{"id":5350,"date":"2009-07-06T08:00:06","date_gmt":"2009-07-06T06:00:06","guid":{"rendered":"https:\/\/www.churbayportillo.com\/blog\/?p=5350"},"modified":"2022-06-02T12:41:04","modified_gmt":"2022-06-02T10:41:04","slug":"internet-y-la-moda","status":"publish","type":"post","link":"https:\/\/www.churbayportillo.com\/blog\/2009\/07\/06\/internet-y-la-moda\/","title":{"rendered":"Internet y la moda"},"content":{"rendered":"

\"moda\"<\/p>\n

El comercio electr\u00f3nico est\u00e1 revolucionando los h\u00e1bitos de consumo, tambi\u00e9n en el mundo de la moda. Adolfo Dom\u00ednguez el dise\u00f1ador que hizo bella la arruga asigna un papel muy importante a Internet en el negocio de la moda.<\/p>\n

Dom\u00ednguez ha impartido en Bangkok un seminario sobre el rol de las marcas en el mercado global, en el que entre otras cosas ha dicho:<\/p>\n

La Red ha desestabilizado el mercado y creado nuevas oportunidades, su efecto ser\u00e1 similar al que tuvo la imprenta hace 400 a\u00f1os.<\/p><\/blockquote>\n

Y agreg\u00f3 que Internet<\/p>\n

revolucionar\u00e1 el consumo de moda, al igual que ha ocurrido con otros productos como el cine, la m\u00fasica o los medios de comunicaci\u00f3n.<\/p><\/blockquote>\n

Seg\u00fan el Libro Blanco del Comercio Electr\u00f3nico, ropa y complementos representan ya el 20% del las ventas realizadas a trav\u00e9s de Internet en Espa\u00f1a, convirti\u00e9ndose as\u00ed en la segunda categor\u00eda de productos por volumen de ventas.<\/p>\n

Lo m\u00e1s llamativo de \u00e9sto, como el propio Libro Blanco se\u00f1ala, es que la gente compra ropa por Internet, aunque no se la pueda probar.<\/p>\n

Hace tiempo, un proyecto millonario -boo.com- intent\u00f3 vender ropa por Internet, y para reemplazar al probador, ofrec\u00eda vistas de los productos que simulaban tres dimensiones.<\/p>\n

Recuerdo haber intentado acceder a esa p\u00e1gina en varias ocasiones, pero nunca lo consegu\u00ed. Lo mismo le ocurri\u00f3 a miles de personas.<\/p>\n

Por esta y otras razones, boo.com fue un fracaso que perdi\u00f3 unos cien millones de euros en un a\u00f1o y medio.<\/p>\n

Ahora el auge del comercio electr\u00f3nico<\/a> de ropa y complementos lo protagonizan los clubs privados de compras, que ofrecen descuentos, que en ocasiones llegan al 70%, en series limitadas o exclusivas de prendas.<\/p>\n

De todo esto, podemos extraer diferentes conclusiones.<\/p>\n

    \n
  1. Vender moda por Internet puede ser un buen negocio.<\/li>\n
  2. Un modelo de negocio innovador puede superar inconvenientes, como la imposibilidad de probarse la ropa.<\/li>\n
  3. No toda innovaci\u00f3n lleva al \u00e9xito.<\/li>\n<\/ol>\n

    Por supuesto, el tema da para mucho m\u00e1s, por eso esperamos vuestros comentarios.<\/p>\n

    Fuentes: adn y Libro Blanco del Comercio Electr\u00f3nico. Foto: Art Comments\/Creative Commons.<\/p>\n","protected":false},"excerpt":{"rendered":"

    El comercio electr\u00f3nico est\u00e1 revolucionando los h\u00e1bitos de consumo, tambi\u00e9n en el mundo de la moda. 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S\u00ed, sabemos que desde hace tiempo la gente compra viajes, libros, gadgets y art\u00edculos de inform\u00e1tica por Internet,\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"bolsa","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/01\/bolsa.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12779,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/03\/01\/el-comercio-electronico-europeo-crecera-un-13-en-2011\/","url_meta":{"origin":5350,"position":2},"title":"El comercio electr\u00f3nico europeo crecer\u00e1 un 13% en 2011","author":"Jorge Churba","date":"1 marzo 2011","format":false,"excerpt":"Forrester Research pronostica que el comercio electr\u00f3nico crecer\u00e1 un 13% en Europa en 2011, despu\u00e9s de haber crecido un 18% en 2010. Seg\u00fan esta empresa las ventas online en Europa ascendieron a 81 mil millones de euros en 2010 y llegar\u00e1n este a\u00f1o a los 92 mil millones. En Gran\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"\u00e9xito","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/03\/exito.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7219,"url":"https:\/\/www.churbayportillo.com\/blog\/2009\/11\/19\/la-especializacion-clave-del-exito-del-comercio-electronico\/","url_meta":{"origin":5350,"position":3},"title":"La especializaci\u00f3n clave del \u00e9xito del comercio electr\u00f3nico","author":"Jorge Churba","date":"19 noviembre 2009","format":false,"excerpt":"Una cuesti\u00f3n clave para el comercio electr\u00f3nico es la competencia con el comercio tradicional local. \u00bfC\u00f3mo el comercio electr\u00f3nico minorista puede vencer a su competencia en el mundo real? Aunque el comercio tradicional supera ampliamente en volumen de ventas al comercio electr\u00f3nico, la competencia entre uno y otro ha sido\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"carrito de la compra","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2006\/07\/carrito.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14806,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/23\/comercio-electronico-my-asho-moda-africana-para-el-mundo\/","url_meta":{"origin":5350,"position":4},"title":"Comercio electr\u00f3nico: My Asho, moda africana para el mundo","author":"Jorge Churba","date":"23 septiembre 2011","format":false,"excerpt":"El comercio electr\u00f3nico sirve para abrir nuevos mercados y para impulsar econom\u00edas locales sostenibles y My Asho lo prueba. Su nombre proviene de la palabra yoruba aso, que significa tela y es una tienda on line dedicada al trabajo de los dise\u00f1adores de moda africanos. Fundada en Inglaterra en 2008\u2026","rel":"","context":"En \u00abComercio electr\u00f3nico\u00bb","block_context":{"text":"Comercio electr\u00f3nico","link":"https:\/\/www.churbayportillo.com\/blog\/category\/comercio-electronico\/"},"img":{"alt_text":"My Asho","src":"https:\/\/i0.wp.com\/screto.s3.amazonaws.com\/uploads\/2011\/09\/My-Asho.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14672,"url":"https:\/\/www.churbayportillo.com\/blog\/2011\/09\/12\/amazon-revolucionara-el-comercio-electronico-espanol\/","url_meta":{"origin":5350,"position":5},"title":"Amazon revolucionar\u00e1 el comercio electr\u00f3nico espa\u00f1ol","author":"Jorge Churba","date":"12 septiembre 2011","format":false,"excerpt":"El pr\u00f3ximo jueves Amazon abre su centro comercial on line en Espa\u00f1a y nada volver\u00e1 a ser igual. Porque Amazon es el gigante mundial del comercio electr\u00f3nico y aunque empez\u00f3 su negocio con libros y m\u00fasica, hoy vende de todo y es el gran hipermercado en Internet. 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