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/10\/%c2%bfque-es-el-marketing-de-guerrilla\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de guerrilla?"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"bloguerrilla - Guerrilla Marketing\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/QlBMF1MvAGY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El <strong>marketing de guerrilla<\/strong> es un concepto tan reciente que no aparece ni siquiera en la <a title=\"M\u00e1rketing de guerrilla. Wikipedia\" rel=\"nofollow\" href=\"https:\/\/es.wikipedia.org\/w\/index.php?title=Special%3ASearch&#038;search=M%C3%A1rketing+de+guerrilla&#038;ns0=1&#038;ns100=1&#038;ns104=1&#038;fulltext=Buscar\">Wikipedia<\/a>. Trataremos de definirlo en palabras.<\/p>\n<p>Podr\u00edamos decir que el <strong>marketing de guerrilla<\/strong> consiste b\u00e1sicamente en usar el ingenio  para conseguir la mayor  visibilidad con la m\u00ednima inversi\u00f3n. Tambi\u00e9n se conoce como <em>guerrilla marketing<\/em>, <em>ambient marketing<\/em> o <em>publicidad en vivo<\/em>.<\/p>\n<p>Pero m\u00e1s que cualquier definici\u00f3n, este v\u00eddeo te servir\u00e1 para entender qu\u00e9 es y por qu\u00e9 el marketing de guerrilla es ideal para las pymes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de guerrilla es un concepto tan reciente que no aparece ni siquiera en la Wikipedia. Trataremos de definirlo en palabras. Podr\u00edamos decir que el marketing de guerrilla consiste b\u00e1sicamente en usar el ingenio &#8230; <a title=\"\u00bfQu\u00e9 es el marketing de guerrilla?\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/10\/%c2%bfque-es-el-marketing-de-guerrilla\/\" aria-label=\"Leer m\u00e1s sobre \u00bfQu\u00e9 es el marketing de guerrilla?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,3],"tags":[989,705,992,706,122,724,990,715,993],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-marketing-de-guerrilla","tag-branding","tag-emprendedoras","tag-emprendedores","tag-empresas-espanolas","tag-marca","tag-marketing","tag-marketing-de-guerrilla","tag-marketing-y-publicidad","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el marketing de guerrilla? - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/10\/\u00bfque-es-el-marketing-de-guerrilla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing de guerrilla? - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El marketing de guerrilla es un concepto tan reciente que no aparece ni siquiera en la Wikipedia. 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