nueva imagen de Osborne<\/a>, que por cierto, no abandona al emblem\u00e1tico toro. El tiempo dir\u00e1 si resulta tan eficaz como el original de Manolo Prieto<\/p>\nFoto: Grez\/GNU.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hace m\u00e1s de 50 a\u00f1os que Manolo Prieto creara el toro de Osbone y este s\u00edmbolo de la identidad corporativa bien hecha, ya convertido en patrimonio hist\u00f3rico y cultural, sigue dando que hablar.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,8],"tags":[989,991],"class_list":["post-4604","post","type-post","status-publish","format-standard","hentry","category-general","category-identidad-corporativa","tag-branding","tag-identidad-corporativa"],"yoast_head":"\n
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Porque as\u00ed es Plastirama, una empresa especializada en bolsas y estuches y sobre todo, en el servicio al cliente.","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":225,"url":"https:\/\/www.churbayportillo.com\/blog\/2007\/01\/19\/para-que-sirve-el-diseno\/","url_meta":{"origin":4604,"position":4},"title":"\u00bfPara qu\u00e9 sirve el dise\u00f1o?","author":"Jorge Churba","date":"19 enero 2007","format":false,"excerpt":"Excelente recreaci\u00f3n de una conversaci\u00f3n entre el propietario de una pyme y un dise\u00f1ador, en la que se demuestra que el precio no puede ser la \u00fanica ventaja competitiva. El autor es Marcelo Alvarez B. y lo vimos en Fresqui.","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":93,"url":"https:\/\/www.churbayportillo.com\/blog\/2006\/08\/03\/%c2%bfpor-que-necesitas-un-logotipo\/","url_meta":{"origin":4604,"position":5},"title":"\u00bfPor qu\u00e9 necesitas un logotipo?","author":"Churba & Portillo","date":"3 agosto 2006","format":false,"excerpt":"El nombre de tu empresa, producto o servicio permite identificarlo mediante la palabra. El logotipo lo hace visualmente. \u00bfPor qu\u00e9 es importante la identificaci\u00f3n? Simplemente porque te distingue de la competencia y avala la originalidad y calidad de tus productos y, en definitiva, aumenta las ventas. As\u00ed de sencillo, invertir\u2026","rel":"","context":"En \u00abBranding\u00bb","block_context":{"text":"Branding","link":"https:\/\/www.churbayportillo.com\/blog\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/4604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/comments?post=4604"}],"version-history":[{"count":0,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/posts\/4604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/media?parent=4604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/categories?post=4604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.churbayportillo.com\/blog\/wp-json\/wp\/v2\/tags?post=4604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Toro](\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/toro_osborne_cabezas_de_s.jpg\" "\\"Toro")
<\/p>\n![\"Nuevo](\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/05\/nuevo-logo-osborne.gif\" "\\"Nuevo"){kind=logo}
Hace unos d\u00edas nos enteramos de que Osborne hab\u00eda firmado diez contratos<\/a> por un total de diez millones de euros para licenciar la imagen. Un negocio que est\u00e1 al alcance de muy pocos, porque el toro de Osborne es reconocido nada menos que por el 98,6% de los espa\u00f1oles.<\/p>\n