{"id":4968,"date":"2009-06-09T08:00:38","date_gmt":"2009-06-09T06:00:38","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=4968"},"modified":"2022-07-28T18:35:36","modified_gmt":"2022-07-28T16:35:36","slug":"crm-contra-la-crisis","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/09\/crm-contra-la-crisis\/","title":{"rendered":"CRM contra la crisis"},"content":{"rendered":"<p>Alegra saber que en plena crisis muchas empresas se deciden a desarrollar una gesti\u00f3n eficaz de los clientes, implantando un <a title=\"CRM, \u00bfqu\u00e9 es eso?\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/04\/23\/crm-%c2%bfque-es-eso\/\">CRM<\/a>.<\/p>\n<p>Adri\u00e1n Mart\u00ednez nos cuenta que el n\u00famero de proyectos de CRM en los que est\u00e1 implicado se ha triplicado en los \u00faltimos meses.<\/p>\n<p>La mala noticia es que, a pesar de las inmensas posibilidades que hoy ofrece el <a title=\"Software CRM open source\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/20\/software-crm-open-source\/\">software crm<\/a>, el mayor problema sigue siendo el mismo que hace quince a\u00f1os: fallos en la a estrategia de implantaci\u00f3n y una falta en el an\u00e1lisis de la gesti\u00f3n del cambio.<\/p>\n<p>En definitiva, que muchas personas y organizaciones, creen que eligiendo el mejor software crm, tienen la soluci\u00f3n. Sin embargo, antes que elegir el software m\u00e1s adecuado lo que necesitan es un <a title=\"CRM: mentalidad ganadora\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/05\/05\/crm-mentalidad-ganadora\/\">cambio de mentalidad<\/a>. O como dice Adri\u00e1n:<\/p>\n<blockquote><p>Antes que la elecci\u00f3n de un software, es m\u00e1s importante un buen planteamiento estrat\u00e9gico y no menospreciar lo que significar\u00e1 la gesti\u00f3n del cambio.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Alegra saber que en plena crisis muchas empresas se deciden a desarrollar una gesti\u00f3n eficaz de los clientes, implantando un CRM. Adri\u00e1n Mart\u00ednez nos cuenta que el n\u00famero de proyectos de CRM en los que &#8230; <a title=\"CRM contra la crisis\" class=\"read-more\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/09\/crm-contra-la-crisis\/\" aria-label=\"Leer m\u00e1s sobre CRM contra la crisis\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,11],"tags":[694,769,704,677,724,791],"class_list":["post-4968","post","type-post","status-publish","format-standard","hentry","category-general","category-pymes","tag-crisis","tag-crm","tag-empresas","tag-estrategia","tag-marketing","tag-mentalidad-ganadora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM contra la crisis - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/09\/crm-contra-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM contra la crisis - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"Alegra saber que en plena crisis muchas empresas se deciden a desarrollar una gesti\u00f3n eficaz de los clientes, implantando un CRM. 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