{"id":4917,"date":"2009-06-07T09:23:23","date_gmt":"2009-06-07T07:23:23","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=4917"},"modified":"2022-06-02T12:41:05","modified_gmt":"2022-06-02T10:41:05","slug":"vending-la-leche","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/07\/vending-la-leche\/","title":{"rendered":"Vending: la leche"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4919\" title=\"leche\" src=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/leche.jpg\" alt=\"leche\" width=\"200\" height=\"327\" srcset=\"https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/leche.jpg 200w, https:\/\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2009\/06\/leche-183x300.jpg 183w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>La necesidad agudiza el ingenio, tambi\u00e9n en el sector lechero espa\u00f1ol que tiene que luchar contra los bajos precios, la competencia de otros pa\u00edses y la crisis general. Para enfrentarse a estos problemas, la ganader\u00eda Purisi\u00f3n, que produce la marca Lecher\u00eda La C\u00e1ntara, ha instalado en Solares la primera m\u00e1quina expendedora de leche de Cantabria.<\/p>\n<p>Ubicada en una c\u00e9ntrica gasolinera, la m\u00e1quina dispensa leche fresca por un euro el litro o diez c\u00e9ntimos el vaso. El consumidor puede traer su propio envase o comprar uno en la m\u00e1quina por 40 c\u00e9ntimos.<\/p>\n<p>Atra\u00eddos  por el slogan De la vaca a la boca, los consumidores hac\u00edan cola frente a la m\u00e1quina de vending el primer d\u00eda de actividad.<\/p>\n<p>Ya hay iniciativas similares en Catalu\u00f1a, Pa\u00eds Vasco y Navarra y pronto llegar\u00e1n tambi\u00e9n a Galicia.<\/p>\n<p>Encontrar nuevos canales de venta, como en este caso, tambi\u00e9n es innovaci\u00f3n y el vending se presta mucho a este tipo de iniciativas, como vimos recientemente con la <a title=\"La innovaci\u00f3n llega al vending: calzado c\u00f3modo en las discotecas brit\u00e1nicas\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/25\/la-innovacion-llega-al-vending-calzado-comodo-en-las-discotecas-britanicas\/\">venta de calzado c\u00f3modo en las discotecas brit\u00e1nicas<\/a>.<\/p>\n<p>Fuentes: <a title=\"Diario Monta\u00f1\u00e9s\" href=\"https:\/\/www.eldiariomontanes.es\/20090606\/region\/medio-cudeyo\/instalan-solares-primera-expendedora-20090606.html\">Diario Monta\u00f1\u00e9s<\/a> y Diario de Cantabria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La necesidad agudiza el ingenio, tambi\u00e9n en el sector lechero espa\u00f1ol que tiene que luchar contra los bajos precios, la competencia de otros pa\u00edses y la crisis general. Para enfrentarse a estos problemas, la ganader\u00eda &#8230; <a title=\"Vending: la leche\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/07\/vending-la-leche\/\" aria-label=\"Leer m\u00e1s sobre Vending: la leche\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10,1,11],"tags":[694,536,824],"class_list":["post-4917","post","type-post","status-publish","format-standard","hentry","category-emprendedores","category-general","category-pymes","tag-crisis","tag-innovacion","tag-vending"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vending: la leche - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/07\/vending-la-leche\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vending: la leche - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"La necesidad agudiza el ingenio, tambi\u00e9n en el sector lechero espa\u00f1ol que tiene que luchar contra los bajos precios, la competencia de otros pa\u00edses y la crisis general. 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El servicio es gratuito, pero solo est\u00e1 disponible para miembros de la comunidad universitaria y con ciertas limitaciones: los ordenadores -que est\u00e1n equipados con dispositivos de seguridad- solo\u2026","rel":"","context":"En \u00abGeneral\u00bb","block_context":{"text":"General","link":"https:\/\/www.churbayportillo.com\/blog\/category\/general\/"},"img":{"alt_text":"Vending laptops","src":"https:\/\/i0.wp.com\/www.churbayportillo.com\/blog\/wp-content\/uploads\/2013\/01\/vending-laptops.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14976,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/10\/07\/vending-pizzas-recien-hechas-y-publicidad-en-una-sola-maquina\/","url_meta":{"origin":4917,"position":2},"title":"Vending: pizzas reci\u00e9n hechas y publicidad en una sola m\u00e1quina","author":"Jorge Churba","date":"7 octubre 2011","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=Y_CIJWA0W2U Esta m\u00e1quina es la innovaci\u00f3n llevada al vending, porque es capaz de hacer pizzas frescas en 90 segundos y mientras el cliente espera puede ver publicidad en su pantalla de 37 pulgadas. 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