{"id":5153,"date":"2009-06-23T17:32:13","date_gmt":"2009-06-23T15:32:13","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=5153"},"modified":"2009-07-02T09:05:35","modified_gmt":"2009-07-02T07:05:35","slug":"el-marketing-ecologico-no-puede-valer-para-todo","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/23\/el-marketing-ecologico-no-puede-valer-para-todo\/","title":{"rendered":"El marketing ecol\u00f3gico no puede valer para todo"},"content":{"rendered":"

El 98% de los productos ofrecidos como verdes o ecol\u00f3gicos en los supermercados de los Estados Unidos emplean argumentos falsos o confusos. A tal punto llega la cosa, que enga\u00f1an a los propios expertos.<\/p>\n

Le sucedi\u00f3 a Scot Case, de la consultora medioambiental TerraChoice, que declar\u00f3 ante la C\u00e1mara de Representantes:<\/p>\n

Mi nevera consume el doble de la energ\u00eda anunciada.<\/p><\/blockquote>\n

En Espa\u00f1a, sucede algo similar: nos ofrecen coches ecol\u00f3gicos, energ\u00eda verde y hasta quesos saludables para el Amazonas. Por eso, se ha puesto en marcha un C\u00f3digo<\/span> de Autorregulaci\u00f3n para el uso de argumentos ambientales en la publicidad, que ya han firmado algunas grandes empresas del sector de la energ\u00eda y del autom\u00f3vil.
\n<\/span><\/p>\n

La medida parece interesante porque lo verde vende<\/a>, pero es necesario que el consumidor pueda diferenciar los argumentos verdaderos de los falsos. De otro modo, el marketing ecol\u00f3gico<\/a> perder\u00eda su valor.<\/span><\/p>\n

Fuentes: El Pa\u00eds<\/a> y The Guardian<\/a>.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El 98% de los productos ofrecidos como verdes o ecol\u00f3gicos en los supermercados de los Estados Unidos emplean argumentos falsos o confusos. A tal punto llega la cosa, que enga\u00f1an a los propios expertos.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,13],"tags":[69,724,729,715,334,457,716],"class_list":["post-5153","post","type-post","status-publish","format-standard","hentry","category-branding","category-responsabilidad-social","tag-espana","tag-marketing","tag-marketing-ecologico","tag-marketing-y-publicidad","tag-medio-ambiente","tag-productos","tag-publicidad"],"yoast_head":"\nEl marketing ecol\u00f3gico no puede valer para todo - El Secreto de las Pymes que crecen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.churbayportillo.com\/blog\/2009\/06\/23\/el-marketing-ecologico-no-puede-valer-para-todo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing ecol\u00f3gico no puede valer para todo - El Secreto de las Pymes que crecen\" \/>\n<meta property=\"og:description\" content=\"El 98% de los productos ofrecidos como verdes o ecol\u00f3gicos en los supermercados de los Estados Unidos emplean argumentos falsos o confusos. 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