{"id":438,"date":"2008-06-24T08:00:38","date_gmt":"2008-06-24T06:00:38","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/"},"modified":"2022-06-02T12:44:07","modified_gmt":"2022-06-02T10:44:07","slug":"10-claves-para-fidelizar-clientes","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","title":{"rendered":"10 claves para fidelizar clientes"},"content":{"rendered":"

\"Fidelizar<\/p>\n

Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos.<\/p>\n

Sin clientes, hasta la empresa mejor administrada desaparece. <\/em><\/p>\n

As\u00ed lo afirma Enrique G\u00f3mez Gordillo R., quien aconseja mantener un contacto permanente con nuestros clientes, ofrecer privilegios a los mejores y explicar a los dem\u00e1s c\u00f3mo pueden obtener estas ventajas.<\/p>\n

Estos son sus interesantes 10 puntos clave para conservar a sus clientes.<\/p>\n

Foto: phil dowsing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos. Sin clientes, hasta la empresa mejor administrada desaparece. As\u00ed lo afirma Enrique G\u00f3mez Gordillo R., quien aconseja mantener un contacto permanente … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,11],"tags":[108,705,992,704,724,715,993,263],"class_list":["post-438","post","type-post","status-publish","format-standard","hentry","category-comercio-electronico","category-emprendedores","category-pymes","tag-buenas-practicas","tag-emprendedoras","tag-emprendedores","tag-empresas","tag-marketing","tag-marketing-y-publicidad","tag-pymes","tag-vender-mas"],"yoast_head":"\n10 claves para fidelizar clientes - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 claves para fidelizar clientes - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos. Sin clientes, hasta la empresa mejor administrada desaparece. As\u00ed lo afirma Enrique G\u00f3mez Gordillo R., quien aconseja mantener un contacto permanente ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"El Secreto de las Pymes que crecen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/churbayportillo\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-24T06:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg\" \/>\n<meta name=\"author\" content=\"Jorge Churba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:site\" content=\"@elsecreto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Churba\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\"},\"author\":{\"name\":\"Jorge Churba\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\"},\"headline\":\"10 claves para fidelizar clientes\",\"datePublished\":\"2008-06-24T06:00:38+00:00\",\"dateModified\":\"2022-06-02T10:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\"},\"wordCount\":74,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg\",\"keywords\":[\"Buenas practicas\",\"Emprendedoras\",\"Emprendedores\",\"Empresas\",\"Marketing\",\"Marketing y publicidad\",\"Pymes\",\"vender mas\"],\"articleSection\":[\"Comercio electr\u00f3nico\",\"Emprendedores\",\"Pymes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\",\"name\":\"10 claves para fidelizar clientes - El Secreto de las Pymes que crecen\",\"isPartOf\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg\",\"datePublished\":\"2008-06-24T06:00:38+00:00\",\"dateModified\":\"2022-06-02T10:44:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage\",\"url\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg\",\"contentUrl\":\"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.churbayportillo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 claves para fidelizar clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#website\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"name\":\"El Secreto de las Pymes que crecen\",\"description\":\"Informaci\u00f3n y consejos para vender m\u00e1s\",\"publisher\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#organization\",\"name\":\"El Secreto de las Pymes que crecen\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"contentUrl\":\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png\",\"width\":599,\"height\":109,\"caption\":\"El Secreto de las Pymes que crecen\"},\"image\":{\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/churbayportillo\",\"https:\/\/x.com\/elsecreto\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b\",\"name\":\"Jorge Churba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g\",\"caption\":\"Jorge Churba\"},\"description\":\"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter\",\"sameAs\":[\"https:\/\/www.churbayportillo.com\/blog\"],\"url\":\"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 claves para fidelizar clientes - El Secreto de las Pymes que crecen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","og_locale":"es_ES","og_type":"article","og_title":"10 claves para fidelizar clientes - El Secreto de las Pymes que crecen","og_description":"Los clientes son la base de tu empresa, por eso resulta tan importante fidelizarlos. Sin clientes, hasta la empresa mejor administrada desaparece. As\u00ed lo afirma Enrique G\u00f3mez Gordillo R., quien aconseja mantener un contacto permanente ... Leer m\u00e1s","og_url":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","og_site_name":"El Secreto de las Pymes que crecen","article_publisher":"https:\/\/www.facebook.com\/churbayportillo","article_published_time":"2008-06-24T06:00:38+00:00","article_modified_time":"2022-06-02T10:44:07+00:00","og_image":[{"url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg","type":"","width":"","height":""}],"author":"Jorge Churba","twitter_card":"summary_large_image","twitter_creator":"@elsecreto","twitter_site":"@elsecreto","twitter_misc":{"Escrito por":"Jorge Churba"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#article","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/"},"author":{"name":"Jorge Churba","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b"},"headline":"10 claves para fidelizar clientes","datePublished":"2008-06-24T06:00:38+00:00","dateModified":"2022-06-02T10:44:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/"},"wordCount":74,"commentCount":1,"publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg","keywords":["Buenas practicas","Emprendedoras","Emprendedores","Empresas","Marketing","Marketing y publicidad","Pymes","vender mas"],"articleSection":["Comercio electr\u00f3nico","Emprendedores","Pymes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","url":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/","name":"10 claves para fidelizar clientes - El Secreto de las Pymes que crecen","isPartOf":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg","datePublished":"2008-06-24T06:00:38+00:00","dateModified":"2022-06-02T10:44:07+00:00","breadcrumb":{"@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#primaryimage","url":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg","contentUrl":"https:\/\/screto.s3.amazonaws.com\/uploads\/2008\/06\/fide.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.churbayportillo.com\/blog\/2008\/06\/24\/10-claves-para-fidelizar-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.churbayportillo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 claves para fidelizar clientes"}]},{"@type":"WebSite","@id":"https:\/\/www.churbayportillo.com\/blog\/#website","url":"https:\/\/www.churbayportillo.com\/blog\/","name":"El Secreto de las Pymes que crecen","description":"Informaci\u00f3n y consejos para vender m\u00e1s","publisher":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.churbayportillo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.churbayportillo.com\/blog\/#organization","name":"El Secreto de las Pymes que crecen","url":"https:\/\/www.churbayportillo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2021\/12\/logo.png","width":599,"height":109,"caption":"El Secreto de las Pymes que crecen"},"image":{"@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/churbayportillo","https:\/\/x.com\/elsecreto"]},{"@type":"Person","@id":"https:\/\/www.churbayportillo.com\/blog\/#\/schema\/person\/327f5e9fbcbeeb46bb1a6a1b69a3136b","name":"Jorge Churba","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f9205dc97a66e1143b707b76fe364da0a694698284e0bc4f5629e814e5ee66?s=96&d=mm&r=g","caption":"Jorge Churba"},"description":"Me comunico, luego existo. Autor del Diccionario Pr\u00e1ctico de Internet para Emprendedores. Fundador de Churba & Portillo y trabajador en Internet. S\u00edgueme en Twitter","sameAs":["https:\/\/www.churbayportillo.com\/blog"],"url":"https:\/\/www.churbayportillo.com\/blog\/author\/jorge\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":6682,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/09\/marketing-el-cliente-tiene-la-clave\/","url_meta":{"origin":438,"position":0},"title":"Marketing: el cliente tiene la clave","author":"Jorge Churba","date":"9 octubre 2009","format":false,"excerpt":"Ponerse en lugar del cliente es clave para crear una oferta exitosa, para vender m\u00e1s. Pero, \u00bfpor qu\u00e9 recurrir a la imaginaci\u00f3n, cuando la respuesta puede d\u00e1rnosla el propio cliente? Hoy muchos de los comentarios que se hacen sobre tu empresa, producto o servicio son p\u00fablicos. Los publican los propios\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"interrogaci\u00f3n","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/interrogacion.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17337,"url":"https:\/\/www.churbayportillo.com\/blog\/2012\/05\/02\/ofrece-beneficios-y-obtendras-beneficios\/","url_meta":{"origin":438,"position":1},"title":"Ofrece beneficios y obtendr\u00e1s beneficios","author":"Jorge Churba","date":"2 mayo 2012","format":false,"excerpt":"A menudo las peque\u00f1as y medianas empresas o pymes describen minuciosamente la fabricaci\u00f3n o el funcionamiento de sus productos o la manera en que gestionan sus servicios. Pero lo que los clientes buscan, lo que de verdad genera ventas, y por consiguiente aumenta las ganancias de las empresas, son los\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"Robot aspirador","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2012\/05\/robot-aspirador.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6178,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/09\/01\/marketing-conviertete-en-tu-propio-cliente\/","url_meta":{"origin":438,"position":2},"title":"Marketing: convi\u00e9rtete en tu propio cliente","author":"Jorge Churba","date":"1 septiembre 2009","format":false,"excerpt":"Muchos de nosotros usamos los productos o servicios de nuestra propia empresa para demostrar a los dem\u00e1s que realmente creemos que son los mejores y tambi\u00e9n para probarlos y mejorarlos. Sin embargo, nuestra experiencia con nuestros propios productos es diferente de la experiencia del cliente. Lo explica muy bien Rohit\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/09\/ponte-en-su-lugar.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6647,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/10\/08\/los-clientes-esperan-en-internet\/","url_meta":{"origin":438,"position":3},"title":"Los clientes esperan en Internet","author":"Jorge Churba","date":"8 octubre 2009","format":false,"excerpt":"Parece mentira, pero en plena crisis hay clientes que quieren comprar y no encuentran quien les venda. Est\u00e1n ah\u00ed en Internet, esperando encontrar miles de productos diferentes y quieren comprarlos de manera f\u00e1cil, r\u00e1pida y c\u00f3moda. Pero las empresas no consiguen satisfacer su demanda. El comercio electr\u00f3nico no crece m\u00e1s\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/10\/esperando.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3346,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/03\/17\/don-peppers-pymes-e-internet\/","url_meta":{"origin":438,"position":4},"title":"Don Peppers, pymes e Internet","author":"Jorge Churba","date":"17 marzo 2009","format":false,"excerpt":"El gur\u00fa del marketing, Don Peppers, particip\u00f3 en un foro en Castilla y Le\u00f3n. All\u00ed el\u00a0 peri\u00f3dico Norte de Castilla le hizo una interesante entrevista. Entre otras cosas, dice: las empresas pueden obtener la confianza de sus clientes porque otros clientes hablaron de esta compa\u00f1\u00eda de forma positiva en Internet.\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3946,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/23\/crm-%c2%bfque-es-eso\/","url_meta":{"origin":438,"position":5},"title":"CRM, \u00bfqu\u00e9 es eso?","author":"Jorge Churba","date":"23 abril 2009","format":false,"excerpt":"Es la hora de mayor actividad en el mercado y en la zona de las carnicer\u00edas las clientas se agolpan frente al puesto de Eusebio, a pesar de que en otros establecimientos no hay cola. Detr\u00e1s del mostrador, Eusebio lo controla todo sin dejar de atender. Mientras corta unos filetes,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/04\/carniceria.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}