{"id":486,"date":"2008-09-09T10:13:57","date_gmt":"2008-09-09T08:13:57","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/2008\/09\/09\/vender-por-internet-5-reglas-de-oro\/"},"modified":"2008-09-09T10:13:57","modified_gmt":"2008-09-09T08:13:57","slug":"vender-por-internet-5-reglas-de-oro","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2008\/09\/09\/vender-por-internet-5-reglas-de-oro\/","title":{"rendered":"Vender por Internet: 5 reglas de oro"},"content":{"rendered":"

\"e-commerce.jpg\"<\/p>\n

    \n
  1. La t\u00e9cnica es b\u00e1sica<\/strong>: tu web o tienda virtual siempre tiene que estar disponible y debe funcionar de manera r\u00e1pida y segura.<\/li>\n
  2. Genera confianza<\/strong>: destaca los datos de tu empresa y el tel\u00e9fono de atenci\u00f3n al cliente en todas las p\u00e1ginas. Ofrece garant\u00edas y testimonios de clientes satisfechos. No olvides incluir las condiciones de venta.<\/li>\n
  3. El posicionamiento es fundamental<\/strong>: tienes que aparecer en lo primeros puestos de los resultados de b\u00fasqueda de Google. Pero atenci\u00f3n, tienes qu\u00e9 saber qu\u00e9 palabras claves usan tus clientes potenciales para encontrar lo que ofreces. Si vendes maletas, tendr\u00e1s m\u00e1s opciones de negocio si est\u00e1s bien posicionado para la palabra maletas que si lo est\u00e1s para equipajes.<\/li>\n
  4. El texto vende<\/strong>: en demasiadas ocasiones se presta mucha atenci\u00f3n a la funcionalidad de la web o tienda virtual y se resta importancia a los textos. Un grave error que puede llevar al fracaso del proyecto.<\/li>\n
  5. El dise\u00f1o cuenta<\/strong>: la cuidadosa selecci\u00f3n de colores y tipograf\u00eda debe ser la adecuada para cada producto. La maquetaci\u00f3n debe ser clara y ordenada.<\/li>\n<\/ol>\n

    Foto: danielbroche\/Creative Commons<\/p>\n","protected":false},"excerpt":{"rendered":"

    La t\u00e9cnica es b\u00e1sica: tu web o tienda virtual siempre tiene que estar disponible y debe funcionar de manera r\u00e1pida y segura. 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La verdad que no me gusta pasar por all\u00ed porque est\u00e1 sucio y huele mal, pero\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"perro","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/07\/perro.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7671,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/12\/23\/en-internet-no-se-vende\/","url_meta":{"origin":486,"position":1},"title":"‘En Internet no se vende’","author":"Jorge Churba","date":"23 diciembre 2009","format":false,"excerpt":"S\u00ed, ayer mismo un peque\u00f1o empresario me dec\u00eda: en Internet no se vende. Y no es un caso aislado, todav\u00eda hay muchos responsables de pymes que repiten la misma frase, aunque la realidad demuestre lo contrario. Lo cierto es que la mayor\u00eda de los que repiten machaconamente en Internet no\u2026","rel":"","context":"En \u00abBlogs\u00bb","block_context":{"text":"Blogs","link":"https:\/\/www.churbayportillo.com\/blog\/category\/blogs\/"},"img":{"alt_text":"ruina","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/12\/ruina.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":289,"url":"https:\/\/www.churbayportillo.com\/blog\/2007\/06\/13\/6-reglas-de-oro-para-una-web-exitosa-3\/","url_meta":{"origin":486,"position":2},"title":"6 Reglas de oro para una web exitosa (3)","author":"Jorge Churba","date":"13 junio 2007","format":false,"excerpt":"Que la encuentren f\u00e1cilmente quienes buscan lo que t\u00fa ofreces. As\u00ed, si vendes maletas, por ejemplo, cuando alguien busque maletas en Google y otros buscadores, tu p\u00e1gina tendr\u00eda que salir entre las primeras en los resultados de esa b\u00fasqueda. Tambi\u00e9n podr\u00eda interesarte, por ejemplo, ubicarte entre los primeros para maletas\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5475,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/14\/posicionamiento-web-para-vender-mas\/","url_meta":{"origin":486,"position":3},"title":"Posicionamiento web para vender m\u00e1s","author":"Jorge Churba","date":"14 julio 2009","format":false,"excerpt":"Saber c\u00f3mo busca la gente los productos y servicios que tu empresa ofrece en Internet, es una clave fundamental para conseguir el \u00e9xito. \u00bfPor qu\u00e9? 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